Heba Mostafa Habib
Marketing Manager
Summary
- Over 9 years of experience in digital marketing, offline marketing, events management , and business development .
- Expertise in SEO strategy , including keyword research , on-page optimization , and improving search engine rankings to drive organic traffic.
- Skilled in digital strategy , social media marketing , paid campaigns , email marketing , and content creation .
- Proven track record in ROI optimization , performance analysis , A/B testing , and lead generation .
- Strong background in team leadership , budget management , and managing multi-brand campaigns .
- Extensive experience in events planning , managing high-profile campaigns, and enhancing brand visibility through offline initiatives.
- Proficient in website optimization , SEO tools , analytics platforms , and leveraging AI technologies for innovative marketing solutions
Overview
11
11
years of professional experience
2016
2016
years of post-secondary education
Work History
Marketing Manager
Loc Camp
03.2023 - Current
- Developed and implemented digital marketing strategies for Loc Camp and their brands including ITSP Group (software house).
- Led multi-channel campaigns across SEO , PPC (Google Ads) , social media marketing , content marketing , and email marketing , driving increased traffic , leads , and engagement .
- Optimized paid ad campaigns for better ROI and improved conversion rates using A/B testing and CRO strategies.
- Directed website development and optimization for conversion-focused results.
- Spearheaded the launch of ITSP Group's digital product suite , positioning the company as a leader in digital transformation .
- Utilized AI-driven marketing tools and market research to implement innovative strategies.
- Managed comprehensive marketing budgets, providing ROI analysis to optimize resource allocation.
- Represented Loc Camp at the Riyadh Translation Forum 2023 , a key achievement in marketing.
Marketing and Communications Project Manager
Muse
07.2022 - 03.2023
- Served as the primary liaison for Qatari clients, cultivating strong relationships, understanding their business goals , and aligning project plans with marketing strategies.
- Developed and executed marketing strategies , ensuring alignment with client objectives and effective brand messaging across all platforms.
- Managed project execution , overseeing task completion to meet project timelines , scope , and marketing deliverables.
- Led project closure activities , including final documentation , reporting , and archiving , ensuring all marketing materials were stored for future use.
- Conducted post-project evaluations , analyzing marketing effectiveness , gathering lessons learned , and identifying areas to optimize future campaigns .
Marketing Project Manager
Digital Mind
06.2021 - 06.2022
- Managed events for Skydive Pharaohs, including the Youth Forum Skydiving event , ensuring successful execution and high engagement.
- Led public relations efforts , building and maintaining relationships with top influencers and celebrities such as Mohamed Mekkawy , Aziz el Akkad , Tamem Younis , Mohamed Helmy , Amir El Masry , and Hazem Ehab , to boost brand visibility.
- Developed and executed project plans for Digital Mind, defining scope , objectives , timelines , and resources .
- Estimated project costs , created budgets , and monitored expenses to ensure timely and on-budget delivery.
- Led cross-functional teams , overseeing task assignments, performance reviews, and team growth .
Account Manager and Business Developer
Brainy Squad
01.2019 - 05.2021
- Handling all the digital marketing projects and all matters specific to my assigned accounts
- Assigning projects and tasks to the content writers, Graphic designers, advertising, and photography teams
- Developing new business with existing clients and generating new leads for several business lines
- Creating project proposals and quotations
Key Account Manager
Bayan-tech
03.2017 - 12.2018
- Respond to current client requests and assigned projects to translators, linguistics engineers, and desktop publishers
- Oversaw customer account management, including negotiating contracts and agreements to maximize profit
- Operated as the lead point of contact, and solved client requests or issue escalations as needed
Junior Project Manager
Translation Partner
02.2016 - 12.2016
Co-founder and designer
Euphoria gallery
01.2016 - 11.2016
Events project manager
UPDATE Cairo University
10.2014 - 09.2015
- Created the scope for the event, budget plan, time plan, and production plan
- Managed the execution plan
Project Management moderator
UPDATE Cairo University
10.2013 - 06.2014
- Prepared the academic material and the session plans
- Delivered sessions to the participants
- Managed the participants' work at the final project which was an events planning company (Rainbow)
Education
Bachelor's degree - Faculty of Commerce - English Section
Cairo University
Skills
Microsoft Office
undefinedExtra-Curricular Activities
Events Project Manager, UPDATE Cairo University, 10/14, 09/15, Created the scope for the event, budget plan, time plan, and production plan., Managed the execution plan. Project Management Moderator, UPDATE Cairo University, 10/13, 06/14, Prepared the academic material and the session plans., Delivered sessions to the participants., Managed the participants' work at the final project which was an events planning company.
Training
- Social Media Diploma, IMFND, 01/21, 03/21
- Entrepreneurship program for women, Injaz Egypt and MasterCard, 01/17, 05/17
- Certificate in accounting by excel, Excellent Solutions & Microsoft Certified Learning consultant, 01/16, 02/16
Timeline
Marketing Manager
Loc Camp
03.2023 - Current
Marketing and Communications Project Manager
Muse
07.2022 - 03.2023
Marketing Project Manager
Digital Mind
06.2021 - 06.2022
Account Manager and Business Developer
Brainy Squad
01.2019 - 05.2021
Key Account Manager
Bayan-tech
03.2017 - 12.2018
Junior Project Manager
Translation Partner
02.2016 - 12.2016
Co-founder and designer
Euphoria gallery
01.2016 - 11.2016
Events project manager
UPDATE Cairo University
10.2014 - 09.2015
Project Management moderator
UPDATE Cairo University
10.2013 - 06.2014
Bachelor's degree - Faculty of Commerce - English Section
Cairo University
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