HASSAN LEITHY
Senior Performance Marketer
Cairo
Summary
I spent my studying years striving to collect skills from various fields to develop a profile that can analyse and generate solutions for problems and challenges that I could face in my career path.
Overview
4
4
years of professional experience
Work History
Performance Marketing Specialist
Nawy Real Estate
12.2024 - Current
- SpendHandle ads optimizations across media platforms.
- Designed media strategies and creating briefs for performance marketing activities.
- Create and optimize lead generation campaigns across Meta, Google, Snapchat, and TikTok.
Performance Marketing Specialist
Oola Technologies
12.2023 - 11.2024
- Managed and optimized campaigns across platforms.
- Optimized lead generation to improve targeting, reduce CPL, and increase qualified conversions.
- Design visualization dashboards that analyses and monitors data from different sources.
- Partnered with product teams to plan and test event flows and marketing integrations.
- Worked with Looker Studio to analyze and visualize data for performance insights.
Founder
SHMA3A USA
11.2020 - Current
- Developed and executed paid campaigns across Instagram and Facebook.
- Manage Partnerships with different companies.
- Developed the website shma3a.com and implemented effective tracking to maximize conversions.
- Designed creative strategies to enhance brand visibility, drive engagement, and boost sales.
Education
BSc - Civil engineering, Construction Management
Cairo University
Skills
- Google Ads
- Meta
- Snapchat Ads
- Tiktok Ads
- Linked In
- Google Data Studio
- Google Analytics
- MS Excel
- Word
- Powerpoint
- Fluent English
Timeline
Performance Marketing Specialist
Nawy Real Estate
12.2024 - Current
Performance Marketing Specialist
Oola Technologies
12.2023 - 11.2024
Founder
SHMA3A USA
11.2020 - Current
BSc - Civil engineering, Construction Management
Cairo University
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