Heba Atef Labeeb Morad
Associate Professor
Cairo
Summary
Over 20 years of experience as an Associate Professor specializing in mass media,digital media,research methodology.
Overview
25
25
years of professional experience
2020
2020
years of post-secondary education
2
2
Certifications
Work History
Associate Professor of Mass Media
National Center for Social & Criminological Research
05.2003 - Current
- Conducted research in the Department of Public Opinion Research and Measurements
- Delivered lectures at institutions such as the Egypt State Information Service, Ministry of Culture, and Police Academy, National Center for Social & Criminological Research
- Organized and participated in workshops, seminars, and conferences
- Participated in fieldwork and public opinion surveys
- Conducted content analysis for the Media Observatory (2012-2017)
Project Coordinator
09.2018 - 01.2021
- Collaborated with NCSCR, MSMEDA, and MEFF on evaluating the socioeconomic impact of small and medium-sized enterprises
Consultant
International Labour Organization (ILO)
01.2020 - 12.2020
- Assessed the role of mass media and communication in child labor reduction efforts, focusing on the cotton supply chain
- Participated in content analysis for the Media Observatory (2012-2017)
Team Member, Social Marketing Campaign Design
Addiction Treatment Abuse Fund
01.2007 - 11.2009
- Designed and implemented anti-drug campaigns
Assistant Editor and Content Analyst
European Union
01.2008 - 03.2009
- Contributed to content analysis studies for the Women's Complaints Office
- Edited and co-authored the office's newsletter
Content Analyst, Women's Issues
Arab Women Organization
01.2007 - 12.2007
- Participated in a study analyzing Islamic discourse toward women's issues
Documentary Program Producer
Egyptian Television
01.2000 - 09.2002
Education
Master of Arts - Mass Communication
Cairo University
Bachelor's degree - mass communication
Cairo University
Ph.D. - Philosophy of Mass Communication
Cairo University
Skills
Digital media management
Certification
Digital Media Diploma, American University in Cairo, 2020/2021
Publications
- 2024, Women and Drama Considering National Strategies, Human Rights Studies, Egypt State Information Service., Current Threats to Family in the Arab World, League of Arab States.
- 2023, Co-author: Microfinance in Egypt: Social and Economic Impact, National Center for Social & Criminological Research., Co-author: Dating and Marriage in the Virtual World, National Center for Social & Criminological Research., Co-author: Metaverse and Community Security: Economic, Communication, and Legal Dimensions, National Center for Social & Criminological Research., Co-author: Revenge Crimes in Upper Egypt: Intervention Mechanisms and Means of Confrontation, National Center for Social & Criminological Research.
- 2022, How Could Egyptian Young Adults Detect False Information About COVID-19 on Social Media Platforms?, In Societal Resilience and Response to Contagious Diseases and Pandemics, IGI Global.
- 2021, The Role of the Egyptian Media in Shaping Public Attitudes Toward Vaccination Against the Coronavirus: Talk Show Programs as a Model, Arab Journal of Media and Communication Research., Jihadist Organizations and Digital Media: Social Prospects, Egyptian Cabinet Information and Decision Support Center., Monitoring Media Coverage of Child Labor Issues in Egyptian Media, National Center for Social & Criminological Research.
- 2020, Co-author: Financial Inclusion in Egypt, National Center for Social & Criminological Research., Co-author: Local Governance in Egypt, National Center for Social & Criminological Research., Co-author: Elite Trends Toward the Coronavirus Crisis: A Content Analysis of Writers' Opinions in Egyptian Newspapers.
- 2019, Media Strategies for Facing Religious Extremism: Content Analysis of Al-Azhar and Dar Al-Iftaa Facebook Pages.
- 2009, Co-author: Elite Poll on Citizenship and Democratic Transition, National Center for Social & Criminological Research.
Personal Information
- Citizenship: Egyptian
- Date of Birth: 12/17/78
Timeline
Consultant
International Labour Organization (ILO)
01.2020 - 12.2020
Project Coordinator
09.2018 - 01.2021
Assistant Editor and Content Analyst
European Union
01.2008 - 03.2009
Team Member, Social Marketing Campaign Design
Addiction Treatment Abuse Fund
01.2007 - 11.2009
Content Analyst, Women's Issues
Arab Women Organization
01.2007 - 12.2007
Associate Professor of Mass Media
National Center for Social & Criminological Research
05.2003 - Current
Documentary Program Producer
Egyptian Television
01.2000 - 09.2002
Master of Arts - Mass Communication
Cairo University
Bachelor's degree - mass communication
Cairo University
Ph.D. - Philosophy of Mass Communication
Cairo University
Similar Profiles
Eman Sayed Abdel SadekEman Sayed Abdel Sadek
Senior Public Relations & Media Specialist at National Center For Social and Criminological ResearchSenior Public Relations & Media Specialist at National Center For Social and Criminological Research
Yuveishaa D/0 Chandra KumarYuveishaa D/0 Chandra Kumar
Full-time Research Assistant at Social Service Research Center, National University of SingaporeFull-time Research Assistant at Social Service Research Center, National University of Singapore
Xiaozheng KangXiaozheng Kang
Attending Thoracic Surgeon at National Cancer Center/National Clinical Research Center For Cancer/Cancer Hospital, Chinese AcademyAttending Thoracic Surgeon at National Cancer Center/National Clinical Research Center For Cancer/Cancer Hospital, Chinese Academy
Adam Amr MansourAdam Amr Mansour
Community Leader at INNOSPACE AcademyCommunity Leader at INNOSPACE Academy
Elsayed Mohamed TaherElsayed Mohamed Taher
Sales Manager, Financial Services & Electronic Pay at FawrySales Manager, Financial Services & Electronic Pay at Fawry