Hany Moftah
Marketing Director
Cairo
Summary
Dynamic marketing professional with extensive experience at SMG Engineering Automotive Co, excelling in digital marketing and strategic planning. Proven track record of boosting brand awareness through innovative campaigns and effective budget management. Adept at team collaboration and market analysis, driving significant growth in customer engagement and loyalty.
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Qualified Marketing Director with proven track record of driving successful campaigns and brand growth. Demonstrated ability to lead cross-functional teams and implement strategic marketing initiatives. Adept at leveraging market analysis and consumer insights to optimize product positioning and drive sales.
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Dedicated Automotive professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Overview
24
24
years of professional experience
Work History
Marketing Director
SMG Engineering Automotive Company
Cairo, Cairo Governorate
01.2023 - Current
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Created content and promotional materials to drive engagement and conversions.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Coordinated with design and media teams to develop high-quality creative assets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Conducted market research to identify new opportunities and target markets.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Improved website visibility through development and implementation of SEO strategies.
- Continually maintained and improved company's reputation and positive image in markets served.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Devised content strategy to effectively engage target audiences.
- Cultivated strong media presence, securing favorable coverage in top-tier publications through effective public relations strategies.
- Optimized marketing budget allocation, achieving greater ROI on advertising spends by data-driven analysis and adjustments.
- Negotiated advantageous contracts with vendors and service providers, reducing marketing costs while maintaining quality.
- Led cross-functional team to launch new products successfully, ensuring alignment with customer needs and market trends.
- Enhanced team productivity and campaign output by integrating advanced marketing automation tools.
- Boosted lead generation through creation and execution of targeted inbound marketing campaign.
- Orchestrated successful influencer marketing campaign, amplifying brand message and reaching untapped audiences.
- Elevated brand loyalty and customer retention by launching personalized communication and rewards program.
- Achieved substantial growth in social media followers and engagement by curating compelling content and leveraging analytics for content strategy.
- Pioneered use of virtual reality in marketing campaigns, setting brand apart from competitors and engaging customers in novel ways.
- Implemented customer feedback loop, utilizing insights to drive product improvements and marketing message optimization.
- Streamlined event marketing strategies to maximize brand exposure and generate direct sales opportunities at industry events.
- Conducted market research to identify emerging trends and adjust marketing strategies accordingly.
- Enhanced user experience on company website with comprehensive redesign, leading to increased traffic and engagement.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.
- Evaluated competitor activity to inform strategic decision-making within the marketing department.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Managed marketing budget for maximum ROI.
- Directed trade show participation, maximizing exposure for company products and services.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
- Fostered culture of innovation within marketing department, encouraging experimentation with new marketing techniques and technologies.
- Drove significant growth in online presence by optimizing SEO strategies and content marketing efforts.
- Increased customer engagement by developing and implementing multi-channel marketing strategy tailored to diverse audience segments.
Marketing Manager
SMG Engineering Automotive Co
03.2009 - 12.2022
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Managed social media accounts, engaging with followers and creating loyal brand community.
- Developed key partnerships with influencers and media outlets, amplifying brand presence and reach.
- Trained junior marketing staff, elevating team capabilities and performance.
- Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
- Conducted market research to identify trends, informing product development and positioning strategies.
- Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
- Monitored competitor activities, adapting strategies to maintain competitive advantage.
- Increased customer engagement with creative content strategies, tailoring messages to target demographic preferences.
- Elevated brand visibility by developing and executing comprehensive marketing campaigns across multiple digital platforms.
- Led cross-functional teams for product launch events, significantly enhancing market penetration.
- Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Coordinated with design and media teams to develop high-quality creative assets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Conducted market research to identify new opportunities and target markets.
- Improved website visibility through development and implementation of SEO strategies.
- Created and managed social media campaigns to increase brand engagement.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
Marketing Specialist and Media Director
SMG Engineering Automotive Co
Cairo, Cairo Governorate
06.2001 - 12.2008
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Delivered comprehensive market research reports that guided executive decision-making processes.
- Managed cross-functional teams to successfully execute product launches and promotional events.
- Utilized data analytics tools to identify trends and fine-tune marketing strategies for optimal outcomes.
- Onboarded new team members and coached personnel in marketing tasks.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
- Streamlined communication processes, leading to improved collaboration between departments.
- Tracked trade show expenses to maintain budget.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Improved customer retention rates by designing customized loyalty programs tailored to individual needs.
- Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
- Analyzed campaign performance data to refine marketing tactics and strategies continuously.
- Negotiated with vendors for marketing materials and services, optimizing budget allocation and ROI.
- Crafted compelling press releases, securing favorable media coverage and elevating brand reputation.
- Managed customer feedback channels, improving product offerings and customer satisfaction.
- Increased lead generation with creation and implementation of innovative email marketing campaigns.
- Enhanced brand visibility through execution of targeted social media campaigns.
- Leveraged social media analytics to guide content creation, driving increased follower engagement.
- Developed comprehensive marketing strategies for product launches, significantly increasing market penetration.
- Streamlined event management processes, facilitating successful trade shows and industry conferences.
- Coordinated with cross-functional teams to ensure alignment of marketing objectives with overall business goals.
- Conducted market research to identify emerging trends, informing future marketing strategies.
- Designed and distributed marketing collateral, supporting sales team efforts and enhancing brand recognition.
- Implemented customer segmentation strategies, tailoring communications for increased relevance and impact.
- Cultivated partnerships with influencers, amplifying brand presence across digital platforms.
- Updated and maintained marketing databases, ensuring accuracy and compliance with data protection regulations.
- Developed loyalty programs, fostering long-term customer relationships and repeat business.
- Boosted online engagement by optimizing website content for SEO.
- Generated reports to support development and implementation of marketing plans.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Created and distributed surveys for data collection and analysis.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Researched and evaluated potential new markets and products.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Created customized marketing materials to increase product awareness.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Tracked key performance indicators to measure success of campaigns.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Handled external communications with media and public relations professionals.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Led implementation of best practices to support customer service satisfaction initiatives.
- Negotiated rates with media sales companies.
- Bought advertising space in newspapers and magazines.
- Collected information about kinds of audiences targeted by different media and approximate size each group.
- Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of digital and print files.
- Implemented innovative digital marketing tactics to expand online presence and reach new audiences.
- Optimized advertising budgets with strategic media planning and buying techniques.
- Negotiated advantageous contracts with vendors, securing competitive rates while maintaining high-quality services.
- Increased brand awareness by developing and executing comprehensive media strategies.
- Developed campaigns, led design, and tracked results.
- Attended customer meetings, trade shows and conferences as company representative.
- Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials and advertising agencies.
- Inspected existing ads and marketing materials to achieve consistency throughout multiple platforms.
- Conferred with department heads or staff to discuss contracts, advertising media selection or products to be advertised.
- Built and deployed strategic approaches in marketing and branding to enhance product sales.
- Collaborated with media representatives to optimize coverage of special events.
- Utilized e-mail, social media, radio and TV to highlight products and services.
Education
Bachelor of Engineering - Applied Arts
Applied Arts - Engineering
Giza 04.2001 -
Skills
Digital marketing
Budgeting and allocation
Campaign management
Brand development
Project management
KPI tracking
Corporate communications
SEO optimization
Media buying
Partnership marketing
Multitasking
Marketing strategy development
Event planning
Excellent communication
Brand positioning
Cost management
Timeline
Marketing Director
SMG Engineering Automotive Company
01.2023 - Current
Marketing Manager
SMG Engineering Automotive Co
03.2009 - 12.2022
Marketing Specialist and Media Director
SMG Engineering Automotive Co
06.2001 - 12.2008
Bachelor of Engineering - Applied Arts
Applied Arts - Engineering
04.2001 -
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