Heba El Sherif
Group Pricing Manager
Alexandria
Summary
Dynamic Group Pricing Manager with over 20 years of experience in leading pricing strategies and operations for Caterpillar and Material Handling Equipment across multiple countries. Expertise in managing sales activities, implementing regional pricing strategies, and creating comprehensive price lists to drive cost control and margin management. Skilled in analyzing inventory aging, stock value projection, and improving pricing governance and performance. Proven track record of collaborating with sales teams, evaluating market trends, and providing technical support to optimize equipment configurations and inform pricing strategies. Adept at managing supplier payment processes and overseeing team workload to meet department KPIs.
Overview
23
23
years of professional experience
19
19
years of post-secondary education
1
1
Certification
Work History
Group Pricing Manager
Unatrading FZE
4 2016 - Current
- Lead pricing team for Caterpillar, SEM, and Material Handling Equipment (MCFE, JLG, CHL Brands) in Africa, Middle East, and Russia
- Manage the sales operation activities including quotations, technical support and ordering (sourcing and procurement) activities
- Implement regional pricing and margin management strategies across the group in EAME and Russia with the aim of maximizing the return on the business
- Create comprehensive price lists for CAT, SEM, MH, CHL, JLG Equipment, including all cost items, discounts strategies related to each Business unit, for the purpose of driving continuous cost control and margin management in the light of the company’s policy and forecast
- Develop pricing dashboard to monitor gross profit margin, identify cost trends, and assess their financial impact
- Utilize these insights to proactively adjust pricing strategies and boost overall profitability
- Forecast stock value, Monitor inventory aging and implement strategies to maintain desired inventory level
- Implement and control the processes and procedures for pricing across the territories to improve pricing governance and performance
- Implemented Salesforce ticketing system to support Pricing activity, eliminate processes’ wastes and improve communication and response time
- Involved in ERP project for sales operation activities to streamline processes
- Developed a Storage Cloud based platform, to monitor all team documentation and activities.
Group Pricing and Ordering Supervisor
Unatrading FZE
03.2009 - 03.2016
- Lead the pricing and quotation supply for Caterpillar Equipment and Material Handling Trucks
- Offer comprehensive solutions to customers, addressing price and availability concerns
- Manage the ordering process with suppliers and logistics to meet customer demand
- Coordinate with finance to oversee supplier payment processes
- Supervise Team workload and assess performance based on department KPIs.
Pricing Analyst and Technical Support Engineer
Unatrading FZE
01.2002 - 02.2009
- Collaborate with sales team to identify optimal equipment configurations for customer requirements
- Provide technical support to customers during equipment selection and procurement process
- Calculate prices of deals / tenders based on price lists criteria, pricing policies and discount level applicable
- Communicate and negotiate with the suppliers for special price discounts to conclude the deal at a profitable level
- Prepare and update price list for the product line of Caterpillar construction equipment
- Perform operational function related to sales operation: prepare orders to the suppliers, Manage shipment to final destination, Communicate with the finance 'Projected Gross Profit report', Prepare Washout report to Caterpillar.
Education
Master of Business Administration (MBA) -
Arab Academy For Science, Technology & Maritime – Egypt
01.2021 - 04.2023
Bachelor of Science: Electrical And Communication Engineering - undefined
Alexandria University - Faculty of Engineering-Communication Dept. – Egypt
01.1996 - 04.2001
Elementary to Secondary Education - undefined
College De La Mere De Dieu – Egypt
01.1984 - 04.1995
Skills
Accuracy
Certification
SIX SIGMA-Green Belt, Caterpillar Academy-Geneva, 2017
Personal Information
Nationality: Egyptian
Training
Situational Leadership II, The Ken Blanchard companies, 2023
Languages
Arabic
Native language
English
Advanced
C1
French
Advanced
C1
Timeline
Master of Business Administration (MBA) -
Arab Academy For Science, Technology & Maritime – Egypt
01.2021 - 04.2023
Group Pricing and Ordering Supervisor
Unatrading FZE
03.2009 - 03.2016
Pricing Analyst and Technical Support Engineer
Unatrading FZE
01.2002 - 02.2009
Bachelor of Science: Electrical And Communication Engineering - undefined
Alexandria University - Faculty of Engineering-Communication Dept. – Egypt
01.1996 - 04.2001
Elementary to Secondary Education - undefined
College De La Mere De Dieu – Egypt
01.1984 - 04.1995
Group Pricing Manager
Unatrading FZE
4 2016 - Current
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