Summary
Overview
Work History
Education
Skills
Timeline
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HASSAN LEITHY

Senior Performance Marketer
Cairo

Summary

I spent my studying years striving to collect skills from various fields to develop a profile that can analyse and generate solutions for problems and challenges that I could face in my career path.

Overview

4
4
years of professional experience

Work History

Performance Marketing Specialist

Nawy Real Estate
12.2024 - Current
  • SpendHandle ads optimizations across media platforms.
  • Designed media strategies and creating briefs for performance marketing activities.
  • Create and optimize lead generation campaigns across Meta, Google, Snapchat, and TikTok.

Performance Marketing Specialist

Oola Technologies
12.2023 - 11.2024
  • Managed and optimized campaigns across platforms.
  • Optimized lead generation to improve targeting, reduce CPL, and increase qualified conversions.
  • Design visualization dashboards that analyses and monitors data from different sources.
  • Partnered with product teams to plan and test event flows and marketing integrations.
  • Worked with Looker Studio to analyze and visualize data for performance insights.

Founder

SHMA3A USA
11.2020 - Current
  • Developed and executed paid campaigns across Instagram and Facebook.
  • Manage Partnerships with different companies.
  • Developed the website shma3a.com and implemented effective tracking to maximize conversions.
  • Designed creative strategies to enhance brand visibility, drive engagement, and boost sales.

Education

BSc - Civil engineering, Construction Management

Cairo University

Skills

  • Google Ads

  • Meta

  • Snapchat Ads

  • Tiktok Ads

  • Linked In

  • Google Data Studio

  • Google Analytics

  • MS Excel

  • Word

  • Powerpoint

  • Fluent English

Timeline

Performance Marketing Specialist

Nawy Real Estate
12.2024 - Current

Performance Marketing Specialist

Oola Technologies
12.2023 - 11.2024

Founder

SHMA3A USA
11.2020 - Current

BSc - Civil engineering, Construction Management

Cairo University
HASSAN LEITHYSenior Performance Marketer