Inji Senada
Marketing Guru
Cairo,C
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 15+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
18
18
years of professional experience
4
4
years of post-secondary education
1
1
Certification
4
4
Languages
Work History
Marketing Manager
Dr. Greiche Glass
09.2022 - Current
- Developed and executed comprehensive marketing campaigns across various platforms to increase brand awareness and drive customer engagement.
- Created their marketing existence from scratch, including websites, brochures, social media, activations, and TV presence.
- Managed a team of marketing professionals, providing guidance and direction to ensure projects were completed on time and within budget.
- Collaborated with cross-functional teams, including sales and product development to align marketing initiatives with overall business objectives and drive revenue growth.
- Researched and planned relevant exhibitions to participate in worldwide
- Increase export sales by 10%
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization
Marketing Manager
Domino's Pizza
04.2018 - 08.2022
- Developed and implemented strategic marketing campaigns to increase brand awareness and drive customer acquisition, resulting in a 80% increase in sales and 30% increase in the market share
- Managed cross-functional teams to execute integrated marketing initiatives across digital, social media, and traditional channels, resulting in a 75% increase in website traffic and engagement.
- Analyzed market trends and consumer insights to identify new growth opportunities and product positioning strategies.
- Collaborated with sales and product development teams to launch new product offerings and promotional campaigns.
Marketing & PR Manager
Nineteen Twenty Five
04.2017 - 02.2018
- Choose and book entertainment
- Raised brand awareness through consistent marketing efforts>
- Managed internal, external, and crisis communications.
- Reported on press coverage recaps to determine areas for improvement.
- Consulted with advertising agencies to arrange promotional campaigns in various types of media.
Marketing Manager
Increase- Cafe Supreme & Sushi Bay
12.2015 - 03.2017
- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
- Worked with graphic designers and writers to establish theme and tone for content.
- Devised content strategy to effectively engage target audiences.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Events Sales Manager
Fuze Communications
01.2015 - 06.2015
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Collaborated with cross-functional teams, including marketing, operations, and finance to optimize event outcomes and profitability.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Mentored junior team members on best practices in event sales management, fostering a culture of continuous growth and development within the team.
Business Development Manager
The Coffee Bean & Tea Leaf
05.2013 - 12.2014
- Monitor new growth opportunities through new locations; new products in our menu or new operation method.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Enhanced the company''s profitability by identifying and eliminating inefficiencies in existing business processes.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Solution Specialist
Archimedia
09.2010 - 03.2013
- Demonstrate our products and services to potential and existing clients and assist them to select the best automation solution that suits their needs.
- Managed complex projects from inception to completion, ensuring timely delivery while adhering to budget constraints.
- Managed diverse projects and resolved complex issues to support timely completion.
Marketing Communication Manager
Kandil Industries
03.2007 - 01.2011
- Contributed to long-term marketing plans and strategies.
- Cultivated interpersonal skills by building positive relationships with others.
- Worked effectively in fast-paced environments.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Self-motivated, with a strong sense of personal responsibility.
Real Estate Sales Agent
ERA
01.2006 - 01.2007
- Identified seller's needs and adapted the ERA listing presentations to meet these needs.
- Communicated with clients to understand property needs and preferences.
- Advertised client properties through websites, social media, and real estate guides.
- Leveraged market knowledge and analysis to provide guidance and advice on best options for clients.
Education
Bachelor Degree - Business
Cairo University
Cairo 09.2000 - 07.2004
High School -
Sacre-Coeur
CairoSkills
Communication skills
undefinedAccomplishments
- Elevated Domino's pizza market share by 30% through the successful opening of 15 new stores within a 4-year period
- Transformed 1925 restaurant into a popular weekday destination by implementing personalized experiences every night
- Re-positioned Dr. Greiche Glass, resulting in a 10% increase in export sales and a 20% increase in local sales
Certification
Advanced Social Media Certificate
Timeline
Marketing Manager
Dr. Greiche Glass
09.2022 - Current
Advanced Social Media Certificate
03-2022
Marketing Manager
Domino's Pizza
04.2018 - 08.2022
Marketing & PR Manager
Nineteen Twenty Five
04.2017 - 02.2018
Marketing Manager
Increase- Cafe Supreme & Sushi Bay
12.2015 - 03.2017
Events Sales Manager
Fuze Communications
01.2015 - 06.2015
Business Development Manager
The Coffee Bean & Tea Leaf
05.2013 - 12.2014
Solution Specialist
Archimedia
09.2010 - 03.2013
Marketing Communication Manager
Kandil Industries
03.2007 - 01.2011
Real Estate Sales Agent
ERA
01.2006 - 01.2007
Bachelor Degree - Business
Cairo University
09.2000 - 07.2004
High School -
Sacre-Coeur
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