Summary
Overview
Work History
Education
Skills
Certification
Timeline
GeneralManager

Fatma Ramadan

Product Marketing Manager/Project Manager/ Digital Strategist
Maadi, Cairo

Summary

Professional Summary


A goal-oriented marketing expert with +6 years of experience.

Natural talents in developing and implementing successful digital, and product marketing strategies with monitoring full lifecycles directly to maintain the overall success of products.

Driving profits and strengthening customer dominance.

Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement.

Prepared to bring years of progressive experience and take on challenging positions with the opportunity to make a lasting impact on company and customer success.

Overview

6
6
years of professional experience
5
5
years of post-secondary education
8
8
Certifications
3
3
Languages

Work History

Paid Media Project Manager

Locaria- a stagwell company.
Cairo, Egypt
01.2023 - 07.2023
  • Overseeing and managing various High-Tier projects as:-

(Adidas, Tommy Hilfiger, Stella McCartney, Lenovo and Kia).

  • Identified plans and resources required to meet project goals and objectives.
  • Met project deadlines without sacrificing build quality or workplace safety.
  • Achieved project deadlines by coordinating with stockholders to manage performance.
  • Analyzed project performance data to identify areas of improvement.
  • Managing and adjusting for any changes in project scope, schedule, and/or budget.
  • Monitored project performance to identify areas of improvement and make adjustments.
  • Tracking projects and providing regular reports on project status to the project team and key stakeholders
  • Planned, designed, and scheduled phases for large projects.
  • Verified quality of deliverables and conformance to specifications before submitting to clients.

Lead Strategist

Fifth Dimensions- 5D
Cairo, Egypt
06.2021 - 10.2022
  • Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
  • Cultivated relationships with search engine providers to gain industry insights and determine prospects.
  • Led strategy team as a pitching unit for Strategic Planning
  • Created customized marketing materials to increase product awareness.
  • Researched and analyzed industry trends to inform search marketing strategies.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • A-B tested ad campaigns to optimize performance and drive improved ROI.
  • Created content strategies for digital media.
  • Writing clear briefs that inspire team members and build them a roadmap.

Assistant Product Marketing Manager

VictoryLink,
Cairo, Egypt
10.2020 - 06.2021
  • Communicated value and position to sales team and developed tools to support selling process.
  • Planned new product external launch and release while managing cross-functional implementation of plan.
  • Developed and implemented strategies to optimize product performance across all phases of product lifecycle, from launch to distribution.
  • Created product positioning and messaging to differentiate products in the market and expand visibility.
  • Drove marketing initiatives to increase product visibility and market performance.
  • Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services, and conduct PR.

Senior Digital Marketing Strategist

Epic Advertising
Cairo, Egypt
09.2019 - 10.2020
  • Led projects to redesign web pages, diversify strategies and revitalize social media presence.
  • Monitored online trends, conversations and innovations to optimize strategies.
  • Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
  • Measured and evaluated brand digital performance to present weekly findings to management.
  • Lead strategic planning across social and digital platforms on a monthly basis to provide direction for a brand’s presence.
  • Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
  • Generated reports to support development and implementation of marketing plans.
  • Tracked key performance indicators to measure success of campaigns.
  • Tracked key metrics and developed spreadsheets and data models.
  • Established and managed relationships with external data providers and research vendors.

Social Media Team Leader, Social Media Specialist

Tac Univerce
06.2017 - 10.2019
  • Conducted training and mentored team members to promote productivity and commitment to friendly service.
  • Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
  • Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
  • Increased customer engagement through social media.
  • Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
  • Conducted training and mentored team members to promote productivity, accuracy, and commitment to friendly service.
  • Conducted daily updates to social media profiles to boost company online presence.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
  • Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.

Education

Bachelor of Arts - Oriental Languages And Translation

Alexandria University
Alexandria, Egypt
09.2012 - 06.2017

Skills

    Project planning and development

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Certification

Agile Project Management- Google

Timeline

Agile Project Management- Google

08-2023

Project Management Foundation- Project Management Institute

03-2023

Ad Search Certification- Google

02-2023

Paid Media Project Manager

Locaria- a stagwell company.
01.2023 - 07.2023

Inbound Marketing Certificate-HubSpot

10-2022

Digital Marketing Associate- Meta

09-2022

Product and Scrum Master- Udemy

01-2022

Lead Strategist

Fifth Dimensions- 5D
06.2021 - 10.2022

Assistant Product Marketing Manager

VictoryLink,
10.2020 - 06.2021

Google Analytics- Google

03-2020

Senior Digital Marketing Strategist

Epic Advertising
09.2019 - 10.2020

Diploma in Digital Marketing- Notting Hill London

07-2018

Social Media Team Leader, Social Media Specialist

Tac Univerce
06.2017 - 10.2019

Bachelor of Arts - Oriental Languages And Translation

Alexandria University
09.2012 - 06.2017
Fatma RamadanProduct Marketing Manager/Project Manager/ Digital Strategist