Business Unit Manager
Elrewaini Distribution
01.2020 - Current
Ismail Elrewani
Commercial Manager
Cairo
Timeline
Key Account Manager
Elrewaini Distribution
01.2018 - 12.2019
Supply Chain Coordinator
Elrewaini Distribution
01.2017 - 01.2018
Early Roles in Branch Sales and Operations
Elrewaini Distribution
12.2013 - 12.2016
Bachelor of Science - Mechatronics Engineering
University of Wales
04.2001 -
MBA - Finance And Strategic Marketing
German University in Cairo (GUC)
Summary
End-to-end commercial operator with 10+ years of P&L ownership in Egypt's ceramic tile distribution market, operating in fragmented, price-competitive environments. Proven experience running principal distribution models with full inventory, credit, and cash risk. Track record of scaling dealer networks, negotiating supplier partnerships, enforcing pricing and credit discipline, and optimizing working capital. Known for fixing broken systems and converting operational complexity into sustainable profit. MBA candidate at the German University in Cairo, focused on finance and strategic marketing.
Languages
Arabic
Bilingual or Proficient (C2)
English
Upper intermediate (B2)
Skills
Profit & Loss (P&L) Management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work History
Business Unit Manager
Elrewaini Distribution
01.2020 - Current
- Operated as principal distributor carrying full inventory, credit, and payment risk, managing cash flow across procurement, sales, and collections cycles with zero external financing.
- Delivered 60% total sales volume growth (2020-present) and expanded gross margins, maintaining profitability despite severe currency devaluation and intense market competition.
- Nearly doubled the active dealer network to drive geographic expansion into 4 new zones through structured credit policies and relationship management.
- Improved cash conversion cycle by reducing inventory days 32%, cutting collection time by 35%, and extending supplier payment terms by 50%, strengthening liquidity position and reducing working capital requirements.
- Negotiated volume-based agreements with major manufacturers, securing cost advantages and ensuring supply continuity during material shortages.
- Led a cross-functional team across sales, logistics, and finance with full accountability for P&L performance and cash conversion.
Key Account Manager
Elrewaini Distribution
01.2018 - 12.2019
- Managed portfolio of wholesale dealers, contractors, and project customers with accountability for volume, margin, and collections.
- Negotiated pricing structures, discount frameworks, and credit terms to balance customer retention with profitability and cash flow protection.
- Built territory coverage and promotional plans based on demand patterns, competitive dynamics, and inventory position.
- Maintained direct relationships with high-value accounts, resolving disputes and actively managing credit risk.
Supply Chain Coordinator
Elrewaini Distribution
01.2017 - 01.2018
- Consolidated demand signals from branches and key accounts into purchasing forecasts guiding manufacturer orders and inventory deployment.
- Set inventory targets by SKU and location to balance availability, turnover, and working capital constraints.
- Coordinated warehouse operations, loading schedules, and delivery execution.
- Analyzed inventory aging and slow-moving stock, recommending promotions and assortment adjustments to improve capital efficiency.
Early Roles in Branch Sales and Operations
Elrewaini Distribution
12.2013 - 12.2016
- Managed daily branch operations including staff supervision, customer service, cash handling, and inventory accuracy.
- Delivered showroom sales through consultative selling and product advisory.
- Maintained merchandising standards and service quality to drive repeat business.
Education
MBA - Finance And Strategic Marketing
German University in Cairo (GUC)
Cairo, Egypt05-2027
Bachelor of Science - Mechatronics Engineering
University of Wales
United Kingdom 04.2001 -
Overview
12
12
years of professional experience
2
2
Languages
1
1
Certificate
Professional Development
American University in Cairo (AUC), Cairo, Cairo, 09/23, 12/25, Selected professional certificates covering global logistics strategy, e-business and e-logistics, demand planning, freight forwarding, sustainability and reverse logistics, project finance, feasibility studies, project planning and control, resource management, contract management, market research, and project management.