Heba T-ullah Soliman
Cairo
Summary
Results-driven Senior Performance Marketing Specialist with nearly 4 years of experience in developing and executing data-driven marketing strategies to enhance brand visibility and drive conversions. Skilled in leveraging analytics and digital marketing tools to optimize campaigns and achieve business objectives. Demonstrated success in managing multi-channel marketing initiatives and maximizing ROI.
Overview
3
3
years of professional experience
Work History
Senior Performance Marketing Specialist
Nawy
01.2024 - Current
- Managing two different accounts on Facebook for different entities for Nawy
- Daily optimization for the two Facebook accounts
- Optimize digital campaigns across Google Ads, Facebook, TikTok & Snapchat to increase quality of leads and decrease the cost per acquisition (CPA)
- Managed a whole project by myself on all platforms (Real Estate Expo in KSA)
- Creating New Audiences to test on Meta (in Egypt & GCC) and track its leads' quality
- Lead performance marketing campaigns for Nawy Shares, focusing on user acquisition and growth
- Develop and execute data-driven strategies to optimize ROI across paid digital channels
- Analyze performance metrics and adjust strategies to maximize campaign effectiveness
Performance Marketing Specialist
Nawy
02.2022 - 01.2024
- Managing one account on Facebook for Nawy & part of a google account
- Daily optimization on Facebook ads manager to maintain high quantity & quality leads
- Collaborate with Data Analysis team to work on different dashboards
- Weekly optimizing the current audiences to use the best out of them
- Using our CRM to track leads' quality on all platforms
Education
Bachelor's - Mass Media & Communication (IMC)
The British University in Egypt
Cairo, Egypt06-2021
Skills
- Adobe Premiere Pro proficiency
- A/B testing expertise
- Budget management
- Data-driven problem analysis
- Innovative thinking
- Effective time management
- Attention to detail
- Effective verbal communication
Languages
Arabic
Bilingual or Proficient (C2)
English
Advanced (C1)
Timeline
Senior Performance Marketing Specialist
Nawy
01.2024 - Current
Performance Marketing Specialist
Nawy
02.2022 - 01.2024
Bachelor's - Mass Media & Communication (IMC)
The British University in Egypt
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