Summary
Overview
Work History
Education
Skills
Timeline
Haytham Abdelsalam

Haytham Abdelsalam

Commercial sector (Sales and Marketing)
New Cairo – Madinaty - Cairo

Summary

  • Successful in conceptualizing and implementing innovative commercial marketing and distribution strategies to drive market impact/expansion and business development. My Expertise is wide from negotiating contract terms to overseeing daily business operations, my strengths lie in my ability to lead commercial teams in propelling P&L performance and accelerating revenue growth. Dedicated to continuous process improvement in the rapidly evolving and changing markets. Extremely results-oriented and proactive in addressing and resolving problems. Qualified in demonstrating effective leadership in all aspects of the job. Excels at streamlining operations.

Overview

19
19
years of professional experience
1
1
Language

Work History

Chief Commercial officer

Gosoor, El Nasr, Ministry Of Public
08.2022 - Current
  • Business Sector, Egypt
  • Heading the Commercial sector by displaying the products of Egyptian manufactures on the (Gosoor) E-catalogue through cooperation with ministries and relevant authorities
  • The commercial sector is represented by 25 branch outside Egypt.

Group Business Development Manager

Siraj Lighting
05.2021 - 07.2022
  • Develop new business within the existing customer portfolio (B2B)
  • Plan and manage business for the given region in order to attain sales volume, product mix and profit objectives
  • Develop sales and marketing activities for the team and provide appropriate solutions for each customer
  • Responsible to Handel the Key Accounts which lead company target in terms of problem solving, maintain existing sales and finally generate new (B2B)
  • Prepare and review analyses for commercial tariffs & propositions using historical performance, data warehouse information, other products information, and correlate its impact to other existing tariffs or propositions
  • Assist in preparing weekly and monthly performance presentations to top management to support in the decision-making process
  • Assist in developing analyses for new market trends, strategic directions and technology potential synergies to understand its impact on company performance.

Country Sales Manager

ALSAFY Group
03.2020 - 04.2021
  • All Governates -Egypt
  • Building the organization from Sales preservative (B2b/online/retail/modern trade and distribution) to choosing the fast-moving turnaround models, setting the right pricing schemes and finally deciding on the showrooms
  • Leading Strategy, Business Acceleration and Organization Development with full P&L responsibility
  • Managing full Commercial Operation (Sales and Marketing) for decorative lighting business unit.

Retail & TKA’s Sales Manager

03.2017 - 07.2020
  • ASFOUR Crystal all Governates -Egypt
  • Building and sustaining new business relationships with key partners across multiple industries—including TKAs, Retail
  • Leading program launches and development; assessing needs, determining pricing, researching market trends and competition, and defining targeted direction and focus while continually evaluating programs to ensure progress and best practices
  • Recruiting, training, supervising and appraising staff
  • Managing and motivating a team to increase sales and ensure efficiency
  • Managing stock levels and making key decisions about stock control
  • Analyzing sales figures and forecasting future sales
  • Managing budgets and maintaining statistical and financial records
  • Prepare cost analysis, quotes and profit calculations
  • Dealing with customer queries and complaints
  • Maximizing profitability and setting/meeting sales targets
  • Preparing promotional materials and displays
  • Maintain the sales quota through inside sales at retail store on a daily basis
  • Supervise actions of the retail sales associates within his/her department
  • Maintain knowledge of new products and research, primarily computer systems
  • Endeavor to meet and exceed team member expectations by providing department and service teamwork 3 | Page
  • Haytham Abd Elsalam
  • Maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what competitors are doing
  • Demonstrate teamwork by assisting and cooperating with co-workers as need

Global Sales & Marketing Manager

ASFOUR Crystal
02.2014 - 07.2017
  • Gulf, north Africa, Spain and USA
  • Manage and implement the marketing strategy via looking for opportunities to grow a business, whether through partnerships or new initiatives, and works to take advantage of those opportunities
  • Propelling product improvements, corporate growth strategies, and successful marketing initiatives to stimulate revenue growth and outperform objectives with Crystal Asfour Vision 2020
  • Ensuring compliance with health and safety legislation
  • Be responsible for income budgets annual budgets, forecasts, and periodic report within agreement with the BU Director along to the CEO
  • Responsible for the regions forecasting, funnel development, sales tracking and management
  • Provide innovation and plans to initiate new commercial led ideas
  • Produce and present business case studies for new commercial projects with income/ expenditure streams attached
  • Handling the PR and Marketing activities to develop retail POS materials/ exhibitions /social media across Gulf and NA markets
  • Work with the retail Area Management team to create new commercial avenues within the existing shop portfolio network
  • Develop our relationship with key partnerships (franchise) that could produce and grow income lines
  • Create and deliver Distributor joint business plans, and Annual Operating plans
  • Manage the Distributor: relationship, sales force animation, sales forecasting, compliance to company processes and payment to ensure a smooth relationship
  • Resolves issues with contracts and commercial operations
  • Drive competitor and market research to ensure product at front of market and pricing strategies are appropriate
  • Investigate concession/ franchise possibilities within the retail market
  • Working alongside the Area Management team produce new community led

Senior Account Manager

Vodafone, Haytham Abd Elsalam
Cairo
04.2007 - 01.2014
  • Generating sales pipeline which will primarily consist of active accounts
  • Effectively grow and manage a customer funnel
  • Evaluating customer preferences, pricing, product terms and conditions to recommend appropriate products and services & ensure customer’s requirements are met
  • Coordinating with other departments to ensure the highest quality delivery of customer’s projects
  • Effective time and territory management
  • Accurately and on time forecasts: quarterly and monthly
  • Resolving any raised customer complaints regarding sales / services
  • Proactively finds innovative ways to build the customer’s business and grow accounts
  • Mastering and maintaining vast knowledge of customer’s business, competition, and latest industry news and trends
  • Increasing customer loyalty and to reduce customer churn through the introduction and sale of new and existing product and identification of additional voice/data connections
  • Maximizing sales & profits and revenue
  • 4

Senior Retail

Raya Holding
Cairo
03.2004 - 03.2007
  • Mainly work at the field of customer service and indoor sales
  • Managing sales team and store requirement
  • Customer serving in phone contact and indoor care
  • Report branch manager with the daily sales and other internal stuff
  • Follow-up customers' needs
  • GSM Product knowledge
  • Auditing
  • Bank deposit
  • Sales target achievement
  • 5 | Page
  • Haytham Abd Elsalam

Education

Master of Business Administration - Global Management, Marketing

ESLSCA Business School
Mar 2017
GPA: 3.69

Bachelor of Computer Science Engineering (BSc) - Digital Marketing

2003

Diploma - undefined

DM
2020
Total Quality Management

Professional Diploma - Logic

2014
GPA: 3.8

Skills

  • COMPUTER AND LANGUAGES
  • Software Skills:
  • Very Good knowledge of
  • SAP and Oracle
  • Excellent knowledge of Information Technology (IT), Windows, Linux and Internet
  • Advanced User of
  • MS Office (Excel, PowerPoint, Word, SharePoint, outlook and access) and PowerApps

Timeline

Chief Commercial officer - Gosoor, El Nasr, Ministry Of Public
08.2022 - Current
Group Business Development Manager - Siraj Lighting
05.2021 - 07.2022
Country Sales Manager - ALSAFY Group
03.2020 - 04.2021
Retail & TKA’s Sales Manager -
03.2017 - 07.2020
Global Sales & Marketing Manager - ASFOUR Crystal
02.2014 - 07.2017
Senior Account Manager - Vodafone, Haytham Abd Elsalam
04.2007 - 01.2014
Senior Retail - Raya Holding
03.2004 - 03.2007
ESLSCA Business School - Master of Business Administration, Global Management, Marketing
- Bachelor of Computer Science Engineering (BSc), Digital Marketing
DM - Diploma,
- Professional Diploma, Logic

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Haytham AbdelsalamCommercial sector (Sales and Marketing)