Hanaa Abdelhamid
Managing Director
New Cairo
Summary
Dynamic and results-driven Managing Director with proven expertise in launching and scaling new business ventures in the coatings industry. Committed to driving growth and innovation.
Overview
28
28
years of professional experience
7
7
years of post-secondary education
Work History
Managing Director
VIP Coatings
Cairo
05.2024 - Current
- Spearheaded the establishment of VIP Coatings Egypt, overseeing all aspects of the startup process
- Developed and executed business strategies to achieve short-term and long-term goals
- Built and led a high-performing team, fostering a culture of excellence and collaboration
- Established relationships with suppliers, customers, and industry partners to create a robust network
- Implemented efficient operational processes that enhanced productivity and reduced costs
- Developed a marketing strategy that significantly increased brand awareness in the Egyptian market
- Strategic planning and market analysis
- Financial management and budgeting for new ventures
- Networking and relationship-building within the coatings and manufacturing sectors
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings.
- Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
Trainer
Hassan Allam Holding
06.2021 - Current
- Supervise and provide support to Technical, trading, operation team when requested and needed, in all aspects of supporting developing the Company business in the relevant application and market fields
- Assure standardization of practice, best training and optimal customer service in the most economical way
- Target and sell specifications and product systems and the company specialized application services to specifier, consultant, Developers, key owner concept, etc
- P&L responsibility for the Core trading & budget in the respective market field
- Generates Technical monitoring reports
- Communicate and maintain contact with other members of Core operation, tender team and Technical Team
- Understanding the market/competition and devising the right systems and application field services
Business Development Senior Manager
Core Engineering Specialized Works
06.2021 - 05.2024
- Conduct Growth Strategy plan, Competitive analysis, action plan Opportunity Assessment Registration process in Egypt and KSA
- Working (material topics) to Hassan Allam Holding according to the global industry and international sustainability standards and frameworks stated in the group's ESG strategy
- Supervise and provide support to Technical, trading, operation team when requested and needed, in all aspects of supporting developing the Company business in the relevant application and market fields
- Assure standardization of practice, best training and optimal customer service in the most economical way
- Target and sell specifications and product systems and the company specialized application services to specifier, consultant, Developers, key owner concept, etc
- P&L responsibility for the Core trading & budget in the respective market field
- Generates Technical monitoring reports
- Communicate and maintain contact with other members of Core operation, tender team and Technical Team
- Understanding the market/competition and devising the right systems and application field services
- Improved team performance by providing comprehensive training and fostering a collaborative work environment.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Defined clear targets and objectives and communicated to other team members.
Head of Repair & Rehabilitation Department
Core Engineering Specialized Works
Cairo, Cairo Governorate
07.2019 - 06.2021
- Specifying Providing Technical Submittals at specification and financial offer for at tender stage with clients and main contractor
- Follow up operation team Works at Site, supervising all reports requested
- Site follow up with Consulting, specifiers and clients
- Revise shop drawing, quantities survey, client final Invoices
- Co-ordinate and control the satisfactory conclusion and support operation team members with Site Claims
- Focus on relationships with Developers/Main contractors/specifiers/to enhance Core Engineering potential
- Assure standardization of practice, best training and optimal customer service in the most economical way
- Understanding the market/competition and devising the right systems and application field services
- Resolved problems, improved operations and provided exceptional service.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
Target Market Manager Refurbishment (Engineering and Building Finish)
SIKA
Cairo, Cairo Governorate
01.2014 - 07.2019
- Understanding the Egyptian Market specifying and launching the right and innovated Systems in coordination with Corporate and Region vision
- Ensure the group know how for Egyptian Market
- Define Local Strategies Major Moves and Action Plan
- Claim Handling
- Initiate corrective action where necessary
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Increased customer loyalty, establishing comprehensive customer feedback system to address concerns and improve service quality.
- Implemented strategic marketing campaigns for improved brand recognition and customer acquisition.
Target Market Specialist Refurbishment
SIKA
Cairo, Cairo Governorate
01.2011 - 01.2012
- Identify, select and train and coach Sika staff Egypt to required level of expertise
- Responsible for Refurbishment P&L, Ensure timely collection
- Solid interaction with Distribution, Logistics, Technical, Finance and Operation
- Specification Selling and product systems to specifiers, Consultants, developer and Key owner concept
- Train, develop and actively support the development of Industry Leading Applicators by theoretical and practical support throughout Egypt
- Assume/assign responsibility for Key Account and Key Projects
- Managed cross-functional teams to ensure seamless collaboration on major projects, leading to successful outcomes.
Senior Specification and Strengthening Engineer
SIKA
01.2010 - 01.2011
- Analysis of market field potential and future trends for Refurbishment and strengthening range
- Analysis of competitor products and market activities for Refurbishment and strengthening range
- Source and control project leads up to Quotation stage, including recording of all successful project/product sales
- Plan, co-ordinate and supervise correct application of product site sample areas
- Co-ordinate and control the stocks of all relevant marketing material
- Issue Method Statements/Specifications Selling of specifications and product system to specifiers, consultants & developers
- Develop and maintain good relationships with specialist applicators/specifiers/to enhance sales potential
- Plan and execute product training programmes for Applicators in for strengthening field
- Plan and control product presentations, seminars, conferences, media articles
Specification Engineer
SIKA
Cairo, Cairo Governorate
12.2009 - 01.2010
- Prepare project specifications related to special construction chemicals products such as waterproofing, sealing, bonding, concrete specialty mortars, structural strengthening systems, industrial flooring, and Roofing
- Participate in coordination meetings with clients and consultants to achieve customer satisfaction regarding the used systems
- Preparing Presentations for clients and consultants
- Co-ordinate and control the satisfactory conclusion of Customer Complaints
- To communicate and maintain contact with other members of the sales team and other technical experts
- Issue Method Statements/Specifications, with Technical Manager's approval, as required
- Selling of specifications and product system to specifies, consultants & developers
- Develop and maintain good relationships with specialist applicators/specifiers/to enhance our sales potential
- Plan and execute product training programs for internal staff (in collaboration with Technical Manager)
Civil/Structural Engineer
ENPPI
01.1997 - 01.2000
- Prepare calculations and designs of Civil Engineering activities conforming to job specifications, codes, and standards
- Prepare design data and sketches required for drafting and review the designs and drawings after preparation
- Review and comment on documents from other departments and from vendors
- Prepare material take offs, material requisitions and purchase orders for civil commodities
- Participate in internal coordination meetings, coordination meetings with client and meetings with vendors
- Full awareness and implementation of the requirements of QMS
Education
Bachelor of Science - Civil Engineering
Cairo University Faculty of Engineering
Egypt 09.1992 - 07.1999
Skills
Business development
Recruitment strategies
Mentoring and training
Sales leadership
Client relationships
Affiliations
- Member of Egyptian Syndicate of Engineers
- Member of Heliopolis Sporting Club
- Member of Shooting Sporting Club
Professional Programs Workshops
- Annual meeting VIP- Coatings, Dubai, 01/01/25
- UNDP Training on SDG Impact Standards, 01/01/24
- Fashion Styling Workshop, 10/01/23
- Advanced Public Speaking Masterclass, 06/01/23
- TOT Program Hassan Allam Training Academy, 08/01/22
- Contract & claims Workshop Allam Training Academy, 05/01/22
- Leadership and Management online training, 01/01/21
- Global Wind Energy Market meeting, Switzerland, 05/01/19
- Africa Wind Energy Market off and on shore meeting, Spain, 04/01/19
- Area Africa Engineering and Building Finish Refurbishment Meeting and workshop, Casablanca, 01/01/18
- EMEA Wind Energy Market off and on shore training, Spain, 01/01/18
- Area Africa General Managers Meeting and Workshop, 01/01/18
- Global Structural Strengthening CFRP, Portugal, 01/01/18
- Area Africa Engineering Refurbishment Meeting and workshop, Casablanca, 01/01/17
- Regional Leadership Program EMEA, Switzerland, 01/01/17
- Anchoring Programmed training, Switzerland, 01/01/15
- Management Training Classic, Egypt, 01/01/15
- EMEA Refurbishment training, Dubai, 01/01/14
- Middle East Structural Strengthening CFRP program training, Dubai, 01/01/13
- Middle East Structural Strengthening CFRP program training, Dubai, 01/01/12
- Certificate of German language from Goethe institute, 01/01/09
- Professional Project Management Program, American University in Cairo, 01/01/99
Timeline
Managing Director
VIP Coatings
05.2024 - Current
Trainer
Hassan Allam Holding
06.2021 - Current
Business Development Senior Manager
Core Engineering Specialized Works
06.2021 - 05.2024
Head of Repair & Rehabilitation Department
Core Engineering Specialized Works
07.2019 - 06.2021
Target Market Manager Refurbishment (Engineering and Building Finish)
SIKA
01.2014 - 07.2019
Target Market Specialist Refurbishment
SIKA
01.2011 - 01.2012
Senior Specification and Strengthening Engineer
SIKA
01.2010 - 01.2011
Specification Engineer
SIKA
12.2009 - 01.2010
Civil/Structural Engineer
ENPPI
01.1997 - 01.2000
Bachelor of Science - Civil Engineering
Cairo University Faculty of Engineering
09.1992 - 07.1999