Fatma khaled Salah
Content Specialist | Social Media Expert | Digital Growth
Cairo
Summary
Enthusiastic content creator and copywriter with 3 years of experience. I specialize in writing engaging content that connects with audiences and boosts brand visibility. Skilled in adapting my style to fit different platforms and projects, I work well with teams to deliver high-quality work on time.
Knowledgeable Content Strategist with strong background in developing and executing content strategies that align with business objectives. Demonstrated ability to create engaging content and manage cross-functional teams to drive brand growth. Proven skills in content creation and digital marketing.
Professional content strategy expert with solid foundation in creating comprehensive content plans that drive engagement and growth. Known for collaborative approach and achieving results through strategic planning and execution. Reliable team player with knack for adapting to evolving project needs, skilled in content development and SEO optimization.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Content Strategist & Social Media Specialist
Army Agency
Saudia Arabia
11.2024 - Current
- Research & Strategy Development
Conduct in-depth research and analyze the target audience for each project.
Identify suitable content based on audience preferences and platform algorithms.
Develop a comprehensive social media marketing strategy tailored to each client. - Content Planning & Execution
Create a detailed content plan with a well-structured calendar.
Collaborate with the team to ensure seamless execution of marketing plans.
Optimize content performance to achieve the best possible results. - Multi-Industry Campaign Management
Manage multiple projects across diverse industries in the Saudi market.
Oversee content strategies and marketing campaigns for various brands.
Continuously monitor trends and adjust strategies for maximum impact.
Content Strategist
Egyserv
11.2024 - Current
- Assisted in developing a comprehensive social media strategy that supported overall business goals and objectives.
- Led brainstorming sessions with internal stakeholders to generate creative ideas for new content initiatives targeting specific audience segments.
- Optimized website traffic by implementing effective SEO techniques and keyword optimization in content creation.
- Closely monitored industry trends and competitor activity, adapting strategies as necessary to remain competitive in the digital landscape.
Content Specialist
Project Expert
Kuwait
03.2024 - Current
- Developed comprehensive content strategies for brands across various industries, tailored to local market trends and audience preferences in the GCC region
- Created and scheduled engaging content for social media platforms, ensuring alignment with brand voice and business goals
- Monitored content performance through SEO and engagement metrics, optimizing strategies to drive better results
- Analyzed country-specific trends and cultural nuances to craft content that resonates with the local audience
- Collaborated with teams to create industry-specific content, ensuring it met the needs and interests of target demographics
- Optimized website navigation through effective information architecture design and user experience improvements.
- Developed engaging copy for various platforms, resulting in increased audience engagement and retention.
- Utilized data-driven insights to inform content creation efforts, leading to better-targeted messaging that resonated with target audiences.
- Collaborated with cross-functional teams to ensure consistency in brand messaging across all channels.
Social Media Marketing Specialist
care services
09.2022 - 01.2024
- Managed and executed social media strategies for Facebook and LinkedIn platforms, driving engagement and enhancing brand visibility
- Created compelling content, including articles, blog posts, brochures, and company profiles, to support marketing campaigns and brand identity
- Utilized CRM software to streamline customer relationships and optimize communication across digital channels
- Analyzed data and tracked key performance indicators (KPIs) to evaluate content performance and suggest improvements
- Coordinated and maintained email communication, ensuring timely responses and accurate data logging
- Collaborated with cross-functional teams to ensure content alignment with overall marketing and business objectives
Social Media Content Creator
Freelance
Egypt
10.2021 - 08.2022
- Developed creative content strategies for clients across various social media platforms, including Facebook and Instagram, to enhance engagement and brand awareness
- Created eye-catching design concepts and collaborated with graphic designers to produce visually appealing posts and campaigns
- Managed and grew client social media pages, ensuring consistent content posting and timely interaction with followers
- Monitored content performance and engagement metrics, adapting strategies to align with trends and platform updates
Education
Bachelor of Arts - Arts and Education
Ain Shams University
09.2018 - 06.2022
course - Content Strategist & Social Media Specialist
Growth Hack Academy
06.2022 - 12.2022
Skills
Content marketing
Brand messaging
Copywriting
Content scheduling
Social media management
Competitor analysis
Visual storytelling
Market research
Social media expert
Content curation
Audience targeting
Content strategy development
Timeline
Content Strategist & Social Media Specialist
Army Agency
11.2024 - Current
Content Strategist
Egyserv
11.2024 - Current
Content Specialist
Project Expert
03.2024 - Current
Social Media Marketing Specialist
care services
09.2022 - 01.2024
course - Content Strategist & Social Media Specialist
Growth Hack Academy
06.2022 - 12.2022
Social Media Content Creator
Freelance
10.2021 - 08.2022
Bachelor of Arts - Arts and Education
Ain Shams University
09.2018 - 06.2022
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