Iman Ahmed
CRM Manager/Business Development Manager
Giza,Egypt
Summary
Experienced management professional with history of success in developing and implementing customer relationship management strategies that drive business growth. Possesses skills in analysing customer data and utilising CRM tools to deliver personalised experiences and improve customer retention. Excels at achieving long-term client sustainability.
Overview
18
18
years of professional experience
3
3
Languages
Work History
CRM Manager
Alfa Logistics
Giza, Egypt
10.2022 - Current
- Tailored campaigns for specific objectives based on project brief.
- Crafted engaging messaging campaigns for seamless and consistent brand-wide communications.
- Segmented customers to deliver tailored retention, conversion and activation campaigns with maximum impact.
- Drove user retention and customer lifetime value by refining existing processes.
- Built centralised CRM strategy designed to engage, convert and retain customers in line with targets.
- Liaised with stakeholders and wider programme project managers to review, plan and implement updates.
- Briefed and motivated staff to deliver daily operational requirements.
- Actioned customer feedback to promote continued service improvement.
- Kept appropriate stock levels to meet operational needs.
- Facilitated communication and collaboration across departments.
- Established competitive pricing strategies to augment sales.
- Executed data-driven sales and marketing strategies to boost revenue.
- Received and resolved customer complaints escalated by staff.
Marketing Manager
KBH
Giza, Egypt
02.2019 - 02.2022
- Liaised with sales, technical and customer service teams to drive on-time, under-budget project completion.
- Advised on marketing strategy with strong industry knowledge.
- Led client meetings to scope project goals, reporting and deliverables.
- Delivered sales pitches and presentations to high-profile clients.
- Developed targeted Facebook and Google Ads campaigns.
- Supervised all marketing and planning activities to achieve company goals.
- Optimised sales methods to best engage, acquire and retain customers.
Sales and Marketing Manager
Logistica Egypt
Giza, Egypt
07.2015 - 06.2017
- Operated CRM software to manage sales activities, pipelines and teams.
- Mapped strategic accounts and developed and executed strategies to penetrate desired markets.
- Conducted progress meetings with clients to determine new requirements.
- Developed strategic marketing campaigns, increasing new lead generation and conversion.
- Followed up on sales leads by introducing new CRM software, increasing lead conversion.
- Prepared monthly sales forecast reports detailing key metrics to examine areas of improvement.
- Attended networking events to secure partnerships and grow professional networks.
- Implemented creative pricing strategy, improving gross margin and profit.
- Drove improvement of quality and customer service standards, maintaining client satisfaction scores.
- Directed sales and marketing initiatives, expanding market share to new segments.
- Crafted high-impact presentations and business proposals for new and existing clients.
- Developed marketing plans to support department strategies.
- Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
- Supported front-line sales teams with well-coordinated administrative operations.
- Conducted regular market assessments to stay current on trends and maintain readiness for changes.
- Analysed sales reports to identify trends and update strategies.
Sales & Marketing Supervisor
Agility Egypt
Giza, Egypt
09.2010 - 04.2015
- Conducted progress meetings with clients to determine new requirements.
- Implemented creative pricing strategy, improving gross margin and profit.
- Developed, implemented and monitored digital marketing campaigns including research, advertising and public relations efforts to ensure adequate growth and expected results.
- Exceeded sales and profitability goals by researching markets to identify and capitalise on unmet needs.
- Represented Company at events such as trade shows, associations and meetings to promote products and programmes and build working relationships.
- Worked with sales team to solicit and sell products and services to potential clients.
- Created extensive training programmes to increase technical knowledge of products.
- Applied new tools and multi-channel approaches to generate demand for products and services.
- Attended networking events to secure partnerships and grow professional networks.
- Improved visibility and brand awareness by developing creative, engaging advertising campaigns.
- Grew engagement, interaction and reputation through multi-platform campaigns for outstanding levels of client satisfaction.
- Mapped strategic accounts and developed and executed strategies to penetrate desired markets.
- Directed sales and marketing initiatives, expanding market share to new segments.
- Followed up on sales leads by introducing new CRM software, increasing lead conversion.
- Drove improvement of quality and customer service standards, maintaining client satisfaction scores.
- Crafted high-impact presentations and business proposals for new and existing clients.
- Prepared monthly sales forecast reports detailing key metrics to examine areas of improvement.
- Established and cultivated partnerships with stakeholders including customers, contractors, consultants and distributors to maximise Type opportunities.
- Developed strategic marketing campaigns, increasing new lead generation and conversion.
- Supported front-line sales teams with well-coordinated administrative operations.
- Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
- Analysed sales reports to identify trends and update strategies.
- Developed marketing plans to support department strategies.
- Optimised sales methods to best engage, acquire and retain customers.
- Organised special sales at specific times to drive customer engagement and move high volumes of products.
Food Safety Technologist
Mars Egypt
Giza, Egypt
07.2007 - 02.2008
- Improved workplace safety through regular compliance assessments.
- Managed complex schedule to address requests for site visits and inspections.
- Updated organisational database with official recommendations and inspection results.
- Carried out thorough food hygiene and safety training, providing staff with additional resources for continued learning.
- Met with members community and industry leaders to discuss illness prevention and food contamination risks.
- Supported continued compliance with all food hygiene legislation and best practices.
- Advised businesses and organisations in corrective actions for remediation of compliance issues.
- Inspected food preparation and storage procedures against statutory guidelines, implementing process changes as needed.
- Performed regular food hygiene inspections and audits, maintaining continued adherence with statutory regulations.
- Enforced strict allergen legislation, displaying relevant information appropriately for optimised customer safety and wellbeing.
- Maintained records of inspections, site visits and findings.
- Trained staff and contractors on occupational and environmental health compliance.
- Recorded hazard and risk data for ongoing analysis and evaluation.
Marketing Teaching Assistant
October University for Modern Sciences and Arts
Giza, Egypt
02.2007 - 06.2007
- Provided safe, stimulating classroom environments to maximise student engagement and attainment.
- Oversaw students during breaks to maintain safe environment.
- Performed administrative activities such as taking attendance, marking assignments and maintaining student records.
- Boosted academic achievement of special needs students through compassionate, considered individual tutoring.
- Distributed learning materials, textbooks and stationery, enabling full student cooperation in activities.
- Developed and nurtured excellent relationships with students and staff, enhancing positive learning environments.
- Cultivated close working relationships with students, teaching staff and parents.
- Helped teachers with lesson plan development, class preparation and student mentoring.
- Organised and distributed learning materials, ensuring students received relevant homework, textbooks and classroom supplies.
- Prevented student misbehaviour through constant classroom monitoring and prompt interventions.
- Tutored students individually and in small groups to reinforce learning concepts from core subjects.
- Recommended additional materials and resources to improve student skills.
- Offered students personalised support during in-class activities and projects.
- Helped teachers with lesson plan development, class preparation and student mentoring, improving overall department attainment.
- Encouraged students to work together to complete projects and solve problems.
Quality Assurance Coordinator
Heinz Egypt
Giza, Egypt
03.2006 - 06.2007
- Led auditing processes of production operations to increase performance and output quality.
- Supported suppliers and supply-chain organisations in understanding and meeting agreed quality standards.
- Produced detailed quality performance reports, assessing progress towards key project goals.
- Designed and implemented quality assurance training programmes for improved staff understanding.
- Defined and implemented quality standards across production processes, enabling improved outcomes.
- Drove continual improvement of quality standards, systems and procedures to meet key business objectives.
- Improved customer satisfaction ratings by addressing product shortfalls through detailed root-cause analysis.
- Analysed quality metrics and performed managerial reviews, recommending action plans to close operational gaps.
- Translated senior management directives into actionable front-line policies and implemented changes with staff.
Education
MBA - Business & Marketing
Herriot Business School-Edinburgh
Scotland03.2010
BA Of Arts - Political Economy ,Double Minors in BA/Economics
The American University in Cairo
Cairo02.2006
Skills
Proposal creation
undefinedAccomplishments
KEY ACHIEVEMENTS
ALFA LOGISTICS
· Maintaining 95%- 97% capacity untilization monthly as per target.
· Achieved 22% annual net revenue increase.
· Increased gross sales by 35% per year in 2023 closing through existing accounts expansion, regained big lost customer and acquiring 2 new clients.
- Introduced big client WFP & successfully closed the deal for 3 years boosting revenues by 25% in 2024
- Successful closure of copacking project with over 3M revenue monthly boosting company revenues by 54%
- Introduced 2 small clients one of them is in retail food chain.
· Initiated copacking new projects generated over 700,000 per month.
· Successful introduction and management of EV fleets project with finance managing commercial & marketing campaign
· Increased company rates end of 2022 (15%-25%)& renewed 100% all contracts with no loss.
Successful rates increase by 22-25% increase in 2024 with no loss for renewed contracts.
·
OVERACHIEVEMENT:
PROMOTED TO ACT AS MARBELLA GROUP BD MANAGER
· Conducted documentaries for Marbella Factories (noodles & confectionary)
· Attend all major events & factory tours with key clients highlighting our manufacturing capabilities.
· Engaged in 3 co-manufacturing deals on table (Mac & Cheese noodle project with Chipsy, tomato paste filling with Harvest, confidential confectionary project)
· Signed 2 important deals for Sosdi dry port (20k open yard & 2000 m2 rental with key client) extending our clients needs to comanufacturing and dry ports services.
· Engaged in full company presentation to prospected investors and BOT prospects.
· Full management of key accounts boosting revenues by 35% from existing mega clients only
Trainings
· Communication skills
· Salesworkshop
· Sales Planning
· Business Etiquette
· BusinessCorrespondence
· Photoshop
· Time Management and prioritization
· Warehouse Management
· Negotiations Workshop
· CRM tools and clients’ retention
· Safety workshops
· ISO9001:2000
· Risk Assessment
· First Aid
Timeline
CRM Manager
Alfa Logistics
10.2022 - Current
Marketing Manager
KBH
02.2019 - 02.2022
Sales and Marketing Manager
Logistica Egypt
07.2015 - 06.2017
Sales & Marketing Supervisor
Agility Egypt
09.2010 - 04.2015
Food Safety Technologist
Mars Egypt
07.2007 - 02.2008
Marketing Teaching Assistant
October University for Modern Sciences and Arts
02.2007 - 06.2007
Quality Assurance Coordinator
Heinz Egypt
03.2006 - 06.2007
MBA - Business & Marketing
Herriot Business School-Edinburgh
BA Of Arts - Political Economy ,Double Minors in BA/Economics
The American University in Cairo
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