Haytham Roshdy

With over 18 years of unwavering dedication to the dynamic landscape of digital and alternative
finance, My career journey has taken me through the intersections of telecom, traditional banking,
and Fintech, providing me with a unique perspective on the evolution of financial services. Throughout
My professional life, I have been at the forefront of transformative initiatives, pioneering innovation in
the financial industry. My journey began in the telecom sector, where I witnessed the nascent stages
of digital finance. My experience here laid the foundation for understanding the importance of mobile
platforms in delivering accessible and inclusive financial solutions. Transitioning to the banking sector, I
had the privilege of working with renowned financial institutions, where I navigated the complexities of
traditional finance. This experience armed me with invaluable knowledge about risk management,
regulatory compliance, and the importance of customer-centric approaches. My true passion,
however, lies in Fintech, Fintech has been a dynamic playground for pioneering solutions that bridge
the gap between conventional finance and the digital age. From groundbreaking payment platforms
to cutting-edge lending solutions, I've driven innovation that empowers individuals and businesses. As
an Expert in the digital finance and payment products field, I am committed to pushing the
boundaries of what is possible in the world of digital and alternative finance. My mission is to create an
inclusive, efficient, and transparent financial ecosystem, leveraging the latest technologies, data
analytics, and partnerships to provide accessible and affordable financial services to all. My journey
has been marked by adaptability, resilience, and an unwavering commitment to making a positive
impact in the digital financial industry.
Experienced leader with strong background in guiding teams, managing complex projects, and
achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and
aligning efforts with organizational goals. Known for collaborative approach and commitment to
excellence.

• Certified Expert in Digital Finance - Frankfurt School of Finance & Management
• Leading Digital Money Markets - Digital Frontiers Institute
• Leading Digital Money Markets - The Fletcher School at Tufts University

-Put Orange Egypt on the right track of the Fintech road map by putting a solid strategy and path for orange to launch a new financial services beside thier wallet such as ( Companion Card , Prepaid Card , Salary Advance & Consumer Finance , also helped them to add new value added services to thier wallet

-Built Halan Pay company from scratch to be a 360 payment company that has a solid and difersified portfolio of product such as Wallet , Card , Salary Advance , Payroll services , Remmitances , and Merchant /Acquiring business with Soft and Hard POS

-Led Halan Pay to be a profitable company with more than EGP120M net margin thorugh multiple actions such as :

• Launched new digital products that significantly expanded the company’s market presence, targeting unbanked populations and micro-businesses.
• Spearheaded a strategic partnership with key merchants and financial institutions
• Successfully navigated complex regulatory challenges to launch innovative financial products in compliance with local regulations.
• Played a pivotal role in expanding payment services into new geographic markets
• Enhanced customer experience by integrating advanced payment features, leading to a 30% improvement in customer retention rates.
• Secured strategic partnerships with key payment processors, significantly lowering transaction costs for the business.
• Managed the successful launch of a new payments platform that reduced transaction cost by 60%
• Developed a comprehensive go-to-market strategy for digital financial services, resulting in a 70% growth in market share in specific products
• Introduced innovative payment solutions, improving the company’s competitive position and boosting revenue from digital payments by 15%.
• Led the optimization of internal processes that improved operational efficiency , cutting costs and enhancing service delivery.
• Desinged a new Revenue and fee structure resulted revenue growth with more than 145% ein the second year

- Led Alexbank's wallet to be the fastest and highest grwon wallet across mastercard platform in 2019

-Drove Alexbank's mobile payments business development strategy, increasing the bank's digital revenue by 25%

-Streamlined operational processes, resulting in a 60% improvement in customer transaction satisfaction

- Contributed to led Vodafone Cash in egypt to the the most dominant wallet in the market by :

• Orchestrated a marketing campaign that increased mobile money Registration and usuage
• Contributed to a successful mobile money new features launch
• Enhanced customer acquisition strategies that resulted in a 32% growth in Vodafone’s mobile money user base.
• Enhanced business reporting systems, improving decision-making processes and boosting efficiency