Heidi Salah

Strategic and Executive Support

• Serve as the primary liaison between the MD/CEO and all business departments, ensuring efficient communication, task follow-up, and progress tracking.
• Prepare monthly, quarterly, and annual business performance reports for the MD and the Board of Directors (BOD), including operational highlights, KPIs, and risk assessments.
• Provide analytical insights and recommendations to support strategic decision-making and policy formulation.

Operational Excellence

• Develop and implement business processes, policies, and procedures that promote transparency, accountability, and consistency across all departments.
• Lead initiatives aimed at enhancing office workflow, streamlining communication, and ensuring timely completion of assignments.
• Monitor key deliverables and ensure departmental commitments are met on schedule or ahead of deadlines.
• Coordinate and document regular executive and cross-departmental meetings, ensuring all action items are followed through to completion.

Stakeholder & Tenant Relations

• Oversee and review official correspondences with tenants, service providers, and stakeholders to maintain professionalism and operational efficiency.
• Handling all tenant-related issues, contracts, and communications in alignment with company policies.
• Overseeing and supporting initiatives aimed at enhancing and redeveloping the compound's commercial area.

Key Competencies

• Strong organizational and project management skills.
• Excellent communication, presentation, and report-writing abilities.
• Analytical and detail-oriented mindset with strategic business acumen.
• Ability to manage multiple priorities in a fast-paced, executive environment.
• High level of integrity, discretion, and professionalism in handling confidential matters.

• Managed the CEO's office operations, ensuring smooth coordination across departments and timely task completion.
• Provided strategic and administrative support, including calendar, meetings, correspondence, and travel management.
• Handled customer inquiries and complaints directed to the CEO, ensuring professional communication and resolution.
• Developed operational policies, coordinated executive meetings and company events, and managed vendor contracts and travel services.
• Recorded minutes of meetings and followed up on key action items to support decision-making and business continuity.

• Supported department heads across Pricing, CVM, Vodafone Cash, and Customer Insights divisions.
• Coordinated scheduling, travel, and interdepartmental communication.
• Managed departmental databases, organization charts, and headcount reporting.
• Aligned with HR on hiring documentation and employee performance submissions.

• Conducted financial modelling, valuation analysis, and comprehensive due diligence to support M&A activities and assess project viability.
• Prepared persuasive client presentations and investment materials to inform and attract potential investors.
• Assisted interested parties throughout the investment process, from initial evaluation to decision-making.
• Coordinated meetings, tracked action items, and maintained organized documentation for smooth deal execution.
• Provided fast, accurate market and strategic insights to support management and transaction decisions.

• Performed financial analysis, including cash flow forecasting, profitability assessment, and variance analysis, to support business decisions.
• Prepared monthly/quarterly financial reports, budgets, and forecasts for projects and business units.
• Monitored receivables, payables, margins, and cost performance with project and commercial managers to meet financial targets.
• Managed cost control, reconciled project accruals and intercompany accounts, and ensured accurate financial compliance.
• Supported annual budget preparation, cost reports, and management presentations, collaborating with teams and subcontractors to align financial planning with operations.