Haya Bashar
Cairo
Summary
Results driven Digital Marketing with 7+ years of experience creating high-performing campaigns across real estate and different industries.
Proven ability to drive lead generation, optimize ad spend, and improve ROI through strategic social media, SEO, and Google Ads management.
Overview
13
13
years of professional experience
Work History
Senior Performance Marketing
Archplan Developments
06.2023 - Current
- Assist in developing and implementing marketing campaigns, including digital, print, events, and more
- Manage and optimize high-paid social media campaigns.
- Drive paid campaign over Google Ads & YouTube channel
- Analyze website traffic and data, track website performance, identify trends, and optimize website content.
- Assist in developing brand positioning, messaging, and executing the marketing strategy
Digital Marketing Manager
Saudi American Group
06.2022 - 05.2023
- Developing and executing marketing plans that align with the company's overall business objectives.
- Handle marketing paid campaign on all channels (Facebook Instagram, google ads etc...) and optimize performance with Outsourced Marketing
- Define and execute the marketing strategy & Set marketing budgets based on ROI potential.
- Analyze market trends, competitor activities, and customer insights.
- Develop brand positioning and messaging.
Digital Marketing Executive
Dubai International
01.2022 - 05.2022
- Drive high marketing paid campaigns using Facebook, Instagram, and generate lead campaigns through different platforms and ways. Identify target audiences and plan media campaigns.
- Optimize plans and budgets according to the best media mix
- Tracking Metrics (Impressions, Click rate, Click-through rate, Cost per click, Conversion rate, Cost per conversion, Quality score).
- Making weekly and monthly reports for campaigns.
Digital Marketing Executive
Homvisor - Buildana
01.2021
- Drive high marketing paid campaign on social media, especially lead generation, and generate lead campaigns through different platforms and ways.
- Identify target audiences and plan media campaigns.
- Optimize plans and budgets according to the best media mix
- Making weekly and monthly reports for campaigns.
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Providing competitive analysis and research.
Digital Marketing Executive
Saudi American Group
01.2020 - 04.2021
- Drive high marketing paid campaigns using social media channels, monitoring the effectiveness of marketing campaigns in lead generation.
- Developing visual and written content for social media platforms, Facebook, LinkedIn, and Instagram
- Finding and implementing ways to increase our website's rankings in search engines as a developer (SEO).
- Drive Google Ads campaign to generate more potential leads and traffic to our website.
Digital Marketing Specialist
Executives Experts New Cairo
01.2019 - 01.2020
- -Drive a Campaign on social media FB with the most attractive offer and special niche projects in the Market
- List down all the inquiries on all online resources (organic and paid), social media channels, websites, groups, etc...
- Provides assistance to the Sales Team on routine inquiries and information requests, and make changes and edits to agreements and makes presentations.
Marketing Administrator
The address investments
01.2018 - 01.2019
- -Drive a Campaign on social media FB with the most attractive offer and special niche projects in the Market
- List down all the inquiries on all online resources (organic and paid), social media channels, websites, groups, etc...
- Provides assistance to the Sales Team on routine inquiries and information requests, and make changes and edits to agreements and makes presentations.
Digital Marketing
Century Real Estate
07.2017 - 01.2018
- Follow up on new leads and referrals resulting from field activity.
- Resolve customers' complaints by investigating problems, developing solutions, preparing reports, making recommendations to management.
- Sending emails of potential clients to developers
- Coordinate & organize all sales internal staff meetings & events. & finalize all related issues in alignment with sales manager under the supervision of management.
- Add all available material to online marketing websites and make paid Facebook campaign (lead generation, msgs .....).
Marketing Specialist
360 Real Estate
01.2014 - 06.2016
- Specialist ability to drive record-high marketing campaign using Facebook and other social media and also ads on all online websites.
Marketing Specialist
Amaaer
01.2013 - 01.2014
- Create and deployed content ads to use it on all online resources and ads in websites and newspaper
Education
Bachelor of Science - Electrical and Electronic Engineering
Near East University
01.2018
Skills
- Content Creation & Branding
- Lead Generation & Conversion
- Marketing Analytics & ROI Reporting
- Photoshop & Graphic Design
- Google Ads & PPC Campaigns
- Email marketing campaigns
Timeline
Senior Performance Marketing
Archplan Developments
06.2023 - Current
Digital Marketing Manager
Saudi American Group
06.2022 - 05.2023
Digital Marketing Executive
Dubai International
01.2022 - 05.2022
Digital Marketing Executive
Homvisor - Buildana
01.2021
Digital Marketing Executive
Saudi American Group
01.2020 - 04.2021
Digital Marketing Specialist
Executives Experts New Cairo
01.2019 - 01.2020
Marketing Administrator
The address investments
01.2018 - 01.2019
Digital Marketing
Century Real Estate
07.2017 - 01.2018
Marketing Specialist
360 Real Estate
01.2014 - 06.2016
Marketing Specialist
Amaaer
01.2013 - 01.2014
Bachelor of Science - Electrical and Electronic Engineering
Near East University
Hobbies and Interests
Reading, Browsing Internet, Up to date to new features and information in Digital Marketing field, improving knowledge.
Remote working / digital marketing
- Worked remotely with marketing agencies and companies across diverse industries, Medical clinics, beauty brands, etc...
- Led digital marketing for Red Sea development projects and strategic brand visibility
- Performance-driven campaigns for real estate brokerages-delivering measurable growth, high-quality leads.
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