HALA AZZAM
Marketing Manager
Summary
Dynamic Marketing & PR professional with over eight years of experience helping brands reach their full potential. Adept in making key decisions and working with other professionals to achieve goals and solve problems. Experienced in managing employee and dedicated to successfully directing business strategy.
Overview
7
7
years of professional experience
Work History
Marketing Manager
Giuseppe Zanotti Egypt
09.2021 - 03.2024
- Developed and implemented marketing strategies for sales performance.
- Elevated brand visibility by developing and executing comprehensive marketing campaigns across digital and offline marketing.
- Assessed seasonal buying to set annual launch & GWP plan.
- Analyzed campaign performance data offline and online to adjust tactics and maximize ROI.
- Developed and implemented launch event for new season focusing on pillar and limited edition collection.
- Followed international set guidelines for Giuseppe Zanotti to ensure standard in branding applications.
Marketing Communications Manager
Four Seasons Hotels
02.2020 - 08.2021
- Developed integrated multi-channel print, digital, and direct marketing campaigns that resulted in $500,000 revenue.
- Launched influencer campaigns reaching over 8M organic online users promoting property activities.
- Established crisis management strategy for COVID-19, altering property collateral.
- Curated and managed digital content and social media advertising.
- Worked with different function teams to ensure successful implementation of communications strategy.
- Managed international digital agencies for media buying and content creation.
- Led on 360 marketing strategy for new restaurant openings and implementation.
- Revamped online and print materials in collaboration with graphic designers, photographers and printing house.
- Worked with international press to develop press release for four seasons website & 3rd party platforms.
Junior Brand Manager
L'Oreal Group
01.2018 - 02.2020
- Built the launch strategy of YSL, DIESEL, RALPH LAUREN, VICTOR & ROLF, ARMANI in top retailers in Egypt, resulting in an increase of 40% of the luxury divisions turnover during the launch year.
- Crafted the digital strategy helping the divisions luxury brands drive their engagement level x2.8 and maximize their reach during key campaigns.
- Worked with business owners for product distribution in top retailers, marking Yves Saint Laurent cosmetics products #1 bestseller in Egypt.
- Launched YSL first launch party in Egypt with a number of 1,000 VIP attendees which led to an increase of 60% in annual sales.
- Finalized all the marketing communication that launched the brand in the media and created integrated marketing campaigns.
Management Trainee Program
L'Oreal Group
02.2018 - 12.2018
- Prepared for brand launch of luxury cosmetics and fragrances by assisting in marketing strategy.
- Conducted market visits to evaluate product sales performance.
Account Manager
Mortimer Harvey
12.2016 - 02.2018
- Worked across different industries, banking, technology and innovation, trading, telecommunications, pharmaceutical, hotel management, insurance, and oil and gas to implement their digital strategy.
- Developed digital marketing proposals for local and multinational reputable companies in the region.
Education
Bachelor of Arts - Psychology
American University in Cairo
Cairo, Egypt 2011.09 - 2016.05
Skills
Effective Time Management
Communication Skills
Leadership Skills
Project Management Skills
Excellent Communication Skills
Creativity and Problem Solving
Digital Marketing
Public and Media Relations
Marketing campaign development
Strategic Planning
Brand Development
Personal Information
Nationality: US & BRITISH
Languages
English
Proficient
C2
Arabic
Advanced
C1
Timeline
Marketing Manager
Giuseppe Zanotti Egypt
09.2021 - 03.2024
Marketing Communications Manager
Four Seasons Hotels
02.2020 - 08.2021
Management Trainee Program
L'Oreal Group
02.2018 - 12.2018
Junior Brand Manager
L'Oreal Group
01.2018 - 02.2020
Account Manager
Mortimer Harvey
12.2016 - 02.2018
Bachelor of Arts - Psychology
American University in Cairo
2011.09 - 2016.05
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