Hamed Mohamed Hamed Afify
Regional Lead - Branches Transformations
Summary
Dynamic and results-driven Regional Branches Transformation Lead with extensive experience in branch management, change leadership, and digital transformation within leading banks in Egypt. Adept at driving large-scale transformation initiatives, enhancing customer experience, and leading high-performing teams towards operational excellence and innovation.
Overview
22
22
years of professional experience
Work History
Branch Manager
Commercial International Bank (CIB)
12.2017 - 04.2021
- Developed and executed branch commercial strategies.
- Led customer acquisition initiatives, portfolio management, and relationship deepening programs.
Regional Branches Transformation Lead
Banque Misr
01.2024 - Current
- Lead branch transformation initiatives across a wide geographical region, driving digital adoption and operational excellence.
- Supervise Senior Change Managers and Change Managers, providing strategic direction, performance feedback, and operational support.
- Oversee the structured rollout of new digital tools, operational models, and service frameworks across branches.
- Act as the main liaison between the Digital Transformation Sector and branch management teams.
- Analyze performance data and customer insights to identify opportunities.
- Conduct regular visits to branches to monitor transformation progress.
- Foster a culture of innovation, customer-centricity, and continuous improvement.
- Provide senior leadership with regular reports and strategic recommendations.
- Develop and implement frameworks to monitor KPIs.
- Collaborate with cross-functional teams (IT, Retail, Operations).
- Successfully implemented the digital customer onboarding system across 95% of assigned branches.
- Improved customer satisfaction scores by 22% within one year.
- Led transformation workshops across 25+ branches, achieving 88% adoption rate.
- Identified and rectified operational bottlenecks leading to a 15% increase in service delivery speed.
Change Manager
Banque Misr
01.2023 - 12.2023
- Led transformation initiatives across assigned branches.
- Conducted staff training sessions, workshops, and feedback assessments.
- Provided strategic recommendations based on branch performance data.
Branch Manager
Arab African International Bank
05.2021 - 12.2022
- Directed all branch operations, achieving financial growth and enhanced customer acquisition.
- Enhanced branch service quality by streamlining operational processes.
Service & Sales Officer / Plus Banker / Tele-Sales Specialist
Commercial International Bank (CIB)
01.2014 - 12.2021
- Managed wealth customer portfolios and improved customer loyalty.
- Conducted market benchmarking and introduced innovative service solutions.
Various Roles
Trust Group for Real Estate Investment
01.2003 - 12.2009
- Managed regional operations, staff development, and customer relations across Egypt and UAE.
Education
Master of Business Administration (MBA) - Strategic Management
Arab Academy for Science, Technology, and Maritime Transport
Bachelor’s Degree - Ancient Egyptian Monuments
Helwan University
Skills
Digital Transformation & Change Management
Branch Operations Leadership
Customer Experience Improvement
Strategic Planning and Execution
Team Leadership and People Development
Business Performance Optimization
Data-Driven Decision Making
Excellent Communication and Stakeholder Engagement
Personal Information
- Nationality: Egyptian
- Marital Status: Married
Military Status
Exempted
Timeline
Regional Branches Transformation Lead
Banque Misr
01.2024 - Current
Change Manager
Banque Misr
01.2023 - 12.2023
Branch Manager
Arab African International Bank
05.2021 - 12.2022
Branch Manager
Commercial International Bank (CIB)
12.2017 - 04.2021
Service & Sales Officer / Plus Banker / Tele-Sales Specialist
Commercial International Bank (CIB)
01.2014 - 12.2021
Various Roles
Trust Group for Real Estate Investment
01.2003 - 12.2009
Master of Business Administration (MBA) - Strategic Management
Arab Academy for Science, Technology, and Maritime Transport
Bachelor’s Degree - Ancient Egyptian Monuments
Helwan University