Hania Farid
Associate Director - Global Engagement
Cairo
Summary
Highly organized and self-motivated professional with a strong background in media, project management, team development and process improvement. Skilled in developing and implementing strategies to increase efficiency and performance. Passionate about driving business growth and creating positive work environment.
Overview
9
9
years of professional experience
26
26
years of post-secondary education
Work History
Associate Director - Global Engagement
Essence Mediacom
07.2024 - Current
- Account: Mars
- Oversaw operations across Asia, Latin America, MEA, China, and Australia, ensuring alignment with Mars KPIs.
- Collaborated with global teams to connect with market leads, facilitating effective communication and alignment.
- Assisted in conducting Marketing Mix Modeling (MMM) studies for Global Emerging Markets (GEM) within Mars, Inc.
- Delegated and addressed inquiries from markets regarding ongoing projects, including test and learns, M-Allocate, and annual reviews.
- Worked closely with the global team to cascade project requests and tasks to market leads, ensuring timely execution and support.
- Provided ongoing support to markets, ensuring all project requirements and deadlines were met effectively.
Integrated Media Manager
Starcom
04.2022 - 07.2024
- Handling and overlooking full Mondelez Portfolio
- Spearheaded regional and local strategic thinking and planning, successfully implementing three comprehensive strategies across diverse product categories to drive business growth.
- Actively engaged in global and regional initiatives, coordinating efforts to ensure seamless execution and alignment with corporate objectives.
- Delegated tasks effectively within a team of three, fostering a collaborative environment and empowering team members to take ownership of their responsibilities.
- Established regular weekly and monthly status meetings to monitor progress, prioritize tasks, and adjust strategies as necessary to meet deadlines and objectives.
- Developed and maintained clear communication channels within the team to enhance workflow efficiency and ensure transparency in project updates.
- Provided mentorship and guidance to team members, promoting professional development and skill enhancement to elevate team performance.
- Successfully navigated and managed the challenges posed by a boycott situation, implementing strategic measures to mitigate impact and maintain operational continuity.
Integrated Media Manager
MCN
05.2021 - 04.2022
- Handling Henkel - LHC and Beauty Care Categories
- Led a team of three media professionals, providing guidance and support to ensure successful execution of media strategies and campaigns.
- Developed and implemented comprehensive media plans that aligned with overall marketing objectives, optimizing resource allocation across various channels.
- Oversaw the creation and distribution of engaging content across social media, digital, and traditional platforms to enhance brand visibility and audience engagement.
Integrated Senior Media Executive
OMD
02.2020 - 05.2021
- Accounts: Handling Offline/Online for OPPO, Savola, Egypt Properties, Ahmad Tea, V Expo
- Participated in strategic planning and assisted in the development of annual and monthly media plans by analyzing media consumption habits and consumer demographics, effectively allocating the annual budget across various channels.
- Contributed to the planning and execution of online media campaigns, ensuring optimal reach and engagement.
- Managed relationships with local suppliers to secure resources and support for media initiatives.
- Oversaw the end-to-end process of online reporting and the launch of digital campaigns, with a specific focus on Facebook, ensuring alignment with marketing objectives.
Integrated Senior Media Executive
Starcom Mediavest
04.2017 - 01.2020
- Accounts:Handling Offline/Online for Al Ahram Beverages, Mars, Tecno, Avon, Ezz El Arab Automotive, Infinix, GlaxoSmithKline
- Participated in strategic planning initiatives to enhance overall marketing effectiveness.
- Assisted in the development of annual and monthly media plans by analyzing media consumption habits and demographics, effectively allocating the annual budget across various channels.
- Contributed to the execution and booking of online media campaigns, ensuring optimal reach and engagement.
- Coordinated with local suppliers to secure necessary resources and support for marketing initiatives.
- Played a key role in executing Birell's major 360-degree campaigns, including the World Cup Qualification, World Cup, and the African Cup of Nations, as well as the revival of the Fayrouz "Di Beta3tak" campaign on TV and digital platforms.
Intern
Coca Cola - Atlantic Industries
06.2017 - 07.2017
- Supported the marketing team in developing promotional materials and campaigns, contributing to brand awareness initiatives.
- Conducted market research to analyze consumer preferences, helping the team identify potential growth opportunities.
- Engaged in team meetings and brainstorming sessions, offering innovative ideas for product development and marketing strategies.
- Shadowed experienced professionals to gain insights into various aspects of the beverage industry, from production to distribution.
Intern
HSBC Bank
06.2016 - 07.2016
- Contributed to various administrative tasks, ensuring smooth office operations and supporting team efficiency.
- Assisted in organizing training sessions and workshops for new interns, fostering a collaborative learning environment.
- Shadowed senior staff to gain insights into banking operations and client management practices.
Education
BBA - Marketing and International Business
Modern Sciences And Arts University
Cairo, Egypt 04.2001 - 01.2016
High School Diploma -
American International School (AIS)
Cairo, Egypt 04.2001 - 06.2012
Skills
Microsoft Office: Word, PowerPoint and Excel
Coaching and mentoring
Project management
Organizational development
Team collaboration and leadership
Languages
Timeline
Associate Director - Global Engagement
Essence Mediacom
07.2024 - Current
Integrated Media Manager
Starcom
04.2022 - 07.2024
Integrated Media Manager
MCN
05.2021 - 04.2022
Integrated Senior Media Executive
OMD
02.2020 - 05.2021
Intern
Coca Cola - Atlantic Industries
06.2017 - 07.2017
Integrated Senior Media Executive
Starcom Mediavest
04.2017 - 01.2020
Intern
HSBC Bank
06.2016 - 07.2016
BBA - Marketing and International Business
Modern Sciences And Arts University
04.2001 - 01.2016
High School Diploma -
American International School (AIS)
04.2001 - 06.2012
Similar Profiles
Michael G. PappachenMichael G. Pappachen
Senior Associate (Analyst), Ad Operations at GroupM, Essence Mediacom (WPP)Senior Associate (Analyst), Ad Operations at GroupM, Essence Mediacom (WPP)
Kedar PendseKedar Pendse
Senior Business Director at Group M - Essence Mediacom - P&GSenior Business Director at Group M - Essence Mediacom - P&G
Constantine DemoleasConstantine Demoleas
Product Manager at Essence MediaComProduct Manager at Essence MediaCom
Adam Amr MansourAdam Amr Mansour
Community Leader at INNOSPACE AcademyCommunity Leader at INNOSPACE Academy
Elsayed Mohamed TaherElsayed Mohamed Taher
Sales Manager, Financial Services & Electronic Pay at FawrySales Manager, Financial Services & Electronic Pay at Fawry