CRM & IB Management Systems
HELAL NAEEM
Country Manager - GCC (Kuwait & Saudi Arabia)
Cairo
Summary
Senior FX & CFD executive with over 17 years of progressive experience leading brokerage expansion, revenue growth, and institutional partnerships across Kuwait, Saudi Arabia, and the wider GCC. Demonstrated ability to enter regulated and semi-regulated markets, build IB and Master IB ecosystems from the ground up, and convert fragmented regional demand into scalable, repeatable revenue. Known for operating at the intersection of commercial strategy, regulatory readiness, banking enablement, and execution discipline. A hands-on leader who combines board-level strategy with field-level execution, trusted by ownership and senior management to unlock difficult markets and stabilize long-term growth.
Overview
15
15
years of professional experience
3
3
Certifications
2
2
Languages
Work History
Country Manager – Kuwait & Saudi Arabia
OneRoyal
06.2025 - Current
- Full P&L-style; ownership of commercial expansion across Kuwait and Saudi Arabia, covering market entry, partnerships, IB development, brand representation, and operational readiness.
- Designed and executed Kuwait market-entry strategy, including partner selection, commercial positioning, and localized execution model.
- Built and managed IB, Sub-IB, and strategic partner pipelines across Kuwait and Saudi Arabia.
- Acted as primary regional representative at major GCC expos, conferences, and closed-door industry meetings.
- Coordinated closely with Compliance, Dealing, Operations, IT, and Marketing to resolve onboarding, execution, and payment bottlenecks.
- Contributed to discussions around local operational setup, regulatory pathways, and banking/payment enablement.
- Supported senior management with market intelligence, competitor analysis, and regional risk assessment.
- Managed budgets, financial planning, and forecasting to optimize profitability for the country operations.
- Analyzed market trends and competitor activities to inform strategic decisionmaking.
- Established strong relationships with key industry players for business growth and expansion.
Head of Business Development
Swiss FS (K.S.C.C)
05.2017 - 06.2025
- Owned regional business development strategy with direct responsibility for institutional growth, IB monetization, and long-term revenue sustainability across GCC and MENA markets.
- Expanded IB and Master IB network across Kuwait, Saudi Arabia, UAE, and Egypt, increasing regional trading volume by approximately 35%.
- Designed advanced rebate, PNL-sharing, and incentive structures aligned with broker risk management and partner economics.
- Built and mentored cross-border BD teams, implementing KPI frameworks, reporting discipline, and performance governance.
- Developed institutional and high-value client relationships, supporting large deposits and long-term trading activity.
- Worked closely with dealing and risk teams to balance volume growth with profitability and exposure control.
- Executed localized GTM strategies adapted to GCC cultural, regulatory, and behavioral realities.
Business Development Manager
Boston Merchant Financial Ltd.
01.2012 - 04.2017
- Led partner acquisition and market development across Saudi Arabia and Kuwait.
- Recruited, trained, and managed BD teams, improving conversion rates by approximately 25%.
- Implemented structured onboarding, retention, and partner management frameworks.
- Generated new business with marketing initiatives and strategic plans.
- Reached out to potential customers via telephone, email, and in-person inquiries.
Business Development Representative
Boston Merchant Financial Ltd.
10.2010 - 12.2011
- Conducted market research to identify new business opportunities and target areas for expansion.
- Used SalesForce to handle current portfolio and prospective leads.
Education
M.D. - Business Administration
El Shorouk Academy
Cairo, Egypt 04.2001 -
M.D. - Finance & Financial Management Services
Egyptian Society of Technical Analysts (ESTA)
Cairo, Egypt 04.2001 -
Skills
GCC Market Entry Strategy (Kuwait & Saudi Arabia)
FX & CFD Brokerage Operations (Retail & IB-driven)
IB / Master IB Network Design, Economics & Governance
Revenue Scaling: Net Deposits, Trading Volume & Retention
Regulatory Readiness, Licensing Support & Local Structuring
Banking, PSP & Payment Enablement in GCC Markets
Institutional & Strategic Partnership Development
Sales Leadership, KPI Frameworks & Performance Culture
Software
Brokerage Back-Office & Client Portals
Payment Systems & PSP Integrations
Certification
Certified Technical Analyst (CETA) – Egyptian Society of Technical Analysts
EXPOS & SPEAKING ENGAGEMENTS
- Official representative and speaker at major financial expos and industry events across Qatar, Bahrain, and Saudi Arabia.
- “The Future of Trading in the Gulf: From Traditional to AI”
- “Risk Management Before Profits”
REGIONAL REGULATORY & BANKING ENABLEMENT
- Hands-on involvement in supporting market-entry readiness for Kuwait and Saudi Arabia, working with local partners, consultants, and internal compliance teams to align commercial goals with regulatory and banking realities.
- Exposure to licensing structures and operational models used by international brokers operating in GCC jurisdictions.
- Practical understanding of bank account opening requirements, KYC/AML expectations, and operational dependencies.
- Experience enabling local and alternative deposit & withdrawal methods aligned with client expectations and regulatory constraints.
Timeline
Country Manager – Kuwait & Saudi Arabia
OneRoyal
06.2025 - Current
Head of Business Development
Swiss FS (K.S.C.C)
05.2017 - 06.2025
Business Development Manager
Boston Merchant Financial Ltd.
01.2012 - 04.2017
Business Development Representative
Boston Merchant Financial Ltd.
10.2010 - 12.2011
M.D. - Business Administration
El Shorouk Academy
04.2001 -
M.D. - Finance & Financial Management Services
Egyptian Society of Technical Analysts (ESTA)
04.2001 -