Hassan Elkhateeb
Regional Marketing Manager
New Cairo
Summary
Dynamic professional pathway with 22 years of enriched marketing and business development experience; mastering marketing fundamentals with diversified experience in developing and implementing integrated strategic & functional marketing plans. Demonstrating successful track record in commercializing and launching strategic products in diversified therapeutic areas. Work closely and efficiently with cross-functional team with extensive role in accounts' mapping, sales force training and guidance as well as KPIs' monitoring. Leading Digital transformation, pioneering in conducting multi-channel marketing approach (MCM) that boosts KOL networking and advocacy. Effectively contributed to sales force CRM development, coverage monitoring and proper call allocation.
Overview
10
10
years of professional experience
3
3
Languages
Work History
Regional Marketing Manager
Acino pharma
Cairo
07.2019 - Current
- Led the formulation and execution of a comprehensive marketing strategy tailored to meet the unique demands of the META region, ensuring alignment with brand strategies and internal teams.
Played a key role in the introduction of new products to the META region, coordinating regional marketing activities and managing budget adherence for assigned marketing plans.
Managed communication across the META region through social media campaigns, LinkedIn and Facebook posts, and the development of META websites, fostering strong relationships with internal stakeholders.
Analyzed feedback, proposed improvements, and utilized sales forecasting and strategic planning to enhance product sales and profitability, monitoring market trends and business developments.
Ensured the highest standards of integrity and compliance, adhering to Acino's Standards of Business Conduct and Ethics consistently.
Established and implemented promotional and non-promotional approval flow standard operating procedures (SOPs), and made decisions on line extensions and strategic product revitalization.
Developed launch readiness and go-to-market strategies for new products in assigned countries, achieving successful launches in KSA, Kuwait, and FWA.
Notable achievements include the development and implementation of promo and non-promo SOPs across META countries, execution of the first regional webinar during the COVID pandemic, and the successful execution of the first social media campaign for Olfen gel in UAE and KSA.
Implemented strategic advertising projects, marketing tactics, and social media alliances to launch new product lines, resulting in increased customer satisfaction, client retention, market share growth, and decreased lag time.
Managed centralized marketing resources for the entire region and developed strategic and tactical marketing plans.
Immunology / virology Product manager
Bristol Myers Squibb
Riyadh
09.2013 - 04.2019
- Accountable for the sales and marketing of Orencia in Saudi Arabia
- Builds & develops a diverse, high performing sales team
- Shapes the teams' development with appropriate growth opportunities
- Serves as role model in providing regular feedback and coaching to improve performance and delivery skills
- Creates enthusiasm and commitment
- Has the confidence of team members and provides 'take-charge' leadership during tough times
- Ensure all Sales Force metrics such as calls / day are being met to drive business objectives
- Develop Orencia annual brand planning to optimize sales, market shares and profit margin
- Develop and implement innovative and integrated marketing strategies and tactics, ensuring completion on a timely basis and within agreed budgets
- Ensure appropriate use of marketing rolled out messages and tactics within the area
- Keeps the sales team focused on customer needs and uses situational leadership in dealing with team
- Develops a systematic approach to monitor, measure and track the sales and marketing projects and business performance
- Determine training needs and deliver adequate product knowledge training in collaboration with medical
- Initiate, build and maintain strong relationships with key external medical KOL's and HCPs in order to create positive impact and change to attainment of business objectives and targets
- Develops strong relationships with local and regional internal stakeholders (cross functions), and integrates those diverse resources to enhance business performance
- Displays openness to change and a willingness to focus on the opportunities presented by change
- Good knowledge of the local economic, market and industry trends and uses appropriate information to maximize opportunities and minimize risk exposure
- Analyze and translate trends, threats and opportunities in the market place in terms of business implications.
Education
MBA - Marketing
Edinburgh (American University in Cairo)
Egypt 01.2020 - 06.2027
Advanced Marketing Management Diploma - Marketing
American University in Cairo
Egypt 02.2021 - 03.2022
Bachelor of Pharmaceutical Science - Pharmacy
Faculty of Pharmacy, Helwan University
Egypt 09.1995 - 06.2000
Skills
Strategic Portfolio management
Digital transformation
Integrated digital approachesInterpersonal skillsCorporate marketing experience
Staff Training
Market Positioning
Strategic planning
Market Analysis
Brand development
Corporate Communications
Current Portfolio
- CVS
- Pain management
- Immunology
- PPIs
- Anti-infective
Children
3
Reallocation
Willing to reallocate
Personal Information
- Date of Birth: 02/05/1978
- Marital Status: Married
Training
Strategic marketing workshop Marketing management workshop Team building & leadership workshop Negotiation selling skills How to deal with difficult customers
References
Available upon request
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Advanced Marketing Management Diploma - Marketing
American University in Cairo
02.2021 - 03.2022
MBA - Marketing
Edinburgh (American University in Cairo)
01.2020 - 06.2027
Regional Marketing Manager
Acino pharma
07.2019 - Current
Immunology / virology Product manager
Bristol Myers Squibb
09.2013 - 04.2019
Bachelor of Pharmaceutical Science - Pharmacy
Faculty of Pharmacy, Helwan University
09.1995 - 06.2000