HODA ADLAN

• Responsible for Trade Marketing function: Working with Sales Operations Team in finding opportunities & needs of the market (MT, PT & Retail Channels) either for POSM or in-store activities.
• Responsible & executing in-store events & new launches (an average of 3-4 new products launches per year) ensuring perfect execution with higher ROI
• Handling agencies screening, designs choices and implementation
• Building activity grid with Marketing, complying with budget assigned ensuring resources optimizing. Achieving average of 10-15% savings in last two years.
• Responsible for S&OP process from Sales side
• Managing the data reports, dashboards, and stocks at distributors (Egypt & HOA)
• Forecasting for Egypt & HOA, ensuring the order fulfilment with demand team & then reaching the targets with Sales Team
• Managing the development and implementation of tools such as Sales Force Automation.

• Managing the design, development, and implementation process of Sales Analytics, including new trackers, dashboards, and scorecards
• Facilitating key business assessment, focused on identifying opportunities and risks associated with achieving business plans
• Identifying market related information needs, and possible data sources using Nielsen & IMS
• Tracking distributors stocks & making sure of better management for shipments & warehouses
• Monitor and resolve issues in the development and implementation of tools such as Sales Force Automation to facilitate and improve Sales and Marketing functions.

• Reporting & Analysis: Creating a new reporting system for Sales Department
• Preparing and presenting full sales analysis by customer, by SKU, recommend actions and highlight business opportunities
• Preparing and presenting monthly, quarterly and annually performance review to Top Management
• Developing independently sales analysis system and business tracking models that are used as role model for the region
• Monitoring the performance of each channel & SKU to make sure of compliance with Sales Annual Targets
• Budgeting & Forecasting: Responsible for products forecasting annual plan
• Follow up forecast/production compliance monthly basis with Supply Chain Team
• Preparation of monthly and quarterly budget reviews
• Provide Finance with the necessary details by channel & customer
• Main contributor in S&OP meeting (specially with the sales analysis part).

• Managing the regular sales reports and analysis for Top Management
• Reporting Sales Performance on daily basis
• Comparing Sales KPIs achievements versus targets
• Responsible for sales forecast cycle (forecast from sales to demand, then measuring their accuracy
• Reporting the market shares and competition analysis
• Distributing the national sales targets to branches and monitoring their performance
• Responsible for products deployment to branches and monitoring the stock level
• Responsible for promotional units quantities and their split on branches
• Sharing in the project of Sales-IT system upgrade analysis and recommendation
• Implementing the required changes for the data of sales system (SKUs creation/pricing/activation on system – updating classification/channels)
• Tracking and managing the sales Trade Marketing budget
• Developing standard reporting template for all branches
• Elaborating detailed presentations and data analysis as per required.

• Preparing the Monthly closing reports (Scorecards and Presentations)
• Supporting Trade Marketing team in the promotional activities (follow up on issuing memos with Finance, launch dates with planning team & execution with logistics team)
• Following up on sales training calendar
• Planning sales events
• Elaborating presentations and data analysis as per required.

• Executing the travel plan for both Sales and Marketing Management teams (travel tickets, visas requirements, hotel booking)
• Supporting both Sales and Marketing Directors in their admin work & meetings
• Managing the filing system for sales department
• Translating any requested documents, news, or simultaneous translations during meetings.

• Freelancer Market Research Analyst
• Freelancer Translator (written-simultaneous) English – Spanish – Arabic

• Managing the Company start up documents (forms, proposals)
• Translation for Training Materials (English – Arabic)
• Responsible of ZAD website (including dealing with designers and preparing necessary data)
• Administrative work.

• Office Manager for the Admin
• And Financial Manager
• Assisting Deputy Managing Director
• Managing the vacation system for the company’s employees
• Translation of correspondence and meetings (written and simultaneous) - Spanish- English- Arabic.