Hassan Elkhateeb
Regional healthcare compliance Manager
New Cairo
Summary
Dynamic professional with 23 years of extensive experience in sales, marketing, and compliance. Possessing a strong foundation in marketing fundamentals, I have successfully developed and implemented integrated strategic and functional marketing plans across diverse therapeutic areas. I have a proven track record in commercializing and launching strategic products.
In my recent roles, I have focused on developing and implementing compliance frameworks tailored to organizational needs, ensuring adherence to regulatory requirements from bodies such as the SFDA and other international organizations. My responsibilities included overseeing compliance with corporate governance and Standard Operating Procedures (SOPs), implementing risk management strategies, preparing for external audits, and formulating and updating compliance policies.
Overview
11
11
years of professional experience
4
4
Languages
Work History
Regional Healthcare Compliance Manager
Acino
Cairo
01.2024 - Current
- Tailored Compliance Framework: Develop and implement a comprehensive compliance framework aligned with the organization's specific needs and operational context.
- Regulatory Compliance Oversight: Ensure that all company activities adhere to relevant regulatory frameworks, including those set forth by the Saudi Food and Drug Authority (SFDA) and other international regulatory bodies.
- Corporate Governance Compliance: Oversee adherence to corporate governance policies, Standard Operating Procedures (SOPs), and the timely submission of regulatory filings.
- Preparation for Inspections and Audits: Prepare the organization for external inspections and audits, ensuring full compliance with all applicable legal requirements.
- Policy Formulation and Review: Formulate, review, and update compliance policies, standards, and SOPs to ensure they remain effective and relevant.
Regional Marketing Manager
Acino pharma
07.2019 - 12.2023
- Led the formulation and execution of a comprehensive marketing strategy tailored to meet the unique demands of the META region, ensuring alignment with brand strategies and internal teams.
- Played a key role in the introduction of new products to the META region, coordinating regional marketing activities and managing budget adherence for assigned marketing plans.
- Managed communication across the META region through social media campaigns, LinkedIn and Facebook posts, and the development of META websites, fostering strong relationships with internal stakeholders.
- Analyzed feedback, proposed improvements, and utilized sales forecasting and strategic planning to enhance product sales and profitability, monitoring market trends and business developments.
- Ensured the highest standards of integrity and compliance, adhering to Acino's Standards of Business Conduct and Ethics consistently.
- Established and implemented promotional and non-promotional approval flow standard operating procedures (SOPs), and made decisions on line extensions and strategic product revitalization.
- Developed launch readiness and go-to-market strategies for new products in assigned countries, achieving successful launches in KSA, Kuwait, and FWA.
- Notable achievements include the development and implementation of promo and non-promo SOPs across META countries, execution of the first regional webinar during the COVID pandemic, and the successful execution of the first social media campaign for Olfen gel in UAE and KSA.
- Implemented strategic advertising projects, marketing tactics, and social media alliances to launch new product lines, resulting in increased customer satisfaction, client retention, market share growth, and decreased lag time.
- Managed centralized marketing resources for the entire region and developed strategic and tactical marketing plans.
Immunology / Virology Product Manager
Bristol Myers Squibb
09.2013 - 04.2019
- Accountable for the sales and marketing of Orencia in Saudi Arabia
- Builds & develops a diverse, high performing sales team
- Shapes the teams' development with appropriate growth opportunities
- Serves as role model in providing regular feedback and coaching to improve performance and delivery skills
- Creates enthusiasm and commitment
- Has the confidence of team members and provides 'take-charge' leadership during tough times
- Ensure all Sales Force metrics such as calls / day are being met to drive business objectives
- Develop Orencia annual brand planning to optimize sales, market shares and profit margin
- Develop and implement innovative and integrated marketing strategies and tactics, ensuring completion on a timely basis and within agreed budgets
- Ensure appropriate use of marketing rolled out messages and tactics within the area
- Keeps the sales team focused on customer needs and uses situational leadership in dealing with team
- Develops a systematic approach to monitor, measure and track the sales and marketing projects and business performance
- Determine training needs and deliver adequate product knowledge training in collaboration with medical
- Initiate, build and maintain strong relationships with key external medical KOL's and HCPs in order to create positive impact and change to attainment of business objectives and targets
- Develops strong relationships with local and regional internal stakeholders (cross functions), and integrates those diverse resources to enhance business performance
- Displays openness to change and a willingness to focus on the opportunities presented by change
- Good knowledge of the local economic, market and industry trends and uses appropriate information to maximize opportunities and minimize risk exposure
- Analyze and translate trends, threats and opportunities in the market place in terms of business implications.
Education
MBA - Marketing
Edinburgh (American University in Cairo)
New Cairo, C 01.2020 - 2027.06
Advanced Marketing Management Diploma - Marketing
American University in Cairo
New Cairo, C 02.2021 - 2022.03
Bachelor of Pharmaceutical Science - Pharmacy
Faculty of Pharmacy, Helwan University
New Cairo, C 09.1995 - 2000.06
Skills
Regulatory Compliance Certificate from the University of Pennsylvania
Interpersonal skills
Corporate marketing experience
Staff Training
Market Positioning
Strategic planning
Market Analysis
Brand development
Corporate Communications
Campaign management
Client communication
Budgeting and Allocation
Timeline
Regional Healthcare Compliance Manager
Acino
01.2024 - Current
Advanced Marketing Management Diploma - Marketing
American University in Cairo
02.2021 - 2022.03
MBA - Marketing
Edinburgh (American University in Cairo)
01.2020 - 2027.06
Regional Marketing Manager
Acino pharma
07.2019 - 12.2023
Immunology / Virology Product Manager
Bristol Myers Squibb
09.2013 - 04.2019
Bachelor of Pharmaceutical Science - Pharmacy
Faculty of Pharmacy, Helwan University
09.1995 - 2000.06
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