Hassan Ali
Cairo
Summary
Leveraged 15 years of Healthcare, pharmaceutical expertise in sales, marketing, health economics, market access, business development, and medical tourism across Egypt and Gulf region.
Overview
15
15
years of professional experience
Work History
International Sales Country Manager
Cleopatra Hospitals Group
2023.06 - Current
- The Core of my job in this position is working on Medical Tourism and International Business Development to establish CHG Medical Value Tourism Foundation.
- My main Responsibilities are: Market Analysis and Strategy Development:
- Conducting market research to identify target patient demographics, popular treatment areas, and competitor landscape.
- Developing comprehensive marketing and business strategies to position the hospital as a preferred medical tourism destination.
- Analyzing industry trends, regulations, and best practices to optimize the hospital's medical tourism offerings.
- Patient Acquisition and Management:
- Establishing partnerships with international patient facilitators, travel agencies, and insurance providers.
- Implementing effective patient outreach and lead generation campaigns, both online and offline in (Gulf Area, Libya, Nigeria, South Sudan, Bangladesh).
- Providing end-to-end support to international patients, including appointment scheduling, travel arrangements, and post-treatment follow-up.
- Service Coordination and Quality Assurance:
- Liaising with hospital departments (e.g., medical, nursing, hospitality) to ensure a seamless patient experience.
- Overseeing the development and maintenance of specialized medical tourism packages and services.
- Monitoring and improving the quality of care, patient satisfaction, and treatment outcomes.
- Financial Management and Revenue Generation:
- Developing pricing strategies and packages that are competitive in the global medical tourism market.
- Negotiating contracts and managing relationships with international insurance providers and third-party payers.
- Tracking and analyzing the financial performance of the medical tourism program, identifying opportunities for growth and cost optimization.
- Regulatory Compliance and Risk Management:
- Staying up-to-date with local and international regulations related to medical tourism, such as visa requirements, medical licensing, and patient data privacy.
- Implementing policies and procedures to ensure compliance with all relevant laws and regulations.
- Developing and executing risk mitigation strategies to address potential challenges, such as medical complications or travel disruptions.
- Stakeholder Engagement and Collaboration:
- Building relationships with government agencies, tourism boards, and industry associations to leverage their networks and expertise.
- Collaborating with other departments within the hospital (e.g., marketing, business development, Private Sales, Quality) to align the medical tourism strategy with the overall organizational objectives.
- Representing the hospital at industry events, conferences, and trade shows to promote its medical tourism offerings.
- Leading CHG Transplant Program (Kidney, Bone Marrow,...) Globally (Guidelines, Regulation Awareness, Packaging) by understanding referral countries competitive landscape and Dynamics.
- Leading a back home treatment initiative for all Egyptian resident in Gulf Region as a part of Cost Containment project to Gulf Insurance Companies.
- Leading Initiative with Travel Insurance and Medical Assistance Companies in the touristic cities in Egypt (Sharm Alsheikh, Hurghada, Luxor and Aswan) to manage emergency cases.
- Leading Initiative with holding companies which are managing International Hotel Chains across Egypt to Manage Global patients Referral.
- Inbound Medical Value Tourism like Embassies international Organization Subsidiaries (UN) and International Insurance Companies Subcontractors Management like (Petroleum Companies, Banks and Telecom).
- Sustainable partnership not only in international patients referral program but also in Training and development for cross borders partners Nursing and Medical Stuff etc.
Africa Medical Tourism Manager
Andalusia Group for Medical Services
2021.01 - 2023.06
- My main Responsibilities were:
- Medical Tourism in East African Countries (Sudan, South Sudan, Kenya, Tanzania, Uganda, Libya)
- Conducting Market Research for each country clarifying gaps and potential opportunities.
- Leading Customized Marketing Campaigns in above mentioned countries based on PESTEL analysis and Demographics.
- Site Visits and Partnership with Health Authorities, Governmental and Private Hospitals, Insurance Companies, Healthcare Facilitators and TPA’s.
- Conducting Satellite Clinics and on site Medical Camps based on Gap analysis per country and leading all Preparations (Financial Models agreement, Marketing Campaigns, Preparatory Clinics, Bookings, Post Visits Referrals).
- African Referral Networks Management.
- Support Registration as a vendor supplier for pharmaceuticals and consumables from Egypt and KSA to key institutions in East African Countries as a part of pharmaceutical trade initiative.
Health Economics and Market Access - Rare Diseases
Janssen KSA
2017.01 - 2020.12
- Market Access Strategy Development:
- Analyze market trends, competitor landscape, and customer needs to develop comprehensive market access strategies.
- Collaborate with cross-functional teams (e.g., marketing, sales, regulatory) to align market access activities with the overall business objectives.
- Identify and evaluate potential opportunities for product differentiation, pricing, and market positioning.
- Health Economics and Outcomes Research (HEOR):
- Conduct health economic analyses, such as cost-effectiveness studies, budget impact analyses, and value assessments to support pricing and reimbursement decisions.
- Gather and analyze data from various sources (e.g., clinical trials, real-world evidence) to demonstrate the value proposition of the company's products.
- Collaborate with external stakeholders (e.g., payers, health technology assessment bodies) to understand their requirements and address their concerns.
- Payer Engagement and Negotiations:
- Engage with key decision-makers, such as payers, health authorities, and managed care organizations, to ensure favorable market access and reimbursement conditions.
- Negotiate pricing and contracting terms to secure market access and maximize the commercial potential of the company's products.
- Develop and implement strategic communication plans to effectively present the value proposition to payers.
- Evidence Generation and Dissemination:
- Oversee the development and execution of post-launch studies, such as observational studies and patient-reported outcomes research, to generate real-world evidence.
- Collaborate with medical affairs and medical science liaison teams to disseminate evidence-based information to healthcare professionals and other stakeholders.
- Contribute to the preparation of dossiers and submissions for health technology assessments and reimbursement applications.
- Cross-Functional Collaboration:
- Work closely with other functional teams (e.g., marketing, sales, clinical development) to ensure alignment and integration of market access activities.
- Provide input and support for the development of educational materials, promotional strategies, and patient support programs.
- Participate in the overall product lifecycle management, including new product planning and life cycle management.
- Continuous Learning and Improvement:
- Stay up-to-date with changes in the regulatory, policy, and reimbursement landscape, both locally and globally.
- Identify and implement best practices in market access and health economics to enhance the company's competitiveness.
- Contribute to the professional development of the market access and health economics team.
Product Specialist
Sanofi KSA
2013.01 - 2016.12
- Cardiovascular and Neuro Psychiatry Business Unit (Plavix and Depakine)
Product Specialist
Novartis Egypt
2010.06 - 2012.12
- Cardiovascular and Diabetes Business unit (Exforge, Lescol xl, Galvus)
Education
MBA -
Arab Academy For Science, Technology & Maritime
CairoBachelor of Science - Pharmaceutical Sciences
Alexandria University
06.2010
Skills
- Cultural management
- Relationship building
- Verbal and written communication
- Product knowledge
- Sales expertise
- Sales presentations
- Client relationship management
- Sales strategy development
- Strategic planning
- Goal setting
- New business development
- Analytical problem solver
- KPI tracking
- Business development and planning
- Market research
- Revenue forecasting
References
References will be available upon request.
Timeline
International Sales Country Manager
Cleopatra Hospitals Group
2023.06 - Current
Africa Medical Tourism Manager
Andalusia Group for Medical Services
2021.01 - 2023.06
Health Economics and Market Access - Rare Diseases
Janssen KSA
2017.01 - 2020.12
Product Specialist
Sanofi KSA
2013.01 - 2016.12
Product Specialist
Novartis Egypt
2010.06 - 2012.12
MBA -
Arab Academy For Science, Technology & Maritime
Bachelor of Science - Pharmaceutical Sciences
Alexandria University