Accomplished senior executive with a proven track record of achieving revenue, profit, and business growth objectives in start-up, turnaround, and rapid-change environments. Extensive experience in multiple markets and industries, building relationships with upper-level decision makers, addressing critical problem areas, and delivering on commitments. With 35 years of domestic and international experience in strategy planning, operations, P&L oversight, multi-category production solutions, business development, marketing, and sales. Results-oriented leader known for increasing sales through existing and new revenue streams, enhancing bottom line, driving operational improvements for productivity gains and cost reduction in dynamic environments.
Faithfully reading and understanding the organization’s strategic direction and financial statements, approve / comment on annual budgets and monitoring performance.
Serve as active advocates and ambassadors for the organization and fully engage in identifying and securing the financial resources and partnerships necessary for the organization to advance its mission.
Leverage connections, networks, and resources to develop collective action to fully achieve the organization’s mission.
Prepare for, attend, and conscientiously participate in board meetings.
Baladna is the largest animal based manufacturing complex in Qatar with several production facilities including dairy, meat, Arabic sweets and animal feed production, livestock breeding, medicine and commodity trading with an extended branded retail arm. With an up to date investment of $ 200.
mil and allocated capital of $ 300 mil, Baladna is the fastest growing food producer in Qatar.
Vision and Strategy formation to set an overall business direction, while establishing appropriate corporate culture, building and managing a solid Management Team.
Handling capital allocation to generate new business and providing approval for new projects, deciding budgets for all production units and departments.
Responsible for day-to-day operational decisions, identifying risks and establishing mitigation routines and ensuring appropriate practices are being applied.
Presenting the business towards the Board and seeking strategy and budget approval.
Leading all government relations to develop joint public / private business initiatives, participating in government tenders in various business segments and obtaining required approvals for new projects.
Laying down long-term strategy for a new startup in the dynamic Fast Food & Retail field through franchise licenses, full management and operational responsibility. Securing business plan fit with the overall strategy.
Providing mission-based leadership, strategy, policies & procedures governance and oversight.
Reviewing outcomes and metrics, and regularly measuring performance and effectiveness of such metrics.
Setting annual budget, audit reports, and material business decisions; being informed of, and meeting all, legal and fiduciary responsibilities.
Full management and operational responsibility for Iraq, Jordan, Lebanon, Palestine and Syria.
Securing Business plan alignment with global strategy and mobilizing required resources for implementation throughout the area.
Regional team member for Greater Middle East (Middle East, Iran, Turkey & Pakistan), contributing to key decisions related to the business in 25 countries generating above € 1 billion in net sales.
Established a wide government and investment relations network across Levant region, Iraq and Palestine by being a member of the Swedish trade mission headed by the Swedish Trade Minister.
Global Top Management team member, setting direction and providing inputs in the Tetra Pak Group Global Strategy.
Contribution to articulating global environment strategy for Tetra Pak Group, cascading down the strategy to country level and setting targets for 25 countries in the Greater Middle East, following up on execution while securing sufficient budget and resource utilization.
Overall responsibility for driving Sales / Business Development activities and processes.
Setting sales objectives, strategy and targets for Tetra Pak
Greece Area covering Greece & Cyprus, Mata and Israel. Implementing price policies, commercial conditions across the area.
Direct responsibility for Greece lead customer CCHBC (Coca Cola Helenic Bottling Company).
Overall responsibility for Category, Key Account & Portfolio Management.
South Europe cluster responsibility for the Business Strategy Process.
Secure alignment with global Objectives, Strategy & Targets in Belgium, Cyprus, France, Greece, Italy, Israel, Malta, Portugal and Spain.
Regional champion for innovation KPIs and portfolio development process.
Forwarding recommendations to regional management for target setting and enclosure in regional and Market Companies Balanced Score Cards.
Regional responsibility for overall process and alignment with Global Marketing, Business Areas and Market Companies while securing a strategic fit between local implementation and regional objectives.
Regional representative in numerous Market Advisory Groups for Tetra Pak Carton Ambient projects, making analysis for and providing inputs in development projects. First Manager for Tetra Pak with responsibility of driving deployment for Tetra Prisma Aseptic range of products, setting product range objectives and strategy at regional level.
Leading a team of various competencies from central functions to secure product positioning and supply chain co-ordination.
Started as Marketing Manager, responsible for all Tetra Pak and customer shared advertising and promotional activities, managing a team of Marketing Executives and Merchandisers.
Promoted to Key Account Manager, in addition to the marketing scope added up overall operational responsibility for 2nd biggest customer; accounting for 25% of overall sales volume in addition to several other smaller customers. Adding further responsibilities of Business Development, exploring new business opportunities with existing or new customers for core and adjacent categories.
Leading a Marketing & Sales team resulted in increased 3 fold division sales through introduction of new products and planned marketing support activities for existing products. Increased products penetration in both numeric and weighted distribution terms.
Expanded sales team from 35 to 60 Sales Representatives and provided guidance and supervision for the whole team.
Leadership development
Complete turnaround for Baladna and laying a foundation for acquiring market leadership position in Qatar.
Vision & Strategy development, company restructuring, setting ambitious sales targets and securing organization on track through successful introduction of manufacturing and trading platforms, successful branded dairy retail launch, all leading to growing sales from 29 mil to 175 mil.
Planning for a first for Qatar large scale farming & manufacturing platform.
Doubling Tetra Pak East Med turnover while securing alignment with global strategy and improving all financial ratios through building a solid team in all functions to secure future profitable growth.
Moving Tetra Pak Greece Area to “Best in Class” commercial operations compliance while maintaining business volume.
Moving Tetra Pak Greece Area to “Best in Class” commercial operations compliance while maintaining business volume.
Development & execution of first generic industry campaign in Egypt promoting and supporting consumer switch from loose to processed and packed milk, a campaign that contributed to increasing the market share of processed milk and packed in Tetra Pak packages fivefold.
Successful products launch for Bayer, L’Oreal product range in Egypt.
Market company of the year
Tetra Pak Egypt 1998
Best product commercial launch Tetra Prisma Aseptic
Tetra Pak International 2003
Best commercial practice Tetra Pak Greece Area
Tetra Pak International 2006
CSR award
Qatari govrnament Baladna 2017
Nick Schreiber
Board Member Campbell soup
Ex CEO & President Tetra Pak International Contact: nick@nickshreiber.com
Tel: +41792388080
Nils Bjorkman
Private Equity & Industrial Advisor Chairman of the Board Source By Net
Executive Vice President Tetra Pak International
Contact: https://www.linkedin.com/in/nils-bjorkman-856207114/
Morten Lie
Vice President HR Transformation Tetra Pak International Contact: mortenlie0@gmail.com
Tel +41796802002
Economic committee member for ADI investment fund, a public / private fund that contributes that contributes and oversees 5 different business in the manufacturing, medical and digital platforms sectors.
Standing mentor with Cultiv LLC for Startups & SMEs, in collaboration with the Dutch embassy Cultiv provides incubation, mentorship, guidance and providing opportunities for financial funding & support.
Board of trustees member and cofounder for Baladi Foundation, an optical -non-profit- center based in Aswan aimed at providing free of charge or limited cost optical services for under privileged population in upper Egypt whereby the whole operation is based on donations and CSR contributions.