Dynamic professional pathway with 22 years of enriched marketing and business development experience; mastering marketing fundamentals with diversified experience in developing and implementing integrated strategic & functional marketing plans. Demonstrating successful track record in commercializing and launching strategic products in diversified therapeutic areas. Work closely and efficiently with cross-functional team with extensive role in accounts' mapping, sales force training and guidance as well as KPIs' monitoring. Leading Digital transformation, pioneering in conducting multi-channel marketing approach (MCM) that boosts KOL networking and advocacy. Effectively contributed to sales force CRM development, coverage monitoring and proper call allocation.