Ibrahim Rashad

· Addressed deal challenges and engaged potential partners in the FMCG and other industries to establish mutually beneficial lending functions.

· Collaborated with DF and Loan Officer Teams to develop strategies aligned with the company’s 2024 financial goal of 2 billion EGP, having already achieved 1.6 billion EGP, with 580 million EGP secured for July and August.

· Monitored partnership performance and identified areas for improvement to drive sustained growth and operational efficiency.

· Spearheaded the development of the Nota product, the first overdraft solution designed to serve up to 5,000 SMEs and suppliers.

· Negotiated terms, contracts, and agreements with partners, ensuring equitable deals while also working on Islamic financing contracts in collaboration with Sharia auditors to meet market demand.

· Ensured that all partnerships involving financial services and loan disbursements complied with legal and regulatory requirements across the regions where the microfinance institution operates.

· Developed tailored business plans for clients, incorporating executive summaries, market analysis, organizational structure, and growth strategies to align with their objectives.

· Conducted feasibility studies and SWOT analyses to assess business viability and provide strategic guidance.

· Created detailed financial projections, including income statements, cash flow forecasts, and balance sheets, to support long-term planning and decision-making.

· Advised clients on budgeting and cost management to improve financial efficiency and drive profitability.

· Analyzed consumer behavior, market trends, and competitor activities to identify strategic opportunities and mitigate risks.

· Led primary market research initiatives to gather actionable insights and inform business strategies.

· Developed integrated marketing strategies to align with business objectives, enhancing market positioning and competitive advantage.

· Planned and executed comprehensive marketing campaigns across digital and traditional channels to maximize reach and impact.

Sample of work :- https://shorturl.at/bU87w

· Developed a comprehensive growth plan for Cairo Governorate and strategic partners, incorporating market research, competitive analysis, and target customer identification to drive regional expansion.

· Collaborated with two partners to develop and execute a business plan for Q3 and Q4 of 2023, successfully serving 2,750 merchants and generating 10 million EGP in revenue.

· Proactively optimized and nurtured partnerships with 20 wholesalers, employing data-driven strategies to identify growth opportunities and enhance mutual value.

· Led the onboarding process for new partners on the Kuzlo platform, ensuring a smooth integration by guiding them through key platform features and functionality.

· Implemented and managed a structured sales process for a team of 10, driving deals through the pipeline and ensuring consistent closures.

· Strategically unlocked the potential of over 2,300 SKUs through targeted offers designed to boost customer engagement and accelerate revenue growth.

· Collaborated with a team of 3 to reduce error rates for shipping and delivery companies by 3%, enhancing operational efficiency.

· Led the execution of marketing and advertising campaigns, driving the implementation of strategic initiatives that expanded the customer base to 50,000 and generated 50 million EGP in revenue.

· Developed and introduced a new sales concept for out-of-stock products, which now accounts for 25% of monthly sales.

· Managed a cross-functional team of 6 developers to build and maintain the company’s website, ensuring seamless user experience and operational reliability.

· Conducted in-depth analysis of customer complaints to identify root causes, leading to actionable improvements in products, services, and processes.

· Finalized and implemented a comprehensive business plan and strategic growth roadmap, targeting the acquisition of 1 million customers over the next 5 years.

· Evaluated purchasing strategies and recommended optimized procurement decisions for high-demand items from preferred suppliers.