Summary
Overview
Work History
Education
Skills
Timeline
Generic
Hassan Shams

Hassan Shams

S. Regional Marketing Manager
Cairo

Summary

Experienced SENIOR DIGITAL MARKETING MANAGER
with more than 10 years in the market,
demonstrated a history of working in social media marketing
especially in the electrical and electronic manufacturing industry.
Design and oversee all aspects of the digital marketing department
and responsible for planning, developing, managing, and implementing
the overall digital marketing strategies, Plan and manage
social media platforms, Prepare accurate reports
on marketing campaigns.

Record of success in improving department efficiency by removing bottlenecks and facilitating communication between different teams. Tailors marketing strategies to address region-specific market conditions. Offering [12] years of progressive experience. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Proactive and achievement-oriented, bringing years of marketing and leadership experience with a special emphasis on helping clientele. Effectively increases social media reach and client digital profile to catapult the company forward with sustained growth. Articulate communicator, natural leader, and organized manager. Experienced with regional marketing strategies and campaign execution. Utilizes strategic planning and market analysis to drive brand growth and customer engagement. Track record of leading teams to success and managing multi-channel marketing efforts efficiently. Versatile Regional Marketing Manager adept at developing marketing plans, managing tactical planning, and overseeing marketing department operations. A forward-thinking and resourceful leader with solid accomplishments in the field. Pursuing a new professional challenge with a progressive company.

Overview

10
10
years of professional experience
2
2
Languages

Work History

S. Regional Marketing Manager-Europe Region

Elaraby Germany
Cairo, Cairo
09.2023 - Current
  • Implemented new marketing strategies for dealers based on rejection and consumer satisfaction data.
  • Created effective sales plans utilizing customer needs forecasts to increase market share.
  • Developed strategic and tactical marketing plans for the region.
  • Boosted customer satisfaction ratings, increased client retention, grew market share, and decreased lag time by implementing process improvements.
  • Promoted programs, products and services with multi-channel strategies.
  • Implemented new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.
  • Streamlined internal communication processes, improving information flow between departments.
  • Collaborated with clients to optimize software functions.
  • Reviewed and analyzed campaign results regularly, adjusting tactics as needed to achieve desired outcomes.
  • Utilized cross-functional teamwork to develop innovative solutions that addressed regional challenges.
  • Conducted regular competitor analysis, identifying potential threats and opportunities within the region.

S. Digital Marketing Manager

Elaraby Group
06.2019 - 09.2023
  • Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns. Develop and monitor campaign budgets. Plan and manage our social media platforms. Prepare accurate reports on our marketing campaign’s overall performance. Coordinate with advertising and media experts to improve marketing results. Identify the latest trends and technologies affecting our industry. Evaluate important metrics that affect our website traffic, service quotas, and target audience. Work with your team to brainstorm new and innovative growth strategies. Oversee and manage all contests, giveaways, and other digital projects.
  • Created and delivered campaigns in line with targeted marketing strategy, ensuring first-class quality standards across all platforms.
  • Managed third-party platforms to deliver wide-reaching digital marketing campaigns.
  • Demonstrated outstanding working knowledge of PPC, CRO, SEO, and SEM techniques for complete marketing coverage.
  • Collaborated with sales, legal, and customer success teams to identify and achieve cross-functional milestones.
  • Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing.
  • Increased website traffic by developing and implementing a comprehensive SEO strategy.
  • Boosted brand awareness through the creation of engaging social media campaigns.
  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
  • Established and maintained relationships with key stakeholders to successfully execute marketing initiatives.
  • Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
  • Monitored trends in the digital marketing landscape and adjusted strategies accordingly.
  • Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
  • Managed digital advertising budgets efficiently, maximizing ROI across all campaigns.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.

Social Media Manager

Elaraby Group
01.2015 - 05.2019
  • - Design and oversee all aspects of digital marketing department.
    - Develop and monitor the campaign budget.
    - Plan and manage social media platforms.
    - Prepare an accurate report on our marketing campaign’s overall performance
    - Identify the latest trends and technologies affecting our industry
    - Work with the team to brainstorm new and innovative growth strategies.
    - Resolve issues to maintain and strengthen customer trust.
  • Formulated and implemented detailed marketing strategies, engaging with online audiences to drive sales.
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
  • Increased brand awareness by developing and implementing effective social media strategies.

Education

Bachelor of Accounting - Accounting

Ain Shams University

Skills

Third-party platform relations

Timeline

S. Regional Marketing Manager-Europe Region

Elaraby Germany
09.2023 - Current

S. Digital Marketing Manager

Elaraby Group
06.2019 - 09.2023

Social Media Manager

Elaraby Group
01.2015 - 05.2019

Bachelor of Accounting - Accounting

Ain Shams University
Hassan Shams S. Regional Marketing Manager