Habiba Mohamed Mukhtar
El Haram
Summary
Performance-driven marketing and sales professional with 17+ years of continuous advancement and expertise in various industries and businesses covering channel management and product planning along with history of developing brand strategies to re-position, eliminate, and retain brands. Skilled coalition-builder with multicultural experience through extensive travel; experienced presenter and negotiator with the ability to boil down complex subjects to simple terms and make win-win deals
Overview
21
21
years of professional experience
3
3
Languages
Work History
Director Marketing Communications
CGC - ضمان (Credit Guarantee Company)
11.2022 - Current
- Developed and executed marketing strategies that increased brand awareness across all targeted demographics.
- Developed and led cross-channel marketing campaigns, coordinating between PR, online, and BTL increasing overall campaign effectiveness
- Developed and led a comprehensive digital marketing strategy and content creation, enhancing brand visibility and customer engagement across all platforms
- Achieved success in SEO and SEM campaigns
- Managed budgeting and cost optimization for marketing projects, resulting in a 40% decrease in expenses.
- Developed and implemented strategic plan, GTM's and operational process for the company direct product
- Managed all internal, external and international events
Commercial and Retail Sales Manager
Petromin Egypt
05.2019 - 11.2022
- Developed and managed the commercial and retail lubricants sales department including, Budget development, financial management, human resources management, performance management
- Strategic Planning
- Develop the short- and long-term sales plan, techniques, programs and policies for the commercial and retail lubricant, sales division. Includes gathering/examining market data, expectations on economy and competition and reviewing the strategic objectives of the company.
- Team management and Sales targets
- Ensures that the Commercial and retail sales business meets all its business targets across the regions and products.
- Monitors sales against targets on a Daily, weekly and monthly basis. Reviews market activity which is influencing sales.
- Led a team of 16 sales professionals and collaborated cross-functionally with marketing, product development, and customer service departments to ensure cohesive and great customer experience
- Market intelligence
- Develop and analyze and submit monthly report on market activities in order to make informed decisions on pricing and product requirements. Channels information to senior management in support of proposals for pricing.
- Relationship Management
- Maintains good relationships with customers and ensures that such relationships exist between staff and customers in order to meet current targets and grow the business. Ensures that the highest levels of customer satisfaction are always achieved.
- Financials
- Manages the ageing of customer's monthly, forecasting, collections and credit limits.
- Develop a proposal for price changes. Receives and reviews the monthly 'Profitability Report'
Senior Account Manager and Sales Enablement
Chevron Egypt Lubricants
07.2015 - 04.2019
- Developed clear account management process across all distributors
- Developing and managing promotional activities for assigned distributor areas and retail channels
- Managing regional distribution across Greater Cairo and Delta
- Responsible for distributors P&L, incentives, and evaluations
- Managing channel strategies supporting channel partners, distributors, and reseller channels
- Develops and deploy programs to increase outlet acquisition (i.e., incentive programs, promotional platforms, territory & outlet database)
- Lead the design and implementation of Chevron sales process methodology
- Develop annual training plan and roadmap including delivery method and timelines for distributors sales and marketing force
- Design and deliver training with an emphasis on new business applications, technologies and/or organizational changes
- Develops and roll out retail/workshop image standards, program and offering
- Develop and maintain performance analysis by product type and channel segmentation by offering
- Improve Sales of premium products, product visibility and penetration across all designated distributor territories YOY basis
Marketing Specialist – Egypt and North Africa
Chevron Egypt Lubricants
07.2013 - 06.2015
- Leverage Market Research to provide in depth understanding of Channel for market area
- Collaborating with Manager Distributor Support, leading development of channel penetration programs which span the entire marketing mix - product, price, people, place & promotion
- Leading assigned Channel projects within market area with varying levels of complexity
- Collaborates with Channel Partners, IP, FL Sales, Brand & Regional Channel Manager to ensure alignment and seamless execution between Brand & Channel – regular status meetings with in-country Brand counterpart
- Development of annual brand promotion & incentive plan & execution thereof for market area
- Update IMC with all annual channel activities and ensure alignment with Brand activities
- Adaptation, Development & production of all trade Promotions, LSM's, POS, Collateral, Product Literature & Sponsoring functions
- Developing of merchandising strategies & related materials
- Responsible for execution of all company and customer events/trade shows
- Responsible for OTIF execution of all Channel related activities for Market Area
- Develop & provide input in APO on Volume forecasts for all Channel Marketing related activities
- Forecast, Track & Review return on investment (ASP Tracking Tool) for trade promotions/events
Product Planning and Research Manager
Ghabbour CV (Volvo – Mitsubishi)
02.2012 - 03.2013
- Designed GBAUTO CV product strategy and roadmap
- Tactical campaign planning
- Conducted and implemented GBAUTO CV marketing research planning
- Marketing research planning (competition, automotive and product specific)
- Coordinated with external third parties to assess partnerships and licensing opportunities (Hyundai Iraq operations)
- Forecasting and product pricing to meet revenue and profitability goals
- Developing the core positioning and messaging for the product
- Developing the strategic intelligence framework; provide intelligence and analysis for strategic planning and tactical business decisions
Marketing Manager – International Markets
ARMA Food Industries
03.2008 - 01.2011
- Analyzing the ARMA brands in 23 countries within NE and Africa current situation VS competing brands in terms of market share, distribution, awareness and usage.
- Managing a portfolio of brands and trade marketing activities across NE and Middle East
- Developing annual marketing plan in conjunction with sales department
- Regular analysis of competitor performance and market trends.
- Developing key accounts trade plan by country
- Managing the entire product life cycle from strategic planning to tactical activities.
- Specifying market requirements for current and future products
- Conducting market research supported by on-going visits to customers, countries and potential markets.
Supervisor Marketing Intelligence & Product Planning
TOYOTA EGYPT
08.2005 - 01.2008
- Provided all product development activities, from research to market, to fulfill the ultimate objective of a commercially marketable product
- Developing and executing product strategic plan (product life cycle) and all its related parameters from product mix and product positioning
- Studying and analyzing product and competition pricing status to accurately both positioning and pricing strategy and positioning accordingly based on two-way approaches (Cost plus method and market price minus).
- Responsible for developing and sending market and product reports, presentations and analysis for Toyota Group.
- Managing market research activities required for product planning and market opportunities exploration levels.
- Preparation, execution and follow-up for all the marketing events, motor shows, product launches and new premises openings
- Monitoring all competition media habits and budget expenditures seasonality and distribution among models and media channels
- Planning for the annual budget expenditure and developing its distribution among months, lines, models and media channels and developing monthly report with all the needed analysis (Budget vs. actual expenses)
Education
B. Com - Marketing, Economics
University of British Columbia Canada (UBC)
01.2003
Preparatory Degree - Science Section
Port – Said English language schools
01.1997
Skills
Leadership
Innovation
Communication Skills
Collaboration
Detail Oriented
Strategy
Planning
Customer Retention
Analysis
AREAS OF EXPERTISE
- Strategic Marketing Management – Marketing Communications - Channel Management - Sales Management
- Pricing - Forecasting - Product Planning - Budgets - Marketing research
- Dealer Development -Team Management - Go To Market strategies - Strategic network planning – Digital Marketing – Project Management – Sales Enablement
Computer Skills
Excellent operation of Microsoft Office Applications, ERP, Salesforce, Marketo, SAP
Personal Data
- Birth Date and Location: January 1st, 1981, Cairo-Egypt
- Nationality: Egyptian
Timeline
Director Marketing Communications
CGC - ضمان (Credit Guarantee Company)
11.2022 - Current
Commercial and Retail Sales Manager
Petromin Egypt
05.2019 - 11.2022
Senior Account Manager and Sales Enablement
Chevron Egypt Lubricants
07.2015 - 04.2019
Marketing Specialist – Egypt and North Africa
Chevron Egypt Lubricants
07.2013 - 06.2015
Product Planning and Research Manager
Ghabbour CV (Volvo – Mitsubishi)
02.2012 - 03.2013
Marketing Manager – International Markets
ARMA Food Industries
03.2008 - 01.2011
Supervisor Marketing Intelligence & Product Planning
TOYOTA EGYPT
08.2005 - 01.2008
B. Com - Marketing, Economics
University of British Columbia Canada (UBC)
Preparatory Degree - Science Section
Port – Said English language schools