Performance-oriented Sales Leader offering exceptional record of achievement over 18-year career in Software, technology and system integration fields. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
17
17
years of professional experience
Work History
Senior Sales Manager
AMCO Technology International - ATI
01.2014 - Current
Working on System Integration environment by selling light-current products and Audio-Visual solutions while handling the whole process from customer awareness and engagement, tender specs writing, budgeting, vendors' technical and financial alignment and competition analysis. Then, delivery to the operation after winning.
The company is distributor/partner for LG, BenQ, QSC, RBH, FAAC, R&M, Extron, Panasonic, Hanwha Techwin, Barco, Planar, JBL, AMX, CISCO, DELL and other well-known vendor brands.
Delivering customized software solutions with proper integrations with customer's local applications.
Directed sales support staff in administrative tasks to help sales reps close deals.
Developed sales strategy based on research of customer buying trends and market conditions.
Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
Connected with prospects through trade shows, cold calling and local-area networking.
Evaluated costs against expected market price points and set structures to achieve profit targets.
Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
Forecasted sales and established processes to achieve sales objectives and related metrics.
Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
Formulated and presented innovative strategies to stakeholders to build successful sales plans.
Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
Established and cultivated solid business relationships with new or existing customers.
Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
Closed lucrative sales deals using strong negotiation and persuasion skills.
Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
Pre-Sales Manager
Tafeel IT Co.
01.2011 - 12.2013
Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Working on Laserfiche Document Management System and E-Correspondence Applications by studying and analyzing customer processes, implementing the requests in presentations live-demos.
Ability to deliver the customer the best value for money of the solution that matches the customer budget and requirements.
Prepared sales presentations for clients showing success and credibility of products.
Directed sales support staff in administrative tasks to help sales reps close deals.
Drove sales by developing multi-million dollar contract sales.
Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Organized promotional events and interacted with community to increase sales volume.
Built relationships with customers and community to establish long-term business growth.
Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Managed accounts to retain existing relationships and grow share of business.
Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
Compiled and analyzed data to determine approaches to improve sales and performance.
Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
Communicated product quality and market comparisons by creating sales presentations.
Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Delivered recommendations to long-term accounts to promote brand awareness to key audience.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Development Manager
Tafeel IT CO.
01.2009 - 12.2011
Directed product development efforts using industry-specific tools to increase sales and overall company productivity.
Supervised team duties related to decision support and business intelligence for business users.
Led team of 10-15 developers in analysis and rebuild of software from conception through implementation.
Managed many individual projects simultaneously for product lifecycle development.
Managed new employee orientation training process each year.
Evaluated success of training programs and recommended improvements to upper management to enhance effectiveness.
Reviewed and edited all training materials for accuracy and company policy compliance.
Trained staff during demonstrations, meetings, conferences, and workshops.
Conducted orientation sessions and organized on-the-job training for new hires.
Drove departmental performance and achievement of service levels through focused team operational reviews, structured coaching, and managing to enterprise targets.
Senior Software Engineer
Sakhr Software
12.2006 - 12.2008
Worked with project managers, developers, quality assurance and customers to resolve technical issues.
Led software development initiative as subject matter expert and primary point-of-contact for project management staff.
Checked client code for bugs and weaknesses using approved troubleshooting methods.
Trained and mentored junior developers and engineers, teaching skills in C++, C#, SQL Server, ASP.NET in addition to local products of SAKHR like ArabDocs, TTS, OCR and Idrisi while working to improve overall team performance.
Ability to work on Workflow, E-Correspondence and Document Management projects.
Coordinated with other engineers to evaluate and improve software and hardware interfaces.
Updated old code bases to modern development standards, improving functionality.
Collaborated with management, internal and development partners regarding software application design status and project progress.
Delivered unit-tested systems within customer-prescribed timeframes.
Collaborated with clients to define solution requirements.
Maintained existing software systems by identifying and correcting software defects.
Identified and documented project changes with proactive budget oversight.
Participated in architecture, design and implementation of back-end features using C++, C#, SQL Server, ASP.NET, Java and Web Services.
Working on front-end tasks using HTML, CSS, Java-script, AJAX, REST Services.
Offered experience with Ruby, Android, Java and Python.
Education
MBA - Marketing
Paris ESLSCA Business School
Cairo, Egypt
03.2020
German Language - German Language And Literature
Goethe Institute
Cairo, Egypt
03.2019
PMP Course - Information Technology Project Management
Jordanian Engineering Association
Jeddah. Saudi Arabia
06.2010
Bachelor of Science - Computer Science
Helwan University
Cairo, Egypt
06.2006
Skills
Business growth and retention
Rapport and relationship building
Sales Tracking
Brand-building strategies
Performance tracking and evaluations
Profitability Optimization
Sales Presentations
Negotiation expertise
Contract Negotiations
Pipeline Management
Account development
Competitor Analysis
Personnel Management
Service Upselling
Sales Coaching
Business Development
Vendor Management
Strategic Planning
Sales Reporting
National account management
Lead Generation
Client Relationship Management
Market Research
Sales team training
Sales Planning
B to B sales
Market intelligence
Operations
Risk Mitigation
CRM Software
Direct Sales
Systems and software expertise
Verbal and written communication
Marketing strategy
Relationship Building
Sales strategy development
Languages
Arabic
Native language
English
Proficient
C2
German
Upper intermediate
B2
French
Elementary
A2
Timeline
Senior Sales Manager
AMCO Technology International - ATI
01.2014 - Current
Pre-Sales Manager
Tafeel IT Co.
01.2011 - 12.2013
Development Manager
Tafeel IT CO.
01.2009 - 12.2011
Senior Software Engineer
Sakhr Software
12.2006 - 12.2008
MBA - Marketing
Paris ESLSCA Business School
German Language - German Language And Literature
Goethe Institute
PMP Course - Information Technology Project Management