Hi, I’m
Heba Alkady
Product Marketing Manager
Cairo
Summary
Skilled management professional experienced in both sales and marketing field through negotiating deals, increasing client bases, leading teams and managing sales cycle process. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance.
Overview
15
years of professional experience
2008
years of post-secondary education
Work History
UPE Pharmaceutical Co.
Product Marketing Manager
07.2024 - Current
Job overview
- Developed compelling sales materials, including presentations, brochures, and whitepapers for prospective clients.
- Retained clients to build brand awareness and generate leads while managing internal and external product marketing campaigns and programs.
- Drove marketing initiatives to increase product visibility and market performance.
- Optimized segment space automation growth by leading marketing strategy and content creation.
- Developed database of team members of weekly product update newsletter emails.
- Developed and implemented strategies to optimize product performance across all phases of product lifecycle, from launch to distribution.
UPE Pharmaceutical Co.
Regional Sales Manager
07.2023 - 07.2024
Job overview
- Developed and maintained positive relationships with clients in assigned sales territories.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Managed team of 5 Key account specialists and consistently achieved high sales targets.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
DBK Pharma
District Manager
05.2021 - 07.2023
Job overview
- Leading, managing and developing the overall performance of the business unit's products (Antiseptics) delivering sales profits in both Cairo and Giza Top hospitals.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Established pricing and delivery terms based on current market trends and costs.
- Represented the business unit in all tenders including UPA and private hospitals managing the whole process starting by paper preparation, to collecting data, technical show up, to price negotiation ending by following up results and assuring product distribution.
- Raised customer satisfaction, helping to build loyal relationships for improved profit growth.
- Managed 5 medical reps while leading startup of defined sales region, growing revenue to achieve KPIs.
- Managed key account matters including solving issues, updating on project milestones, attending meetings and managing other communications.
- Maintained outstanding relationships with customers, using exceptional customer service skills and attention to detail.
HPG
District Manager
01.2020 - 04.2021
Pharma International Co.
Key account manager
11.2016 - 03.2019
Abbott Pharma
Senior Medical Representative
06.2015 - 11.2016
Abbott Nutrition
Medical Representative
10.2010 - 02.2015
King Saud University
Clinical Pharmacist
01.2010 - 10.2010
Job overview
- Prepared and conducted interviews with relevant parties to obtain information required for research purposes.
- Maintained communication with patients and HCPs to insure acheving the research goals.
- The research studied The Vitamin D defeciency and Diabetes Mellitus.
- Consolidate and analyze lab results.
- Representing clinical data and sharing it with the head of research office.
Education
MIU
Bachelor of pharmaceutical science from pharmacy
University Overview
GPA: 3/4
Skills
Complex negotiations
Timeline
Product Marketing Manager
UPE Pharmaceutical Co.
07.2024 - Current
Regional Sales Manager
UPE Pharmaceutical Co.
07.2023 - 07.2024
District Manager
DBK Pharma
05.2021 - 07.2023
District Manager
HPG
01.2020 - 04.2021
Key account manager
Pharma International Co.
11.2016 - 03.2019
Senior Medical Representative
Abbott Pharma
06.2015 - 11.2016
Medical Representative
Abbott Nutrition
10.2010 - 02.2015
Clinical Pharmacist
King Saud University
01.2010 - 10.2010
MIU
Bachelor of pharmaceutical science from pharmacy
01.2008
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