Heba El Kady
-Dokki
Summary
Marketing professional with over 15 years of brand management accumulated experience accompanied by a multitude of skills & diversified experience in different fields being exposed to handle many brands throughout my career journey dealing with all aspects of branding and campaign management ATL/BTL. Brands & Accounts Handled Professional Skills Brand Management Marketing Finance Campaign Development Digital Marketing Marketing Analytical Sales Analysis & Forecasting Gathering and turning insights actionable Budgeting Pricing Strategy Development Heba Abd El Aziz El Kady Seeking a dynamic & challenging career offers long-term career development; where my background/skills can be utilized with opportunities to enrich my knowledge and skills while contributing my best to the organization to make a difference. Many thanks for your kind attention Arabic Mother tongue
Overview
23
23
years of professional experience
Work History
Marketing Manager
Mansour Development
01.2022 - Current
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Used data analytics to track lead generation campaigns and improve quality.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Coordinated with design and media teams to develop high-quality creative assets.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Created and managed social media campaigns to increase brand engagement.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Marketing Manager
Amer Group
01.2019 - 12.2021
- Develop and implement an integrated marketing strategy that build brand awareness and increase sales leads as per the inventory
- Set and administer an annual marketing budget
- Execute annual marketing plan
- Manage social media plans, spending, content with digital agency
- Determine the optimal product characteristics that will appeal to the target markets
- Manage and process financial for the brand
- Evaluating campaign performance and assess against goals for ROI and KPIs
- Developing and tracking the marketing budget
- Analyze competitor’s communications activities and market trends
- Liaison with supplier and agencies to ensure marketing activities are executed on time
- Supervising and mentoring members of the marketing team to make sure every project is meeting its objective, sales target and generating leads
- Key Achievements:
- Porto Assuit full-fledged campaign resulted in increasing sales leads by 60%
- Golf Porto Cairo rebranding and relaunching resulted in increasing sales by 40%
- Launching 10 years’ payment plan campaign on social media platforms
- Summer North coast activation
Brand Marketing Manager
Misr El Kheir Foundation
11.2017 - 01.2019
- Set the brand strategy based on the research findings in alignment with the marketing manager
- Developing and tracking the marketing budget
- Analyze competitors’ communications activities and market trends
- Determining the KPIs needed to measure the success of the ATL & BTL activities of the brand
- Manage Media, ATL and BTL agencies and ensure the alignment with the brand strategy
- Track and monitor donation trends on daily basis during running campaigns taking corrective actions
- Leading the brand management team
- Key Achievements:
- Completely handled 2018 Gharmen campaign
- Developed Health Scope brand architecture & launching campaign
Category Manager
Sima Food Industries
10.2016 - 11.2017
- Analyses & summarizes sales and research reports and come out with conclusions
- Preparing the monthly production plan with the sales manager
- Forecasting of sales and volume for the brand
- Setting & managing the budget
- Analyses the profitability of each SKU by channel and makes profit enhancing proposals
- Analyze competitor’s activity and pricing strategy for wholesale & retail
- Key Achievements:
- Flat data structuring for the last 5 years analyzing sales, SKU’s performance determining the opportunity for growth along with action plan
- Launching Sima Boom bonbon
Marketing Consultant
Mia Import
09.2016 - 02.2017
- Setting pricing strategy and determine optimal pricing for each product (Tomato Paste- Pasta Pickles – Jam – biscuit – frozen food)
- Carrying out market research activity in Kenya & Tanzania
- Handling the exhibitions branding needs
- Key Achievements:
- Completely handled FOODAGRO AFRICA - KENYA 2016 Exhibition
- Preparing interactive price sheet to be updated according to the insights gathered during the exhibition calculating the profit margin and suggested price for every SKU
Brand Manager
Holw El Sham for Food Industries
05.2015 - 09.2016
- Participate in developing 2016 marketing plan
- Developing market analysis and trader/consumer insight gathering
- Responsible for briefing the advertising agencies on all projects including designs, packaging,
- Storyboards, PPMs and shooting
- Conducted market visits to evaluate current activities vs
- Competition
- Key Achievements:
- Completely handled Hess exhibition 2015
- Launched powder product category new packing design
- Relaunching Halawet el moled 2015 including product development, pricing, logistics, sales forecasting resulting in the following: o Sales increased by 45% adopting market development expansion strategy o Increased brand awareness through 360 campaign o New Packaging concept obtained 3 awards
Account Director
Premium Marketing Solutions
08.2013 - 05.2015
- Developing marketing and advertising campaigns that meet client’s briefs and budget
- Managing various accounts in different markets
- Presenting marketing and advertising campaigns
- Conducting weekly status reports
- Follow up with design & production department to ensure it meets client strategy and expectations
- Key Achievements:
- Handled Suez Canal Bank 35 years’ campaign in Partnership with Egyptian Economy
- Handled
- Danone Nutricia account including events, press ads, collateral material, pharmacies signage branding (60 Pharmacy manufactured & installed during 3 Months)
Account Manager
04.2009 - 11.2012
- Managing the clients complete advertising campaigns including, collateral marketing, material, event management, exhibition, booth designs, photography & outdoor signage
- Responsible for liaising between the client and other agency staff to coordinate the advertising campaigns
- Presenting creative work to clients for approval or modification
- Ensured that the creative and art team have been properly briefed about client's requirements and needs
- Effectively Manage the account executive team
- Managed account's financial documents
- Key Achievements:
- Handled CEMEX account and created Mr
- Wester character for Sustainability Internal
- Communications Campaign
- Zaid dunes launching Campaign (identity development – collateral material - outdoor/ press
- Campaign – sales kit- events)
Senior Account Executive
Frame Advertising
01.2007 - 03.2009
- Responsible for managing relationships with the client
- Determining the clients' advertising & communication goals
- Ensuring that the client's campaigns and strategies are conducted according to the clients' need
- Briefing clients need to the art and production departments
- Prepare and deliver presentations to new and existing clients
- Prepare a regular status report on each account
- Media planning and Media buying
- Key Achievements:
- Completely handled CCE call center account developing the collateral material content, conceptual design, sales kit
- Handled interbuild 2007 campaign
- Handled flora account diaper category
Marketing Executive
Gitc Soft System
02.2005 - 01.2007
- Research and identifying clients and competition
- Promoting company product and service
- Handling all related marketing and promotional materials
- Preparing proposals & product presentations
- Organizing and attending events
- Arranging necessary aids for attending presentations
Media Monitoring Specialist
Tarek Nour Communication
10.2002 - 01.2005
- Prepare Egyptian TV programs grids including strength on special programs
- Provide regular updates (series, Matches schedule, Arabic movies)
- Provide new Ads
- Alert on daily basis attaching a copy of the Ads to be sent to the client & daily monitoring reports
Education
B.com Accounting - undefined
Horryia language school
Professional Diploma - Marketing
American University
Media Planning Course E - undefined
E-marketing - undefined
SEO secret diploma - undefined
Cairo Ad School
Microsoft Office User Specialist (MOUS) Asen Gyczew Management Consultants & Business Analysts - undefined
Raya Academy
Skills
Strategic planning
undefinedAdditional Information
- IDC Speed Reading & Mind Mapping
Timeline
Marketing Manager
Mansour Development
01.2022 - Current
Marketing Manager
Amer Group
01.2019 - 12.2021
Brand Marketing Manager
Misr El Kheir Foundation
11.2017 - 01.2019
Category Manager
Sima Food Industries
10.2016 - 11.2017
Marketing Consultant
Mia Import
09.2016 - 02.2017
Brand Manager
Holw El Sham for Food Industries
05.2015 - 09.2016
Account Director
Premium Marketing Solutions
08.2013 - 05.2015
Account Manager
04.2009 - 11.2012
Senior Account Executive
Frame Advertising
01.2007 - 03.2009
Marketing Executive
Gitc Soft System
02.2005 - 01.2007
Media Monitoring Specialist
Tarek Nour Communication
10.2002 - 01.2005
B.com Accounting - undefined
Horryia language school
Professional Diploma - Marketing
American University
Media Planning Course E - undefined
E-marketing - undefined
SEO secret diploma - undefined
Cairo Ad School
Microsoft Office User Specialist (MOUS) Asen Gyczew Management Consultants & Business Analysts - undefined
Raya Academy
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