Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic
Inji Senada

Inji Senada

Marketing Guru
Cairo,C

Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 15+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

18
18
years of professional experience
4
4
years of post-secondary education
1
1
Certification
4
4
Languages

Work History

Marketing Manager

Dr. Greiche Glass
09.2022 - Current
  • Developed and executed comprehensive marketing campaigns across various platforms to increase brand awareness and drive customer engagement.
  • Created their marketing existence from scratch, including websites, brochures, social media, activations, and TV presence.
  • Managed a team of marketing professionals, providing guidance and direction to ensure projects were completed on time and within budget.
  • Collaborated with cross-functional teams, including sales and product development to align marketing initiatives with overall business objectives and drive revenue growth.
  • Researched and planned relevant exhibitions to participate in worldwide
  • Increase export sales by 10%
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization

Marketing Manager

Domino's Pizza
04.2018 - 08.2022
    • Developed and implemented strategic marketing campaigns to increase brand awareness and drive customer acquisition, resulting in a 80% increase in sales and 30% increase in the market share
    • Managed cross-functional teams to execute integrated marketing initiatives across digital, social media, and traditional channels, resulting in a 75% increase in website traffic and engagement.
    • Analyzed market trends and consumer insights to identify new growth opportunities and product positioning strategies.
    • Collaborated with sales and product development teams to launch new product offerings and promotional campaigns.

Marketing & PR Manager

Nineteen Twenty Five
04.2017 - 02.2018
  • Choose and book entertainment
  • Raised brand awareness through consistent marketing efforts>
  • Managed internal, external, and crisis communications.
  • Reported on press coverage recaps to determine areas for improvement.
  • Consulted with advertising agencies to arrange promotional campaigns in various types of media.

Marketing Manager

Increase- Cafe Supreme & Sushi Bay
12.2015 - 03.2017
  • Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
  • Worked with graphic designers and writers to establish theme and tone for content.
  • Devised content strategy to effectively engage target audiences.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.

Events Sales Manager

Fuze Communications
01.2015 - 06.2015
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Collaborated with cross-functional teams, including marketing, operations, and finance to optimize event outcomes and profitability.
  • Developed compelling presentation decks to gain approval for ideas and communicate results.
  • Mentored junior team members on best practices in event sales management, fostering a culture of continuous growth and development within the team.

Business Development Manager

The Coffee Bean & Tea Leaf
05.2013 - 12.2014
  • Monitor new growth opportunities through new locations; new products in our menu or new operation method.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Enhanced the company''s profitability by identifying and eliminating inefficiencies in existing business processes.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.

Solution Specialist

Archimedia
09.2010 - 03.2013
  • Demonstrate our products and services to potential and existing clients and assist them to select the best automation solution that suits their needs.
  • Managed complex projects from inception to completion, ensuring timely delivery while adhering to budget constraints.
  • Managed diverse projects and resolved complex issues to support timely completion.

Marketing Communication Manager

Kandil Industries
03.2007 - 01.2011
  • Contributed to long-term marketing plans and strategies.
  • Cultivated interpersonal skills by building positive relationships with others.
  • Worked effectively in fast-paced environments.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
  • Self-motivated, with a strong sense of personal responsibility.

Real Estate Sales Agent

ERA
01.2006 - 01.2007
  • Identified seller's needs and adapted the ERA listing presentations to meet these needs.
  • Communicated with clients to understand property needs and preferences.
  • Advertised client properties through websites, social media, and real estate guides.
  • Leveraged market knowledge and analysis to provide guidance and advice on best options for clients.

Education

Bachelor Degree - Business

Cairo University
Cairo
09.2000 - 07.2004

High School -

Sacre-Coeur
Cairo

Skills

Communication skills

Marketing Strategy

Marketing Research

Social Media Marketing

Team Leadership

Project Management

Budgeting and Allocation

Performance Evaluations

Creative Direction

Product Promotion

Google Analytics

Attention to Detail

Accomplishments

  • Elevated Domino's pizza market share by 30% through the successful opening of 15 new stores within a 4-year period
  • Transformed 1925 restaurant into a popular weekday destination by implementing personalized experiences every night
  • Re-positioned Dr. Greiche Glass, resulting in a 10% increase in export sales and a 20% increase in local sales

Certification

Advanced Social Media Certificate

03-2022

Timeline

Marketing Manager

Dr. Greiche Glass
09.2022 - Current

Advanced Social Media Certificate

03-2022

Marketing Manager

Domino's Pizza
04.2018 - 08.2022

Marketing & PR Manager

Nineteen Twenty Five
04.2017 - 02.2018

Marketing Manager

Increase- Cafe Supreme & Sushi Bay
12.2015 - 03.2017

Events Sales Manager

Fuze Communications
01.2015 - 06.2015

Business Development Manager

The Coffee Bean & Tea Leaf
05.2013 - 12.2014

Solution Specialist

Archimedia
09.2010 - 03.2013

Marketing Communication Manager

Kandil Industries
03.2007 - 01.2011

Real Estate Sales Agent

ERA
01.2006 - 01.2007

Bachelor Degree - Business

Cairo University
09.2000 - 07.2004

High School -

Sacre-Coeur

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Inji SenadaMarketing Guru