Hidy Gamal Kamel Ahmed Rostom
Principal Marketing Specialist
Sheikh Zayed
Summary
Dynamic marketing professional with over 12 years of diverse experience in human resources and comprehensive marketing management, skilled in crafting impactful strategies for both B2B and B2C markets. Expertise in digital marketing, content creation, social media strategy, SEO, SEM, and event management drives consistent brand messaging and exceptional results. Versatile team player committed to leveraging data-driven insights and collaboration to enhance marketing initiatives across all channels. Passionate about applying a multifaceted skill set to elevate brand presence and achieve organizational goals.
Overview
13
13
years of professional experience
2
2
Certifications
4
4
Languages
Work History
Principal Marketing Specialist
Link Development
01.2025 - Current
- Spearhead end-to-end digital marketing campaigns across social media, search, email, and web, driving brand visibility, qualified leads, and measurable engagement.
- Optimize multi-channel campaigns by continuously analyzing KPIs, conversion rates, and audience behavior to maximize ROI and campaign effectiveness.
- Conduct in-depth market research and competitive analysis to identify trends, customer needs, and growth opportunities, informing data-driven marketing strategies.
- Boost organic reach and website performance by implementing SEO strategies, optimizing landing pages, and collaborating with SEO consultants for content programming.
- Maintain and enhance the corporate website via WordPress, ensuring up-to-date content, optimized landing pages, and seamless campaign integrations.
- Lead the planning and execution of offline marketing initiatives, including technology exhibitions, partner events, and industry conferences (LEAP, GITEX, Cairo ICT, AWS Summit, IDC CIO), strengthening brand presence in target markets.
- Create and manage high-impact marketing collaterals, presentations, and event assets to support both digital and field marketing campaigns.
- Collaborate cross-functionally with product managers, sales teams, and partners to execute content-driven campaigns and event activations aligned with business objectives.
- Utilize CRM and digital marketing tools to track performance, segment audiences, and enable data-backed decision-making in marketing activities.
- Deliver consistent brand positioning across all digital and offline channels, ensuring a cohesive experience for prospective and existing clients.
- Hybrid
Business Development Manager
TAC Universe
10.2020 - Current
- Company Overview: Digital Marketing Agency
- Create sales pitches and identify services that would appeal to potential clients.
- Identify & approach prospects using referrals from the local community, personal contacts, established professional network, and leads or prospects provided by TAC.
- Determine clients’ particular digital needs and financial situation by scheduling face-to-face appointments.
- Cross & Up-selling different services provided by TAC Universe.
- Review timeframes and budgets while assessing in comparison to competitors in the market.
- Execute sales objectives to meet agreed-on OKRs.
- Achieve targets through set KPIs and OKRs.
- Maintain knowledge of all competitor products and services and analyze all advantages and disadvantages of various products.
- Find and follow new sales leads.
- Arrange business meetings and one-on-one conversations with prospective clients.
- Prepare and negotiate sales contracts, following company rules and guidelines.
- Build trust and long-term relationships with clients.
- Manage records of sales, revenue, and other essential data.
- Make professional decisions to close deals in a fast-paced environment.
- Cultivate positive interactions and relationships with sales representatives, team leaders, and managers to evaluate BD strategy and results.
- Motivate team members to exceed expected goals.
- Develop ways to improve the customer experience and build brand loyalty.
Technical Marketing Specialist/ Digital Business Development Specialist
Link Development
06.2023 - 12.2024
- This role is split between digital marketing, offline marketing (80%), and digital business development (20%).
- Identify opportunities for optimization and fine-tuning within our digital marketing channels.
- Design, oversee, and analyze performance metrics across diverse digital and social media campaign platforms.
- Employ digital marketing tools and CRM systems to develop and execute effective and data-driven strategies.
- Monitor and analyze social media metrics to optimize campaign performance and engagement.
- Conduct comprehensive market research and data analysis to gain insights into customer behavior, customer needs, and industry trends in collaboration with the digital consultant, sales team, and product managers.
- Collaborate with cross-functional teams to brainstorm content for our digital channels for several content pillars and quarterly campaigns across several regions.
- Optimize copy and landing pages for search engine optimization.
- Implement content recommendations for organic SEO success.
- Work with SEO Consultant to drive SEO in content creation and content programming.
- Organize online and on-ground events internally and externally with our technology partners.
- Create and prepare marketing collaterals for technology exhibitions across the year: LEAP, IDC CIO, AWS Summit, GITEX, and Cairo ICT.
- Work on WordPress to update website content and post new landing pages.
- Hybrid
- Used various market research tools and techniques to gather, analyze and interpret data.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Developed knowledge of company products and services to make suggestions according to customer needs.
- Established long-term partnerships with key stakeholders, fostering trust and collaboration for mutual success.
Business Development Specialist
Link Development
01.2023 - 05.2023
- Hybrid
Sales and Business Development Representative
Link Development
05.2021 - 12.2022
- Study company products and services and leverage them to customize them to offer the best solutions to the ideal customer profiles.
- Study US and Canada market dynamics.
- Conduct market research quarterly to assess our position and adjust our efforts to reach our objectives.
- Identify lead generation channels and enable them to build sales channels.
- Qualifying prospects and generating a sales pipeline to meet the quarterly targets.
- Identify Bidding platforms, register, and send relevant opportunities to bid on to dedicated teams.
- Support the commercial team in reaching overall company goals and objectives.
- Hybrid
Pitching Manager
The App Concept
10.2020 - 04.2021
- Company Overview: Digital Marketing Agency
- Take control of incoming briefs and obtain needed data to proceed with the pitch successfully.
- Managing & overseeing pitches in development to achieve client's needs.
- Brainstorming with the business development team to create new project strategies and maintain a dialogue to ensure all responses meet both internal and external expectations.
- Build a structural pitch strategy and creatives and integrate any services (provided by TAC universe) that would be an excellent fit for the prospective client.
- Analyze and define prospects' needs and work accordingly to deliver results successfully.
- Upsell & cross-sell through presented pitches.
- Organize pipeline & traffic to ensure delivery of all needed pitches.
- Attend & contribute to weekly and sometimes daily brief/status meetings/conference calls.
- Work with the Tactical & Creative team to manage all incoming briefs and pool creative and market insights.
- Work closely with the Business Development team & creative team to successfully land clients.
- Participate & Attend presentation meetings of pitches.
- Responsible for gathering and sharing digital insights.
- Building strong connections with the publishing and editorial teams to maintain high awareness of all brand activity.
- Organize and manage brainstorming sessions.
- Provide pitch support to business development team members.
- Build relationships with potential clients alongside the BD team to create opportunities for proactive pitching and more accurate brief responses.
- Provide team leaders with detailed briefings on successful pitches and guide them in sustaining quality and meeting the client's expectations.
- Monitor the effectiveness of all points tackled in the brief and create a framework for perpetual improvement.
Digital Marketing Team Leader
The App Concept
08.2019 - 09.2020
- Company Overview: Digital Marketing Agency
- Manage a team of 10: Content Creators, Community Managers, Account Managers, Graphic Designers, and Digital Marketing interns.
- Manage the day-to-day tasks to meet deadlines communicated to the clients.
- Oversee the daily, monthly, and quarterly progress and analyze meeting quarterly OKRs.
- Train and develop the team based on their personal and professional goals.
- Oversee monthly campaigns quarterly, and year strategies for all accounts handled by the team.
- Analyze team performance weekly and address any human resources issues to resolve.
- Assess assigned budgets for media buying for all accounts handled for all platforms and tools planned for utilization based on desired results.
- Communicate cross-functionally to make sure all client's requirements are being met promptly.
- Monitor the performance of accounts based on set goals and objectives and address any issues that need resolving.
- Follow up on clients' contracts and discuss their customer experience so far.
- Update knowledge base on industry dynamics and different sector dynamics to identify gaps and opportunities for strategic development.
Social Media Team Leader
The App Concept
Alexandria, Alexandria
02.2019 - 08.2019
- Company Overview: Digital Marketing Agency
Writer
BAS FI MASR
09.2018 - 08.2019
- Company Overview: Online Magazine
- Reading press releases.
- Research articles.
- Establishing and maintaining contacts.
- Interviewing sources.
- Writing, editing, and submitting copy.
- Attending events.
- Proofreading.
- Verifying statements and facts.
- Liaising with editors, sub-editors, designers, and photographers.
Senior Social Media Specialist
The App Concept
10.2018 - 01.2019
- Company Overview: Digital Marketing Agency
Copywriter & Social Media Specialist
The App Concept
10.2017 - 01.2019
- Company Overview: Digital Marketing Agency
- Tailor the content and style of individual writing assignments according to their purpose - whether they are intended to sell or inform.
- Understand the target audience and identify key messages.
- Work with creative teams to ensure that the visual elements of the webpage complement the words.
- Research the client’s industry and audience.
- Identify fresh and exciting angles for creating social media content and digital articles.
- Write for web pages, blogs, social media, slogans, and video scripts.
- Edit and revise all written or non-written content.
- Provide other digital content, such as images and video, if required.
- Work with my team to review the impact of our work.
- Assist with business pitches to win new clients or projects.
Digital Marketing Specialist
Scitecs
01.2017 - 04.2017
- Company Overview: Inbound/Digital Marketing Agency
- Assisting in running market research for every client (Competitor analysis, SWOT analysis, Brand Voice, etc...)
- Creating creative content for social media campaigns.
- Writing blogs with learning material for every client’s website.
- Create the design brief with the graphic designer.
- Assisting in setting the digital marketing plans for every client.
- Assisting in writing the executive summary for every client.
- Continually being updated with what’s new in the digital marketing scene.
International Customer Service Advisor
ECCO Outsourcing (Vodafone UK VIS)
03.2016 - 07.2016
- Handle British Customers’ inquiries and complaints.
- Log customer details on the CRM.
- Provide customers with accurate information and the right solutions.
- Performs other duties as assigned by management.
HR Specialist
Transmisr Transportation and Trading
03.2015 - 02.2016
- Process, verify, and maintain personnel-related documentation, including staffing, recruitment, training, grievances, performance evaluations, classifications, and employee leaves of absence.
- Explain company personnel policies, benefits, and procedures to employees or job applicants.
- Record data for each employee, including addresses, weekly earnings, absences, amount of sales or production, supervisory reports on performance, and dates of and reasons for terminations.
- Gather personnel records from other departments or employees.
- Examine employee files to answer inquiries and provide information for personnel actions.
HR internship
Green Media Advertising
09.2014 - 02.2015
- Recording, maintaining, and reporting Human Resources Information.
- Accurate and timely performance of payroll functions.
- Establishing and maintaining professional working relations with all stakeholders.
- Coordination and communication between company personnel and management.
- Recruitment and staffing.
- Conduct orientation for new employees.
- Involved in the staff performance review.
- Implementing compensation and benefits administration
- Applying employee safety, welfare, wellness, and health.
Assistant Consultant - Internship
Concepts Consulting LLC
08.2014 - 09.2014
- Developing marketing campaigns.
- Human resources planning.
International Intern-Junior Recruiter
Vanilla-Beans Consulting Pvt. Ltd
10.2013 - 04.2014
- Recruitment planning and execution, leveraging online and offline platforms
- Conducting pre-screening interviews for candidates
- Administrative Duties and record-keeping
Assistant Preschool Teacher
Learning Tree Preschool
Alexandria, Alexandria
02.2013 - 04.2013
- Assisting in student learning activities and creating a conducive environment
- Facilitating student group activities and ensuring safety for all students
- Class administration duties
Customer Service (Graduate Trainee)
National Bank of Abu Dhabi
11.2012 - 01.2013
- Customer service support, dealing with account openings and client queries.
- Promoting bank products to both new and current clients
Education
Marketing Management Academic Diploma - Marketing Management
Notting Hill College And Eton University
Alexandria, ALX08.2013
Human Resources Management Academic Diploma - Human Resources Management
Notting Hill College And Eton University
Alexandria, ALX05.2013
BBA - Business Administration, Faculty of Commerce – English Department
Alexandria University
Alexandria, ALX05.2012
High School Diploma -
Arab Academy For Science, Technology & Maritime Transport
Alexandria, ALX01.2009
Skills
Certification
Certified ISSA Fitness Trainer.
Graduation Projects
- Human Resources Planning and Development Research.
- Advertising and Market Research.
Timeline
Principal Marketing Specialist
Link Development
01.2025 - Current
Technical Marketing Specialist/ Digital Business Development Specialist
Link Development
06.2023 - 12.2024
Business Development Specialist
Link Development
01.2023 - 05.2023
Sales and Business Development Representative
Link Development
05.2021 - 12.2022
Business Development Manager
TAC Universe
10.2020 - Current
Pitching Manager
The App Concept
10.2020 - 04.2021
Digital Marketing Team Leader
The App Concept
08.2019 - 09.2020
Social Media Team Leader
The App Concept
02.2019 - 08.2019
Senior Social Media Specialist
The App Concept
10.2018 - 01.2019
Writer
BAS FI MASR
09.2018 - 08.2019
Copywriter & Social Media Specialist
The App Concept
10.2017 - 01.2019
Digital Marketing Specialist
Scitecs
01.2017 - 04.2017
International Customer Service Advisor
ECCO Outsourcing (Vodafone UK VIS)
03.2016 - 07.2016
HR Specialist
Transmisr Transportation and Trading
03.2015 - 02.2016
HR internship
Green Media Advertising
09.2014 - 02.2015
Assistant Consultant - Internship
Concepts Consulting LLC
08.2014 - 09.2014
International Intern-Junior Recruiter
Vanilla-Beans Consulting Pvt. Ltd
10.2013 - 04.2014
Assistant Preschool Teacher
Learning Tree Preschool
02.2013 - 04.2013
Customer Service (Graduate Trainee)
National Bank of Abu Dhabi
11.2012 - 01.2013
Marketing Management Academic Diploma - Marketing Management
Notting Hill College And Eton University
Human Resources Management Academic Diploma - Human Resources Management
Notting Hill College And Eton University
BBA - Business Administration, Faculty of Commerce – English Department
Alexandria University
High School Diploma -
Arab Academy For Science, Technology & Maritime Transport
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