Hossam ElSawy
Cairo,,Egypt
Summary
Senior Marketing Communications Strategist with 8+ years of experience in
driving brand awareness and engagement across diverse channels. Skilled in developing and executing effective marketing strategies, managing events and sponsorships, and crafting compelling employer branding initiatives. Proven ability to lead high-performing teams, build strong media relationships, and leverage digital platforms to reach and engage target audiences.
Overview
7
7
years of professional experience
Work History
Media & Communications, Senior Supervisor
Etisalat Misr By E&
Cairo
06.2024 - Current
- Successfully led and managed high-performing media and communication teams.
- Cultivated strong media relationships and executed impactful PR campaigns.
- Collaborated with influencers to amplify brand messaging and drive conversions.
- Leveraged digital channels to reach and engage diverse audiences.
- Delivered measurable results through effective communication strategies.
- Demonstrated expertise in strategic planning, team management, and crisis communication.
Senior Supervisor, Events & Sponsorships
Etisalat Misr By E&
Cairo
12.2022 - 06.2024
- Successfully navigated two major rebranding phases for Etisalat, overseeing the rapid and seamless transition of all communication channels, including social media, emails, retail branding, outdoor ATLs, and BTL materials.
- Demonstrated exceptional ability to manage complex and time-sensitive crisis situations, ensuring consistent messaging and brand integrity across multiple platforms.
- Secured high-profile sponsorships with the Egyptian National Team, Al Ahly Sporting Club, resulting in an increase in brand awareness among the target audience.
- Led comprehensive marketing communications strategies, including BTL, digital and social media campaigns that elevated brand visibility and engagement.
- Executed successful ATL campaigns on TV, broadening brand reach and amplifying sponsorships
Supervisor, Marketing Communication
Etisalat Misr By E&
Cairo
01.2021 - 12.2022
- Co-developed and implemented marketing communication plans for Etisalat Hekaya brand, aligned with Etisalat's overall.
- Managed budgets and payments to external suppliers for BTL and ATL campaigns, ensuring on-time delivery.
- Executed high-quality integrated marketing campaigns with agencies, ensuring on-strategy communication.
Senior Specialist, Employer Branding
Etisalat Misr By E&
Cairo
01.2020 - 01.2021
- Developed a compelling employee value proposition, highlighting Etisalat's competitive edge.
- Collaborated with recruiting teams to devise sourcing strategies for hiring needs.
- Managed HR events like employment fairs, overseeing booth production and activations.
Senior Specialist,Retail & Outdoor Branding
Etisalat Misr By E&
Cairo
02.2018 - 01.2020
- Collaborated with marketing teams to design and implement successful outdoor advertising campaigns, leading to increase in brand awareness.
- Ensured brand consistency across Direct Sales Channel network by implementing brand guidelines for visual merchandising and marketing materials.
- Managed budgets for retail branding initiatives, ensuring cost-effectiveness and adherence to financial goals.
Education
BBA - Marketing And Strategic Management
German University in Cairo
06.2015
Skills
- Strategic Planning
- Business Development
- Project Management
- Processes and procedures
- Contract Management
- Negotiation
- Complex Problem-Solving
- Data Analysis
- Brand Management
- Events,Sponsorship & Employer Branding Management
Languages
Arabic
First Language
English
Advanced (C1)
C1
References
References available upon request.
Timeline
Media & Communications, Senior Supervisor
Etisalat Misr By E&
06.2024 - Current
Senior Supervisor, Events & Sponsorships
Etisalat Misr By E&
12.2022 - 06.2024
Supervisor, Marketing Communication
Etisalat Misr By E&
01.2021 - 12.2022
Senior Specialist, Employer Branding
Etisalat Misr By E&
01.2020 - 01.2021
Senior Specialist,Retail & Outdoor Branding
Etisalat Misr By E&
02.2018 - 01.2020
BBA - Marketing And Strategic Management
German University in Cairo
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