Hesham Ramadan
Performance Marketing Specialist
Maadi
Summary
Accomplished Performance Marketing Specialist with a proven track record , adept in leveraging skills like App Marketing and strategic creativity to drive digital acquisition and optimize ROI. Specialized in executing targeted campaigns across multiple platforms, achieving significant KPI improvements with a keen eye for data analysis and campaign enhancement. Demonstrates exceptional negotiation and analytical prowess, ensuring maximum campaign efficiency.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
7
7
Certifications
Work History
Performance Marketing Specialist
Fatura
Maadi, Cairo Governorate
06.2024 - Current
- Successfully achieved a 30% increase in customer acquisition through strategic marketing campaigns and data-driven decision-making
- Achieved a 10% increase in user retention
- Achieved a 100% increase in GMV
- Plan and execute all digital acquisition activities for mobile app
- Work on a budget to reach maximum KPI keeping the CAC at the optimum level
- Optimum level Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Plan and create a small‑scale A‑B test campaign to optimize campaign and creative performance better
- Suggest new digital channels that have the potential to increase new user numbers in an efficient way
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
Performance Marketing Specialist
Just CV
Riyadh, Saudi Arabia
01.2024 - 12.2024
- Reduced cost-per-acquisition (CPA) by 20%-25% through campaign optimization
- Develop and implement performance marketing strategies across Google, Snapchat, and TikTok platforms to drive traffic and conversions
- Analyze and optimize campaigns to achieve maximum ROI, leveraging data-driven insights
- Conduct A/B testing to refine ad creatives, targeting, and bidding strategies
- Monitor key performance indicators (KPIs) to assess campaign effectiveness and make adjustments as needed
- Manage budgets and allocate resources efficiently to maximize campaign performance
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Analyzed campaign performance data to refine marketing tactics and strategies continuously.
Senior Media Buyer
Evyx
Nasr City, Cairo
10.2022 - 12.2023
- Increased client engagement by 15% through strategic media buying.
- Led campaigns that resulted in a 25% increase in sales conversion rates
- Specialized in managing advertising campaigns on Google, Facebook, and Instagram, with extensive experience in delivering effective results and enhancing performance
- Proficient in managing Google search campaigns, with the ability to achieve high click-through rates and effectively optimize ad rankings
- Skilled in driving engagement and increasing interaction through Facebook advertising campaigns, helping to boost audience engagement and raise brand awareness
- Specialized in lead generation campaigns on Facebook, with the ability to target a specific audience and achieve high conversion rates
- Conducted regular market research, staying abreast of industry trends and emerging opportunities.
Senior Media Buyer
Digifly
Maadi, Cairo Governorate
09.2021 - 09.2022
- Achieved a 30% increase in lead generation through targeted advertising campaigns
- Successfully reduced cost-per-lead (CPL) by 20% while increasing overall sales inquiries
- Analyze the weak and strong points of the customer and try to improve them
- Create a monthly media plan
- Expert in executing Performance Max campaigns on Google, contributing to increased traffic and efficiently achieving clients' objectives
- Developing innovative advertising strategies and continuously optimizing campaigns to achieve optimal marketing results and increase return on investment for clients
Media Buyer
D.Diamonds
Maadi, Cairo Governorate
09.2019 - 08.2021
- Reduced cost-per-click (CPC) by 18% while increasing conversion rates for diamond products
- Boosted brand awareness by 25% in the luxury jewelry market through strategic digital campaigns
- Participating in identifying target audiences and planning advertising campaigns
- Comparing prices and negotiating to buy space and suitable time for advertising with different media
- Optimizing plans and budgets according to campaign goals
- Participating in presenting advertisements in a creative way that attracts the largest amount of the target audience
- Improved overall campaign effectiveness through ongoing testing, learning, and optimization efforts based on data-driven insights.
- Increased client ROI by strategically negotiating advertising placements across various platforms.
Education
Master of Laws - Public Law
Beni Suef University
Egypt 01.2013 - 01.2017
Skills
- Performance Marketing
- App Marketing
- E Commerce
- Adjust
- WebEngage
CRM management
Mobile marketing
Paid search campaigns
Mix panel
Certification
Growth hacking & conversion course
Timeline
Performance Marketing Specialist
Fatura
06.2024 - Current
Performance Marketing Specialist
Just CV
01.2024 - 12.2024
Senior Media Buyer
Evyx
10.2022 - 12.2023
Senior Media Buyer
Digifly
09.2021 - 09.2022
Media Buyer
D.Diamonds
09.2019 - 08.2021
Master of Laws - Public Law
Beni Suef University
01.2013 - 01.2017
Similar Profiles
Ingie AwadallahIngie Awadallah
People & Operation Specialist at FaturaPeople & Operation Specialist at Fatura
Enas MahgoupEnas Mahgoup
HR Supervisor (Egypt, Jordan, and Iraq) at AMICO Group – Al Amin Medical Instrument Co.HR Supervisor (Egypt, Jordan, and Iraq) at AMICO Group – Al Amin Medical Instrument Co.
Cherry FouadCherry Fouad
Senior HR Manager at DktinternationalSenior HR Manager at Dktinternational