Graphic designs
Germine Selia Anis
Senior Marketing Specialist
Cairo
Summary
Marketing professional with history of driving successful initiatives and campaigns. Known for focus on team collaboration and achieving results, adaptable to changing market needs. Proficient in digital marketing strategies, campaign management, and brand positioning, valued for reliability and innovative approach.
Overview
2
2
Languages
13
13
Certifications
2027
2027
years of professional experience
Work History
Senior Marketing Specialist
IBEX Solutions
10.2023 - Current
- Develop and execute comprehensive B2B marketing strategies for Egypt and UAE markets.
- Developed and executed integrated marketing campaigns to enhance brand awareness and engagement.
- Coordinated webinars, exhibitions, corporate events, and customer engagement activities to enhance brand visibility and customer interaction.
- Conducted market research and competitor analysis to uncover business opportunities and inform strategic marketing initiatives.
- Analyze market trends and competitive landscape to inform strategic marketing decisions.
- Monitored campaign performance through KPIs and analytics to drive continuous improvement in marketing effectiveness.
- Organize webinars, exhibitions, corporate events, and customer engagement activities.
- Strengthen relationships with technology partners
G.M Office Manager & Marketing Specialist
The Integrated Environmental Technologies & Oil Services Co. (IETOS)
07.2015 - Current
- Manage the General Manager's daily schedule, meetings, travel arrangements, and business correspondence.
- Develop marketing materials including brochures, flyers, company profiles, and promotional content.
- Manage the company's social media platforms and corporate branding.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Conducted market research to identify trends and opportunities for brand positioning.
- Developed and implemented strategic initiatives that improved service delivery and elevated client satisfaction.
- Coordinate photography, video production, and marketing content creation.
- Support business development initiatives and customer engagement activities.
- Organized internal and external corporate events and exhibitions to foster engagement and networking opportunities.
- Support strategic planning and follow up on executive decisions and projects.
- Prepare reports, presentations, meeting minutes, and executive documentation.
- Coordinate communication between departments to ensure smooth business operations.
- Increased brand awareness through targeted marketing campaigns that effectively reached key audiences.
- Directed operational strategies to enhance service delivery and client satisfaction.
- Collaborated with cross-functional teams to streamline project workflows and improve efficiency.
General Supervisor
TechnoScan – 5th Settlement Branch
10.2013 - 03.2015
- Directed and inspired staff to meet operational and customer service objectives.
- Oversaw daily operations, maintaining compliance with established company policies and procedures.
- Reviewed employee performance while instituting process modifications to improve operational productivity.
- Evaluated employee performance and executed process enhancements.
- Developed operational reports alongside management to offer critical insights into business performance.
- Prepared operational reports and coordinated with management on business performance.
- Led team meetings to communicate objectives and foster collaboration, driving alignment on operational goals.
Admin
Spectra Technology Company
07.2012 - 09.2013
- Supported team by scheduling meetings and coordinating logistics for events.
- Streamlined communication processes between departments to enhance collaboration.
- Developed training materials for new staff on administrative procedures and tools.
- Implemented filing system improvements to increase document retrieval efficiency.
- Conducted quality checks on reports to ensure accuracy and compliance with standards.
- Led initiatives to optimize workflow processes, resulting in reduced turnaround times.
- Handled sensitive information discreetly, maintaining strict confidentiality at all times.
- Organized workflow and delegated tasks effectively to ensure timely project completion without compromising quality.
Reservations Trainee
Eli Travel for Tourism
- Completed one month of comprehensive training in reservation systems.
- Assisted in processing customer reservations through online booking systems.
- Coordinated with team to ensure accurate reservation details and customer satisfaction.
- Supported daily operations by managing customer inquiries via phone and email.
- Maintained organized records of reservations and cancellations for efficiency.
- Adapted quickly to new software tools for streamlined reservation management.
- Managed group bookings effectively, coordinating logistics for seamless guest experiences.
- Participated in ongoing training initiatives to stay current on industry best practices, enhancing overall performance as a Reservation Trainee.
HR Department and Administration Trainee
Ecaru & Etnag Company
06.2008 - 06.2012
- Supported recruitment efforts, organized employee documentation, and maintained HR records to streamline onboarding process.
- Assisted in the development and implementation of new policies and procedures, contributing to a more structured and efficient work environment.
- Assisted in office administration and daily operational activities.
- Assisted in organizing office operations and procedures to enhance efficiency.
- Supported data entry and management tasks using company-specific software systems.
- Coordinated team meetings and prepared materials to enhance communication and collaboration among members.
- Prepared correspondence, reports, and presentations.
- Managed scheduling and logistics for office events, improving overall workplace engagement.
- Facilitated development and implementation of new policies and procedures, promoting a structured and efficient work environment.
Education
Bachelor of Arts - Archeology
Ain Shams Universality
Cairo, Egypt 04.2001 -
High School Diploma -
Saint Fatima
Cairo 04.2001 -
Sales & Marketing Diploma - Sales And Marketing
The American University in Cairo (AUC)
New Cairo, Egypt 04.2001 -
Digital Marketing Certificate - Digital Marketing
The American University in Cairo (AUC)
New Cairo, Egypt 04.2001 -
Skills
Digital marketing
Social media marketing
Campaign strategy
Campaign development
Marketing analytics
Ad management
Brand promotion
Brand development
Brand strategies
Brand positioning
Brand messaging
Strategic planning
Creative direction
Project management
Business development
Decisive leadership
Software
Microsoft office
AI Tools
Movie maker
Eleven labs
Certification
Digital Marketing Certificate – The American University in Cairo (AUC)
Activities & Interests
I enjoy staying active through tennis and fitness, as they help me build discipline, resilience, and teamwork.
I also have a passion for music, which inspires creativity and helps me maintain focus and balance.
Additionally, I enjoy traveling, as it allows me to experience different cultures, broaden my perspective, and adapt to new environments.
Timeline
Senior Marketing Specialist
IBEX Solutions
10.2023 - Current
G.M Office Manager & Marketing Specialist
The Integrated Environmental Technologies & Oil Services Co. (IETOS)
07.2015 - Current
General Supervisor
TechnoScan – 5th Settlement Branch
10.2013 - 03.2015
Admin
Spectra Technology Company
07.2012 - 09.2013
HR Department and Administration Trainee
Ecaru & Etnag Company
06.2008 - 06.2012
Bachelor of Arts - Archeology
Ain Shams Universality
04.2001 -
High School Diploma -
Saint Fatima
04.2001 -
Sales & Marketing Diploma - Sales And Marketing
The American University in Cairo (AUC)
04.2001 -
Digital Marketing Certificate - Digital Marketing
The American University in Cairo (AUC)
04.2001 -
Reservations Trainee
Eli Travel for Tourism