Heba Srour

Accomplished Associate Professor of Finance with over 20 years of experience in academic leadership, financial management, and curriculum development at leading universities in Egypt. Expertise includes financial analysis, institutional and market management, and feasibility studies for economic projects, supported by a strong record of international research contributions, including publications in prestigious conferences such as the University of Oxford (ROGE) series. Proven ability to lead academic teams, supervise teaching assistants, and manage departmental operations while delivering high-quality learning experiences through advanced e-learning systems like LMS, Moodle, Zoom, and Microsoft Teams. Committed to enhancing educational outcomes by bridging the gap between theory and practice and fostering sustainable academic development.

• Providing academic mentoring and guidance for master’s degree students in finance-related research topics. Future University in Egypt (FUE) – Faculty of Commerce and Business Administration, El-Yamama Academy – Faculty of Commerce and Business Administration, Egyptian Chinese University (ECU) – Faculty of Political Science, Economics and Business Administration.
• Leading academic teams of Teaching Assistants, assigning tasks, monitoring performance, and ensuring effective delivery of course content.
• Supporting students in research design, data analysis, and preparation of conference papers and academic reports.
• Supervising applied financial projects and case-based academic assignments across undergraduate and postgraduate programs.
• Participating in the discussion and evaluation of numerous Master’s and PhD theses (academic and professional) at: Suez Canal University – Ismailia, Mansoura University, Police Academy, Tanta University – Faculty of Commerce, Ain Shams University – Faculty of Commerce.

• Strong ability to work efficiently under pressure and manage multiple academic tasks simultaneously.
• Effective leadership and collaboration with academic and administrative teams.
• Excellent communication skills with senior university leadership and faculty members.
• Supervising and managing Teaching Assistants, including task allocation, performance monitoring, and academic guidance.
• Preparing and updating academic course materials for undergraduate and postgraduate programs.
• Proficiency in using Learning Management Systems (LMS) and Moodle for uploading course content, assignments, and assessments.
• Skilled in creating, managing, and grading online quizzes, assignments, and examinations.
• Conducting online and hybrid lectures, workshops, and seminars.
• Highly proficient in using Zoom and other virtual learning platforms for academic delivery and meetings.
• Strong experience in organizing academic events, conferences, and community service activities.
• High competency in academic quality assurance, accreditation requirements, and documentation.
• Ability to guide students in research, data analysis, and preparing academic reports.

• Introduction to portfolio management- Sep. 2004 – Center for adult and continuing education - AUC
• Stock market and brokerage operation -Sep. 2004 – Center for adult and continuing education - AUC
• IMA train the trainer - Aug. 2016
• Quality Standards in Teaching. (2019)
• Conference Organization. (2019
• Using Technology in Education. (2019)
• Time Management. (2019
• Financial aspects of university jobs, (March 2022)
• Linguistic and methodological errors common in scientific research, (April 2022)
• Modern assessment methods, (April 2022)
• Analytical Statistics, (April 2022)
• Program for members of the Occupational Safety, Health and Work Environment Committee, from the National Institute for occupational safety and health (December 2021)

From 2019 to the present, I have published more than 17 research papers in well-recognized national and international journals with strong academic reputation. The list below represents only a selected sample of my recent publications and does not reflect the full scope of my scholarly output.

• Mohamed Shawky Eissa, Ola, & Mohamed Srour, Heba. (2025). The Effect of Artificial Intelligence on Financial Performance in The Egyptian Banking Sector. المجلة العلمية للدراسات التجارية والبيئية, 16(2), 3581-3617. doi: 10.21608/jces.2025.436191
• H. Srour and M. Srour, “The Relationship between Cash Ratio and Firm Profitability Applied Study on Egyptian Stock Market”, ijmst, vol. 10, no. 3, pp. 2134-2145, Sep. 2023.
• Said, Y., Eissa, O. M. S., & Srour, H. M. (2024). The Effect of Managerial Ability on Firm Investment Decisions: Evidence from Egyptian Stock Market. European Journal of Sustainable Development, 13(2), 350. https://doi.org/10.14207/ejsd.2024.v13n2p350
• Sayed Mostafa Abd – El Hameed El Misery, Mostafa, & Mohamed Srour, Heba. (2024). The Influence of International Trade Movement on Egyptian Stock index Fluctuation. المجلة العلمية للدراسات التجارية والبيئية, 15(3), 277-314. doi: 10.21608/jces.2024.390256
• Said, Yasmeen, Khayal, Zeinab Amin Elsayed, & Srour, Heba Mohamed. (2024). The Moderating Role of ESG Disclosure on the Relationship between Herding Behaviour and Market Capitalization in the Egyptian Stock Market. التجارة والتنمية, 44(3), 89-113. doi: 10.21608/caf.2024.379105
• Ibrahim Srour, Mohamed, & Mohamed Srour, Heba. (2024). The moderating impact of information asymmetry on the association between conservatism and cash holding. المجلة العلمية للدراسات التجارية والبيئية, 15(2), 2748-2772. doi: 10.21608/jces.2024.372394
• Mohmed Srour, Heba. (2024). The Effect of Egyptian Investor Perceptions on a Firm's Worth. المجلة العلمية للدراسات التجارية والبيئية, 15(3), 155-181. doi: 10.21608/jces.2024.390247
• Srour, H. M. (2023). Digital currencies as an alternative investment. The Business and Management Review, 14(2), ROGE-2023 Conference Proceedings, 7–9 August 2023. Centre for Business & Economic Research.

1. 12th International Conference on the Restructuring of the Global Economy (ROGE 2023) University of Oxford, United Kingdom – August 2023. Presented a peer-reviewed research paper included in the official conference proceedings.

2. 11th International Conference on the Restructuring of the Global Economy (ROGE 2022) University of Oxford, United Kingdom – August 2022. Participated with a published research paper in the conference proceedings.

3. Tanta University International Conference – 2023 Faculty of Commerce – Tanta University, Egypt. Attended and contributed to the academic activities and sessions of the conference.

4. Tanta University International Conference – 2022 Faculty of Commerce – Tanta University, Egypt. Participated in conference sessions and academic discussions.

5. Fayrouz Pharaonic University Conference – Alexandria (July 2023) Alexandria, Egypt. Presented a research paper published in the conference proceedings.