Gharam Khalil
Sheikh Zayed,
Summary
Strategic and results-driven e-commerce leader with proven track record in optimizing conversion funnels and leading cross-functional teams across digital marketing, UX and operations. Expert in building high-converting online experiences, leveraging data to inform strategy and delivering consistent revenue growth across owned platforms and marketplaces. Passionate about innovation and creating seamless customer journeys that turn clicks into loyal customers.
Overview
2026
2026
years of professional experience
Work History
E-Commerce Section Head
Amanda Milano
Egypt
08.2025 - Current
- Develop and implement Amanda’s e-commerce strategy in line with business goals.
- Lead a cross-functional team covering digital marketing, UX/UI, content and e-commerce operations.
- Identify growth opportunities across D2C, marketplaces and regional platforms.
- Set and own the online revenue targets, KPIs and budget.
- Analyze sales data, traffic and conversion metrics to optimize performance.
- Drive promotional planning and seasonal campaign execution across online channels.
- Ensure a seamless and engaging customer journey across all digital touchpoints.
- Collaborate with tech and creative teams to optimize site functionality and mobile experience.
- Oversee A/B testing and personalization strategies.
- Coordinate with performance marketing, SEO/SEM, email, and social media teams to drive qualified traffic and maximize ROI.
- Work closely with influencers, content creators and brand managers to align messaging.
- Partner with merchandising and supply chain to ensure product availability and timely fulfillment.
- Oversee product launches, pricing strategies and inventory planning.
- Manage brand presence on third-party platforms (e.g., Amazon, Noon, Talabat, etc.).
- Support integration with retail and wholesale teams for a unified omnichannel approach.
Marketing Consultant
Project-Based
Egypt
2021 - Current
- Conduct market research and competitive analysis.
- Develop short- and long-term marketing strategies.
- Plan and execute digital campaigns.
- Advise on brand messaging, content creation and audience targeting.
- Evaluate current marketing performance and provide actionable recommendations for improvement.
- Monitor KPIs and generate regular performance reports.
- Collaborate with design, sales and/or product teams (as needed) to align marketing initiatives.
- Recommend tools, platforms for efficient execution.
- Provide guidance on budget allocation and ROI optimization.
Group Senior Onboarding and Retention Executive
Mantrac (Caterpillar)
Global
04.2023 - 08.2025
- Communicate with customers and support them to understand and navigate Caterpillar’s and Mantrac’s business applications.
- Develop and implement customer acquisition and retention strategies.
- Improve and enhance acquisition and retention rates.
- Develop and implement new processes and practices to support customer onboarding.
- Communicate with Caterpillar on developing e-commerce platforms and strategies.
- Improve conversion rate through supporting the development team with customer feedback on design and layout.
- Collaborate with product managers and marketing managers on product description, product mix and visuals.
- Collaborate with cross-functional teams and business units (offshore) to drive customer success.
- Collaborate with business operations team on new platforms, products and solutions.
Group Sales Operations Performance Analyst
Mantrac (Caterpillar)
Egypt
08.2022 - 03.2023
- Lead annual sales and product sales training curriculum.
- Conduct product training when new products are introduced.
- Introduce new sales members to the company’s practices and procedures.
- Conduct training on product portfolio.
- Conduct sales methodology training.
- Evaluate current apps and tools used by sales teams.
- Evaluate new available apps and potential apps offered by suppliers.
- Conduct change management training on new systems, apps and/or tools.
- Develop and design new apps when current options are insufficient for company purposes.
- Communicate with Caterpillar on training requirements, targets, programs and events.
- Enhance already existing training systems and learning plans.
Education
Doctorate of Business Administration (DBA)
AAST
Egypt01-2026
Master of Business Administration (MBA)
AAST
Egypt01-2023
Bachelor of Business Administration (BBA)
Misr International University (MIU)
Egypt01-2020
Skills
- E-commerce strategy
- Digital marketing
- Market research
- Brand development
- Performance optimization
- Team management
- Strategic planning
- Active listening
- Risk management
- Crisis management
- Business development
- Customer acquisition
- Brand management
- E-commerce optimization
Timeline
E-Commerce Section Head
Amanda Milano
08.2025 - Current
Group Senior Onboarding and Retention Executive
Mantrac (Caterpillar)
04.2023 - 08.2025
Group Sales Operations Performance Analyst
Mantrac (Caterpillar)
08.2022 - 03.2023
Marketing Consultant
Project-Based
2021 - Current
Doctorate of Business Administration (DBA)
AAST
Master of Business Administration (MBA)
AAST
Bachelor of Business Administration (BBA)
Misr International University (MIU)
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