Haneen Ashraf Kabeil
Marketing Assistant
Cairo
Summary
Recent Business Administration (BBA) graduate with a specialization in Integrated Marketing Communication (IMC), bringing academic knowledge and practical exposure to various marketing approaches, including digital campaigns, content optimization, and SEO fundamentals. Familiar with tools such as Google Ads, Meta Ads, and Meta Business Suite. My work experience involves supporting website audits, content planning, email marketing campaigns, and social media management. With growing interest in performance marketing I am eager to further develop skills in a collaborative, innovative environment.
Overview
1
1
year of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Full-time Marketing Assistant (Hybrid)
AvidBeam Technologies
03.2025 - Current
- Strengthened brand visibility and client engagement by managing consistent, relatable content across multiple social media platforms (Meta, LinkedIn, etc.).
- Monitored and updated website content and blog posts, applying SEO best practices to enhance accessibility, readability, and organic search performance.
- Led social media editing, caption writing, and content scheduling, ensuring all posts were on-brand, timely, and aligned with communication goals.
- Analyzed performance through Meta Business Suite Analytics, generating insights to optimize content strategy and engagement rates.
- Coordinated with outsourced designers to produce visually cohesive content, maintaining brand consistency across all social media platforms.
- Executed and tracked the company’s marketing calendar, aligning campaigns with seasonal trends, business goals, and partner activities.
- Drafted and deployed email marketing campaigns targeting clients, partners, and employees, enhancing communication and campaign reach.
- Compiled and imported monthly performance reports for internal review, highlighting KPI achievements and areas for strategic adjustment.
- Conducted ongoing competitor analysis, identifying trends, content opportunities, and gaps to enhance positioning and performance
Part-time Search Engine Optimization Specialist
CAP Consulting
11.2024 - 02.2025
- Conducted comprehensive industry-focused keyword research using tools such as Ahrefs and WordStream to develop effective content optimization strategies.
- Managed end-to-end content planning, from article copywriting to implementing technical SEO improvements via WordPress.
- Executed on-page SEO tasks including website audits, metadata optimization, and content updates while testing and implementing various SEO plugins.
- Assisted in designing and refining website layouts using Elementor and WPBakery to enhance UX and streamline the customer journey.
Corporate Communications Intern
Nissan Motor (Egypt)
07.2024 - 01.2025
- Assisted in organizing and executing external corporate events and activations.
- Successfully delivered 6 cross-functional projects, maintaining quality and timeliness under pressure to support both internal and external planning.
- Collaborated internally with 12 departments, facilitating communication and alignment to ensure consistent messaging and smooth execution.
- Reviewed and monitored media and social activity to uphold brand reputation and customer perception.
- Supported logistics and coordination of internal activities with a focus on smooth experiences for participants and teams.
- Worked closely with media agencies to ensure clear, effective communication and brand consistency in public-facing content.
- Drafted and reviewed internal announcements, reinforcing positive employee engagement and internal employee satisfaction.
Education
Bachelor’s Degree - Business Administration, Major in Integrated Marketing Communications
Nile University
Sheikh Zayed City, Cairo 01.2020 - 01.2025
Skills
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Effective time management
- Positive motivator for teams
- Strong communication and coordination skills
Timeline
Full-time Marketing Assistant (Hybrid)
AvidBeam Technologies
03.2025 - Current
Part-time Search Engine Optimization Specialist
CAP Consulting
11.2024 - 02.2025
Corporate Communications Intern
Nissan Motor (Egypt)
07.2024 - 01.2025
Bachelor’s Degree - Business Administration, Major in Integrated Marketing Communications
Nile University
01.2020 - 01.2025
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