Ibrahim Farouk Al-Aqqad
Brand Manager
Riyadh
Summary
Brand Manager | 15+ Years of Experience in Brand, Sales & Operations
Strategic and hands-on brand manager with over 15 years in brand development, sales execution, and warehouse coordination. Recognized for practical thinking, team collaboration, and delivering reliable results under pressure. Focused on driving continuous improvement and delivering customer-centric outcomes.
Expert in crafting brand strategies that speak to the target market. Adept at using consumer behavior insights and market data to guide positioning and growth.
Overview
17
17
years of professional experience
2007
2007
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
Brand Manager
Adawliah Electronic Appliances Holding
05.2016 - Current
- Develop and manage brand strategies to increase visibility and market share.
- Conduct competitor analysis and introduce new brands to the market.
- Coordinate marketing plans, product launches, and promotional campaigns.
- Analyze market trends and customer feedback to guide business decisions.
- Align product development and sales goals across departments.
- Support sales teams with training and clear brand messaging.
Senior Sales Executive
RadioShack Egypt
05.2010 - 10.2012
- Delivered top-level customer service and closed daily sales targets.
- Managed stock levels and prepared weekly replenishment orders.
- Handled cash operations and submitted reports to finance.
- Solved customer problems quickly and ensured after-sales support.
- Maintained high product display standards in-store.
Warehouse Supervisor
Kuwait Food Company (Americana)
02.2008 - 04.2010
- Supervised warehouse staff and ensured smooth daily operations.
- Controlled inventory, applied correct storage methods, and reduced waste.
- Implemented stock control procedures and tracked supply movement.
- Trained team members and improved productivity.
- Resolved internal work issues effectively.
Education
Bachelor’s Degree - Commerce – Accounting
Cairo University
Skills
Brand Planning & Product Strategy
Brand positioning
Brand-building strategies
Brand management
Brand promotion
Brand development
Price structuring
Product management
Marketing Coordination & Promotions
Marketing support
Campaign planning
Sales strategy
B2B sales
Sales Operations & After-Sales Support
Sales tracking
Sales support
Sales monitoring
Growth tracking
Analytics reporting
Performance monitoring
Market analysis
Competitor analysis
Category growth
Partnership development
Creative direction
Internal communications
Inventory & Warehouse Management
Supply chain management
Staff coaching
Agency management
Problem-solving
Certification
Trained Associate – RadioShack Middle East, Customer Service, Strategic Thinking, Selling Techniques, 10/01/11, Cairo, Egypt
Timeline
Brand Manager
Adawliah Electronic Appliances Holding
05.2016 - Current
Senior Sales Executive
RadioShack Egypt
05.2010 - 10.2012
Warehouse Supervisor
Kuwait Food Company (Americana)
02.2008 - 04.2010
Bachelor’s Degree - Commerce – Accounting
Cairo University