Hazem Diab
Dubai
Summary
Experienced Digital Marketing Executive with 4 years of expertise in planning, developing, managing, and executing comprehensive digital marketing strategies. Proficient in SEO, social media, email marketing, PPC, and marketing analytics tools, with advanced skills in leveraging generative AI for content creation and optimization. A resourceful and results-driven professional adept at achieving key performance indicators in digital marketing. Certified in Digital Marketing and currently pursuing data science studies to integrate data-driven approaches into marketing strategies.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketing Executive
Deriv
06.2024 - Current
- Increased Social Media Followers: Successfully grew the follower base for Deriv’s social media channels, achieving a 20% increase for the English account and a remarkable 300% growth for the Arabic account. This was accomplished through targeted content strategies tailored to each audience.
- Boosted Engagement Rates: Elevated engagement rates by 30% for Deriv English and 400% for Deriv Arabic by creating compelling, audience-centric content, leveraging platform-specific trends, and fostering community interactions.
- Enhanced Signup Rates: Increased user signups by 20% through impactful organic content. By integrating paid marketing efforts, such as boosting high-performing organic posts, the signup rate was further raised to 45%, demonstrating a strong synergy between organic and paid strategies.
- Executed Arabic PPC Campaigns: Conducted thorough keyword research for Arabic PPC campaigns, optimizing ad performance and ensuring the campaigns were effectively localized to resonate with the target audience.
E-Commerce Manager
Jewels by Galla
05.2023 - 07.2024
- Successfully launched the e-commerce website, operational since September 2023
- Attracted 20,000 unique users within the first three months through a comprehensive digital marketing strategy encompassing organic and paid search, as well as organic and paid social media
- Generated significant revenue within the initial three months, primarily serving the Egyptian market
- Achieved first-page ranking on search engines for multiple important keywords through effective SEO tactics, enhancing online visibility and market presence
Marketing Content Manager
Huawei
09.2021 - 05.2023
- Company Overview: HUAWEI MENA & South Africa
- Conceived and executed creative briefs, partnering with design agencies to engineer compelling key visuals and digital campaign landing pages
- Directed HUAWEI Music's social media presence, crafting content that amplified both organic and paid media interactions by 300% on average
- Optimized the email marketing channel, bolstering both click-through rates and subscriptions by 500%, thus elevating it to one of the top-performing channels
- Championed a high-impact advert for HUAWEI Music by formulating a creative brief, aligning with agency partners to generate an advertisement that garnered unprecedented views, comments, and likes on our social media platform, as well as record subscriptions for our music app (513 K views and 1300 comments)
- Leveraged comprehensive keyword research, LSI, NLP, strategic long-tail keyword targeting to create compelling content and blog posts that enhanced social media & SEO performance, significantly boosting online visibility
- Created immersive, interactive content for music artists, encompassing engaging Q&A sessions and captivating games
- HUAWEI MENA & South Africa
Junior Marketing Specialist
Fresh and More
02.2019 - 07.2019
- Company Overview: An agricultural enterprise specializing in the cultivation, nurturing, and global export of premium-quality berries
- Conducted market research to identify consumer trends in fruit consumption and health
- Improved production through automation and enhanced supplier connections for better inventory management
- Led a team in transplanting procedures, upholding best practices and efficiency
- Optimized fertigation strategies to enhance nutrient and water uptake, boosting plant health and yield
- Monitored plant health using sensor data on humidity, solar radiation, and evapo-transpiration rates
- Managed an AI-based climate control system to optimize growing conditions and productivity
- An agricultural enterprise specializing in the cultivation, nurturing, and global export of premium-quality berries
Education
Digital Marketing Professional - Digital Marketing
Digital Marketing Institute
11.2024
Professional Certified Marketer - Digital Marketing
American Marketing Association
11.2024
Master's degree - International Marketing
EADA Business School
01.2020
Bachelor's degree - Economics
The American University in Cairo
01.2018
Skills
- E-Commerce
- Content Marketing
- Google Analytics
- Social Media
- Digital Marketing Strategies
- Digital Marketing
- Search Engine Optimization (SEO)
- Pay Per Click (PPC)
- Email Marketing
- Website Optimization
- Marketing Strategy
- Analytical Skills
- Automation
- Data Science
- Python
Certification
- Professional Certified Marketer, American Marketing Association
- Certified Digital Marketing Professional, Digital Marketing Institute
Languages
English, Arabic
Native language
Timeline
Digital Marketing Executive
Deriv
06.2024 - Current
E-Commerce Manager
Jewels by Galla
05.2023 - 07.2024
Marketing Content Manager
Huawei
09.2021 - 05.2023
Junior Marketing Specialist
Fresh and More
02.2019 - 07.2019
Professional Certified Marketer - Digital Marketing
American Marketing Association
Master's degree - International Marketing
EADA Business School
Bachelor's degree - Economics
The American University in Cairo
Digital Marketing Professional - Digital Marketing
Digital Marketing Institute
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