Hajar Zaki

• Built "Thera Cake" from the ground up, starting from home-based baking to a recognized brand.
• Independently developed and curated a unique menu, crafting and refining recipes through continuous testing.
• Designed and implemented branding strategies, creating a strong and recognizable business identity.
• Managed all aspects of marketing, including social media growth, content creation, photography, video editing, and paid advertising.
• Expanded social media presence, increasing engagement and driving customer acquisition.
• Handled pricing strategies and financial management, including budgeting and cost optimization.
• Led customer service efforts, fostering client relationships and ensuring customer satisfaction.
• Scaled the business from a solo operation to a structured team, recruiting, training, and managing staff.
• Supervised daily operations, from production to logistics, ensuring efficiency and quality control.
• Developed and launched corporate catering packages, such as "Company Day," increasing revenue streams.
• Continuously analyzed market trends and adapted strategies to stay competitive in the food and beverage industry

Responsibilities and tasks from the currently job:

• Small business management and development
• Baking and pastry preparation
• Digital marketing and social media management
• Branding and content creation
• Customer service and relationship building
• Pricing strategy and financial planning
• Team leadership and staff training
• Operations management and quality control
• Data analysis and sales strategy optimization

• Data portal
• Connected with foreign companies for export
• Meeting Egyptian tradesman