HADEEL EL SEMARY

• Strategic counsel to clients including crisis management and public profiling consultation, setting forth opportunities to proactively develop and grow client engagements
• Spearheading both traditional and digital PR projects and campaigns across different industries
• Media training for corporate CEOs and high-level officials
• Generating new business opportunities and taking on pitch presentations towards increasing revenue stream
• Leading the briefing of projects, guiding through relevant discussions to feed into project plans and actions with a consultative and collaborative approach
• Leading and mentoring of Account Managers and Executives
• Obtained pricing deals, negotiated contracts and solidified beneficial agreements.
• Supported in increasing company's YOY revenue stream by onboarding new retainer accounts and brining in projects.

• Fronting communication and management of a sizable clients’ portfolio across different sectors; notably: TikTok, Samsung (Electronics), Vodafone (Telecommunications), BP (Oil and Gas), Boehringer Ingelheim, MSD and Roche (Pharmaceutical), Cleopatra Hospitals Group (Healthcare) and several high profile ministerial and governmental projects
• Cultivating skyrocketing earned media results by transforming clients’ vision into engaging and relevant campaigns and stories to the media and public
• Account strategizing and ideation, rolling out of full-fledged campaigns with tangible PR results and ROI
• Developed high level of understanding of the Egyptian media scene and journalists’ behavior and lobbying opportunities
• Analyzed market data to inform strategic decisions.
• Evaluated program effectiveness to determine return on investment.

• Communication and Media Capacity Building for Ministry (Confidential) in collaboration with World Bank.
• Project management of Taaleem IPO & Opening Bell Event.
• Crisis management of high profile cases with TikTok and Vodafone.
• Project Management of bt100 Event, Egypt Economic Summit, and co-management of Gouna Film Festival, Developing PR Plans and Strategies for current and prospective clients including Wadi Degla Developments (Realestate), Nile Air (Aviation), Polaris Parks (Industrial), Hayat Kimya (FMCG), Sandah (Microfinance).
• Provide strategic counsel to clients to aid their PR and wider marketing campaigns and oversea the implementation of the set PR strategy.
• Manage, supervise and assess executives’ performance.
• Handle and manage any client crisis effectively and efficiently.

• Develop PR Plans and Proposals for current and prospective clients.
• Handle all clients’ communication, develop qualitative and quantitative reports required and plan clients’ events.
• Communicate with Public Figures and Social Media Influencers and maintain good relations.
• Copywriting and translation of press releases, news, articles and advertorials.
• Research and Development of ideas and potential projects and identify good opportunities.
• Coordinate with media relations, media monitoring and events departments on different projects.

• Develop PR Plans and Proposals for current and prospective clients Handle number of high profile accounts simultaneously; including KidZania, PepsiCo, Juhayna.
• Cross-functions liaising with media relations, media monitoring and editorial departments
• Revising and Editing press releases, news, articles and advertorials.
• Developing digital campaigns and overseeing its execution, developing close out and impact assessment reports
• Supervise team members of account executives and Media Monitoring Department.

Volunteer Trainer, Professional Development Courses in Communication Skills

• Volunteer, Teaching English as a foreign language (TEFL) through AEISEC Exchange Program in Thailand.