Summary
Overview
Work History
Education
Certification
Workshops and Training
Additional Information
Timeline
Generic

Heba Dessouki

E-commerce & Digital Marketing Professional
Maadi, Cairo

Summary

Analytical and data-driven e-commerce manager effectively scaling online customer acquisition and retention efforts and e-commerce capabilities to drive sales growth.

Overview

14
14
years of professional experience
5
5
Certifications
2
2
Languages

Work History

E-Commerce Manager

Promgirl.com
02.2024 - Current
  • Managing all online activities related to traffic acquisition, sales, conversion, and reporting.
  • Managing the daily operations and activities of the company's e-commerce platform (Shopify) to ensure smooth and accurate operations and updates to the platform and the website content.
  • Reporting and analyzing the sales data from Shopify to gain actionable insights about the status of the business and make recommendations and decisions to drive business growth.

Digital Marketing Manager

Frillu Online Fashion (www.frillu.com)
09.2021 - 09.2024
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Managed social media accounts to generate interest for existing and upcoming product releases.
  • Boosted online sales by implementing targeted marketing campaigns and optimizing website content.
  • Incorporated e-commerce objectives in social media platform management.
  • Managed all online activities related to traffic acquisition, sales, conversion, and reporting.
  • Managed the daily operations and activities of the company's e-commerce platform (Shopify) to ensure smooth and accurate operations and updates to the platform and the website content.
  • Reporting and analyzing the sales data from Shopify to gain actionable insights about the status of the business and make recommendations and decisions to drive business growth.
  • Developed successful promotional strategies to drive increased traffic and revenue during peak shopping seasons.
  • Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
  • Collaborated with cross-functional teams to develop integrated marketing activities that effectively promoted our products.

Independant Social Media Account Manager

Multiple Accounts
01.2016 - 08.2021
  • Clients include: Zamalek Cinema, Waqfeyat El Maadi Community Foundation NGO, Frillu Online Fashion Store, Kiliim Egypt, Q-Productions Agency, and Blue-Med Holding.
  • Managed multiple client accounts, ensuring consistent and timely content creation and posting.
  • Managed all social media and web activities for each account including creating, executing and publishing relevant engaging content.
  • Developed the monthly growth plan for the account to improve its relevant online & offline key performance metrics.
  • Identified target audience segments and tailored messaging accordingly for optimal reach and engagement.
  • Developed monthly reports detailing account performance, key metrics, and areas for improvement.
  • Managed sponsored posts and paid advertising campaigns on Facebook and Instagram for increased exposure.
  • Assisted clients in developing marketing material to convey product concepts to diverse customer groups.
  • Managed and organized all online and offline operations for the business with existing customers and developed strategies to acquire new customers.
  • Developed a growth plan for the client's business to improve its key performance metrics (e.g. total revenue, engagement and social media followers)
  • Provided ongoing communication to clients regarding market conditions and opportunities for business growth and identified exhibitions or events best suited for clients to market their products/services.

Sales Analyst

Mondelez International
04.2015 - 12.2015
  • Handled the commercial and financial relationship with the Mondelez main distributor in Egypt including Route-to-Market, distributor cost-optimization and structure-optimization projects.


  • Supported all aspects of monitoring, reporting, and forecasting of sales with the trade finance and cross-functional teams.


  • Periodically analyzed and reported trends and changes to forecasts on key management reports, mainly P&L account.


  • Provided a full spectrum of financial control and analytical support with regards to trade investments, budgets, and sales overheads.

Financial Planning & Budget Controlling Analyst

Procter & Gamble (P&G)
12.2012 - 03.2015
  • Reported the monthly financial status for different brands through preparation and analysis of different plans, forecasts, price structures, and reports.


  • Periodically analyzed, reported, and explained trends, numbers, and changes to budget, forecasts and prior year on key management reports, mainly P&L account.


  • Maintained the integrity of SAP management reporting through ensuring that the latest forecasts & budgets are uploaded correctly and that monthly reporting is fully reflected in the system.

Operations/Medical Service Advisor

Bupa International - Egypt Medical Insurance
05.2012 - 11.2012
  • Handled different member and corporate group accounts (including claims reimbursements and membership renewals).


  • Dealt with member's and broker's inquiries by evaluating the situation and applying business criteria and detailed knowledge of Bupa International policies to make appropriate decisions

Medical Sales Representative

AstraZeneca Pharmaceuticals
01.2011 - 04.2012
  • Worked as the key link between the company and healthcare professionals in a specified geographical location.


  • Achieved set sales targets for two different health products.


  • Developed strategies for increasing opportunities to meet professionals in the medical & healthcare sector to improve the business.


  • Provided a monthly analysis of sales and market share versus competition and ensured sales forecast accuracy month on month.

Education

Bachelor of Science - Pharmacy

Pharmacy - German University In Cairo (GUC)
Cairo, Egypt
04.2001 -

High School Diploma -

American International School In Egypt
Cairo, Egypt
04.2001 -

High School Diploma -

American School of Kuwait
Kuwait
04.2001 -

Certification

Content Strategy & Digital Marketing (Egypt FWD)

Workshops and Training

-Marketing & Brand Management Workshop - Career Advancers - (Feb 2017) 

-Business Development Workshop - Career Advancers - (February 2017) 

-HR Fundamentals - Career Advancers - (December 2016) 

Additional Information

-Nationality: Egyptian

-Date of Birth: April 4th, 1987

-Gender: Female

Timeline

E-Commerce Manager

Promgirl.com
02.2024 - Current

Digital Marketing Manager

Frillu Online Fashion (www.frillu.com)
09.2021 - 09.2024

Content Strategy & Digital Marketing (Egypt FWD)

09-2021

Fundamentals of Social Media Advertising (Coursera)

07-2021

Digital Marketing Certificate (Coursera)

04-2020

Independant Social Media Account Manager

Multiple Accounts
01.2016 - 08.2021

Sales Analyst

Mondelez International
04.2015 - 12.2015

Foundation Course in Marketing - (American University in Cairo)

01-2013

Financial Planning & Budget Controlling Analyst

Procter & Gamble (P&G)
12.2012 - 03.2015

Operations/Medical Service Advisor

Bupa International - Egypt Medical Insurance
05.2012 - 11.2012

Achievement Certificate in Sales & Marketing-(American University in Cairo)

04-2012

Medical Sales Representative

AstraZeneca Pharmaceuticals
01.2011 - 04.2012

Bachelor of Science - Pharmacy

Pharmacy - German University In Cairo (GUC)
04.2001 -

High School Diploma -

American International School In Egypt
04.2001 -

High School Diploma -

American School of Kuwait
04.2001 -

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Heba DessoukiE-commerce & Digital Marketing Professional