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Hassan Ali
Unit Sales Manger - Modern Trade
Cairo,Hadaek Elkobba
Summary
Achieved 27% sales growth in 2023 through structured route planning and KPIs monitoring.
Reduced product returns by 15% by introducing weekly quality checks at distribution level.
Trained and promoted junior staff, contributing to long-term team performance.
Secured +30% display space in top modern trade accounts through merchandising excellence.
Overview
13
13
years of professional experience
2
2
Languages
Work History
Unit Sales Manager
London Foods
12.2021 - Current
- Implemented data-driven decision-making techniques for better forecasting and target-setting in the sales department.
- Established strong relationships with key clients, contributing to long-term business growth.
- Coordinated trade shows, industry events, and other promotional activities to increase brand visibility within targeted markets.
- Expanded the client base by successfully targeting untapped markets and cultivating strategic partnerships.
- Delivered comprehensive product knowledge training to all team members, ensuring consistent messaging to customers across all touchpoints.
- Developed compelling sales presentations that effectively communicated unique selling propositions to potential clients.
- Developed a high-performing sales team through continuous coaching, training, and performance evaluations.
- Exceeded monthly sales targets consistently through proactive outreach and diligent followups.
- Achieved top-tier ranking among peers in terms of annual sales volume throughout tenure as Unit Sales Manager.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Sales Supervisor
Americana Senyorita
03.2018 - 12.2021
- Achieved sales targets consistently through regular monitoring of team performance and adjusting strategies accordingly.
- Worked jointly with team members to assist with closing sales, cross-selling and upselling of products and services.
- Developed strong relationships with key clients, resulting in repeat business and increased revenue.
- Increased customer satisfaction by addressing and resolving client concerns efficiently.
- Organized weekly team meetings to discuss progress, challenges, and opportunities for growth.
- Supervised staff successfully, utilizing effective communication and dynamic interpersonal skills.
- Analyzed sales data to set quotas and assess potential areas of growth.
- Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
- Coordinated promotional events to showcase product offerings effectively, attracting new customers to the brand.
Merchandising Manager
Farm Friets
01.2017 - 03.2018
- Developed strong relationships with suppliers, securing better deals and exclusive products.
- Researched new vendors, acquired samples and negotiated merchandise deals.
- Established a culture of excellence within the merchandising team through coaching, mentoring, and goal setting.
- Maintained point of sale (POS) system by inputting accurate inventory information.
- Trained and supervised merchandising team members in best practices, improving overall performance.
- Lead cross-functional teams in launch of promotional campaigns, driving increased revenue during key seasons.
- Monitored stock levels and product sales to determine purchasing needs.
- Managed inventory levels effectively to minimize stock shortages and overstocks.
Merchandising Supervisor
Savola
03.2012 - 01.2017
- Introduced innovative merchandising solutions that contributed to increased sales revenue while maintaining optimal inventory turns.
- Optimized product placement within stores for maximum visibility and accessibility, driving sales performance.
- Implemented data-driven decision-making processes to identify trends and opportunities for improvement in merchandise assortment.
- Spearheaded cross-functional initiatives aimed at improving overall store performance, including staff training programs and operational efficiency enhancements.
- Enhanced merchandising strategies by conducting comprehensive market research and competitor analysis.
- Led the implementation of visual merchandising concepts, resulting in increased customer engagement and sales growth.
- Verified products appeared at correct locations in proper quantities.
Education
Bachelor Of Commerce - Business Management
06.2013
Skills
Sales presentations
Motivational skills
Competitor analysis
Client acquisition
Sales operation
Sales planning
Sales team training
Business development and planning
Key account management
Client relationship management
Product knowledge
Sales reporting
Performance management
Sales operations
Market research
Staff management
Sales processes
Goals and performance
Strategic planning
Relationship building
Promotional sales events
Project management
Software
Interests
Business strategy and market trends
Retail innovation and merchandising tools
Sports and outdoor activities
Exploring new cultures and markets
Timeline
Unit Sales Manager - London Foods
12.2021 - Current
Sales Supervisor - Americana Senyorita
03.2018 - 12.2021
Merchandising Manager - Farm Friets
01.2017 - 03.2018
Merchandising Supervisor - Savola
03.2012 - 01.2017
Higher Institute of Cooperative & Managerial Studi - Bachelor Of Commerce, Business Management