Microsoft Excel
Gehad Mohamed Hassan
Brand Manager
Summary
Highly motivated and results-oriented Brand Manager with over 6 years of experience in developing and executing successful marketing strategies for pharmaceutical brands. Proven ability to increase brand awareness, market share, and sales growth through effective leadership, communication, and analytical skills. Skilled in managing teams, budgets, and cross-functional projects to achieve marketing objectives.
Overview
9
9
years of professional experience
3
3
Languages
Work History
Brand Manager
Vamer Pharmaceutical
1 2024 - 5 2024
- Increased BIOBLAS & BIOBALANCE sales by 125% in 3 months with strategic marketing plans
- Managed a team of 14 employees, overseeing all aspects of offline and online promotional campaigns
- Analyzed campaign impact and optimized strategies for better results
- Ensured on-time and on-budget project completion for both brands
- Developed and delivered medical content training for 20 new medical representatives on BIOBLAS & BIOBALANCE products
- Maintained strong communication with Derma Doctors and Kept them informed on latest medical information for both brands
- Increased brand awareness by 45% through data-driven campaign adjustments.
Marketing Manager
Misr Pharmacie
09.2023 - 01.2024
- Directed successful marketing campaigns that boosted brand visibility and increased customer engagement by 35%, leveraging data-driven strategies and key performance metrics
- Developed a plan that boosted brand awareness by 20% in a year and managed multi-channel campaigns driving 30% more website traffic
- Managed a multi-channel promotional campaign that included social media advertising, online influencer partnerships, and local print ads
- Analyzed data to identify a social media campaign directly linked to a 10% weekly online sales increase for a specific product
- Managed yearly marketing budget and implemented data-driven strategies, leading to a 30% rise in customer engagement and 25% sales growth in Q4 2020
- Boosted brand engagement by 35% in a year through the strategic application of consumer insights, enabling the execution of targeted marketing campaigns.
Marketing Promotion Senior Assistant Manager
Misr Pharmacie
01.2022 - 09.2023
- Identified and capitalized on emerging market trends, leading to a 30% increase in company revenue within the first quarter of implementation
- Developed a yearly strategic promotional plan that resulted in a 20% increase in brand awareness among our target audience
- Created a data-driven promotional plan that contributed to a 15% growth in annual sales
- Streamlined the execution of promotional tactics, leading to a 20% reduction in campaign setup time and a 10% decrease in overall campaign costs
- Performed daily analysis and managed a multi-channel promotional campaign that reached over 1 million consumers through a combination of online advertising, social media marketing, and in-store promotions.
Marketing Promotion Assistant Manager
Misr Pharmacies
09.2019 - 12.2021
- Reached 1 million consumers via social media, influencers, and print ads, boosting website traffic and social media engagement by 30%
- Collaborated with designers to ensure brand consistency and visuals across all promotions
- Negotiated 10% savings with vendors and minimized printing waste
- Implemented a process for optimizing print runs and distribution, minimizing waste and unnecessary printing expenses
- Managed a team of 6 employees while implementing project management tools, and fostering communication, leading to a 20% increase in team efficiency and a 95% success rate in executing campaigns on time and within budget.
Marketing Promotion Supervisor
Misr Pharmacies
03.2019 - 09.2019
- Managing all printed and Social Media Promotions
- Organizing tasks related to FB page management and promotion management
- Managed & optimized $1M+ budgets, saving 15% while boosting ROI by 20%
- Analyzed trends, and implemented successful campaigns, leading to 35% brand awareness & 20% sales growth in 1 year
- Led market research, and leveraged consumer data for 30% more efficient promotions & 20% higher campaign ROI.
CRM Customer Service Supervisor
Misr Pharmacie
11.2018 - 03.2019
- Managing 2 team leaders with continuous coaching
- Restructured the customer account management workflow, enabling the team to process 20% more accounts/month without additional resources
- Provided individual coaching to team members, leading to a 10% increase in average sales per team member within one quarter.
CRM Team Leader
Misr Pharmacies
03.2018 - 10.2018
- Leader of a sales team consists of 3 pharmacists and 3 beauty advisors
- Organizing tasks related to how to manage customer accounts
- Provided personalized coaching to team members based on their CRM usage and customer interactions, leading to a 15% improvement in their ability to manage customer accounts and navigate the CRM system.
Senior Pharmacist
The National Cancer Institute
02.2017 - 08.2017
- IV medication prep, dose checking, and oncology dosage calculations
- Standardized calculations saved pharmacists 10 minutes/per patient, increasing patients served by 20%
- Increased patient medication adherence by 15% through counseling on chemotherapy drugs and side effects.
Staff Hospital Pharmacist
The National Cancer Institute
04.2016 - 02.2017
- Implemented a double-checking system that ensured accurate dosing with zero errors
- Increased medication refill rates for critical oncology medications by 10% through personalized adherence counseling
- Counseled 50 patients daily on proper medication use and potential interactions.
Senior Pharmacist
EL-Ezaby Pharmacies
12.2015 - 02.2016
- Maintained 90%+ patient satisfaction through clear medication guidance and communication
- Reduced colleagues' info-finding time by 20% with product and case expertise
- Stayed current on medical research to enhance discussions with medical professionals.
Staff Community Pharmacist
EL-Ezaby Pharmacies
08.2014 - 12.2015
- Efficiently dispensed 1,500+ monthly prescriptions with accurate info
- Used pharmacy software to stay updated, improving treatment outcomes by 10%
- Provided in-depth consultations on dosages, interactions, and side effects.
Education
Board of Pharmacy Specialties -
Misr University for Science and Technology (MUST)
Cairo, EgyptPre - MSc degree - undefined
Cairo University, Faculty of Pharmacy
Cairo, EgyptBachelor of Clinical Pharmacy Sciences - undefined
Cairo University, Faculty of Pharmacy
Cairo, EgyptGeneral Certificate of Secondary Education - undefined
El-Orman secondary school
Cairo, EgyptSkills
Brand Management: Brand strategy development, market research, competitive analysis, brand positioning, brand messaging, and campaign management
Marketing Communications: Digital marketing, social media marketing, content creation, public relations, media planning
Project Management: Project planning, budgeting, execution, team leadership, performance measurement
Leadership: Team motivation, coaching, delegation, conflict resolution
Communication: Excellent written and verbal communication skills and presentation skills
Analytical Skills: Data analysis, market research interpretation, ROI measurement
Partnership Building
Partnership Development
Brand-building strategies
Event Coordination
Product Management
Competitor Analysis
Websites
Software
Microsoft Word
Microsoft Powerpoint
Microsoft Power Bi
SAP - CRM
Monday (Project Management Software)
Timeline
Marketing Manager
Misr Pharmacie
09.2023 - 01.2024
Marketing Promotion Senior Assistant Manager
Misr Pharmacie
01.2022 - 09.2023
Marketing Promotion Assistant Manager
Misr Pharmacies
09.2019 - 12.2021
Marketing Promotion Supervisor
Misr Pharmacies
03.2019 - 09.2019
CRM Customer Service Supervisor
Misr Pharmacie
11.2018 - 03.2019
CRM Team Leader
Misr Pharmacies
03.2018 - 10.2018
Senior Pharmacist
The National Cancer Institute
02.2017 - 08.2017
Staff Hospital Pharmacist
The National Cancer Institute
04.2016 - 02.2017
Senior Pharmacist
EL-Ezaby Pharmacies
12.2015 - 02.2016
Staff Community Pharmacist
EL-Ezaby Pharmacies
08.2014 - 12.2015
Brand Manager
Vamer Pharmaceutical
1 2024 - 5 2024
Board of Pharmacy Specialties -
Misr University for Science and Technology (MUST)
Pre - MSc degree - undefined
Cairo University, Faculty of Pharmacy
Bachelor of Clinical Pharmacy Sciences - undefined
Cairo University, Faculty of Pharmacy
General Certificate of Secondary Education - undefined
El-Orman secondary school
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Coursework
- Merck Applied Pharmaceutical Excellence Program
- Strategic Planning, Presentation Skills and emotional intelligence
- Customer service and problem management
- Pharma Excellence GPP Program (Drug Information Center (DIC) basics and applications)
- Advanced ICDL
- Category Management Essentials G16 course
Hobbies
- Travelling
- Reading
- Learning New Languages
- Playing Volleyball
Courses Trainings Conferences
- Pharma Excellence GPP Program (Drug Information Center (DIC) basics and applications)
- Attended Bridging Gaps in Oncology Conference
- Attended 4th Lilly Annual Summit for Healthcare Leaders
- Attended 15th Annual Conference of The Egyptian Society of Surgical Oncology (EGSSO)
- Advanced ICDL course
- Strategic Planning, Presentation Skills and emotional intelligence course
- Customer service and problem management
- Attended the QPPVs Pharmaceutical Vigilance Training
- Co-Author of an accepted professional poster in DUPHAT 2017
- Attended MERCK APPLIED PHARMACEUTICAL EXCELLENCE PROGRAM
- Category Management Essentials G16 course, Retailo Academy
Languages
Arabic
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Activities
- Participated in patient counseling campaign about HCV in Kafr Ghatati village (one of the projects of Kafr Ghatati 2013 development initiative)
- Member of R&D committee in AYB organization (Participated in doing surveys and collecting medical information from people there and also participated in medical convoys there)
- Head of PR committee in Shabab Misr Family
Work Preference
Work Type
Full TimeContract WorkLocation Preference
On-SiteHybridImportant To Me
Career advancementFlexible work hoursPersonal development programsHealthcare benefitsWork from home optionPaid time offTeam Building / Company RetreatsPaid sick leaveStock Options / Equity / Profit SharingPersonal Information
- Nationality: Egyptian
- Marital Status: Single
Quote
It is never too late to be what you might have been.
George Eliot
Coursework
- Merck Applied Pharmaceutical Excellence Program
- Strategic Planning, Presentation Skills and emotional intelligence
- Customer service and problem management
- Pharma Excellence GPP Program (Drug Information Center (DIC) basics and applications)
- Advanced ICDL
- Category Management Essentials G16 course
Hobbies
- Travelling
- Reading
- Learning New Languages
- Playing Volleyball