Timeline
Summary
LANGUAGES
Skills
Work Availability
Work History
Education
Overview
Certification
Generic
ISMAIL ELREWAINI

ISMAIL ELREWAINI

Commercial & Supply-Chain Leader
Qalyubia

Timeline

Business Unit Manager

Elrewaini Ceramic & Porcelain
01.2020 - Current

Wholesale & Supply Chain Manager (Merchandising)

Elrewaini Ceramic & Porcelain
12.2016 - 12.2019

Retail Sales & Operations Lead (Multi-Store Network)

Elrewaini Ceramic & Porcelain
12.2013 - 11.2016

Maintenance Engineer

Venezia Company for Ceramic Production
11.2012 - 11.2013

Diploma - Project Management

American University in Cairo (AUC)

BSc - Mechatronics Engineering

University of Wales

MBA -

German University in Cairo (GUC)

Summary

Experienced with strategic planning, team leadership, and operational efficiency. Utilizes strong analytical skills to drive business growth and improve performance. Track record of effectively managing resources and achieving business objectives.

LANGUAGES

Arabic (Native)
English (C1 Advanced)

Skills

Distributor Management

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work History

Business Unit Manager

Elrewaini Ceramic & Porcelain
01.2020 - Current
  • Own full P&L for retail, wholesale, and B2B; sustain strong year-over-year growth and higher margins.
  • Set channel pricing and discount rules from market/competitor insight to protect contribution and win share.
  • Build and execute distributor and route-to-market strategy (segmentation, territories, joint plans, trade terms, credit), expanding into new regions, signing distributors, and winning key accounts.
  • Negotiate manufacturer agreements with volume pricing and payment terms aligned to demand and cash flow.
  • Run a hybrid fulfillment model (warehouse stock for core lines plus direct manufacturer shipments for projects), cutting lead time ~10–15% and lowering working capital.
  • Direct sales, operations, and inventory planning to balance availability and cash; maintain high stock turns and low out-of-stocks.
  • Build live dashboards for revenue, margin, receivables, and inventory to drive weekly decisions and forecast accuracy.
  • Align the 3PL network and routes; reduce transport cost ~10% and keep on-time, complete deliveries in the high-90s.

Wholesale & Supply Chain Manager (Merchandising)

Elrewaini Ceramic & Porcelain
12.2016 - 12.2019
  • Onboarded new dealers and B2B clients end to end (terms, credit, assortments, training), accelerating first orders and repeat sales.
  • Managed after-sales for dealers and projects (claims, replacements, installation guidance), shortening resolution times and lifting loyalty.
  • Shipped 1,400+ pallets per month; grew wholesale revenue ~30% through rebates and joint growth plans.
  • Partnered with dealers on pricing, promotions, assortments, and display standards to raise sell-through.
  • Upgraded warehouses and carrier partnerships; reduced distribution cost ~12% and raised delivery reliability to the high-90s.
  • Standardized invoicing and inventory controls; tightened credit to improve cash flow.

Retail Sales & Operations Lead (Multi-Store Network)

Elrewaini Ceramic & Porcelain
12.2013 - 11.2016
  • Led a multi-store network, achieved targets, supervised up to eight staff, and upheld display standards with fast issue resolution.
  • Increased order value and sell-through through consultative selling, upselling, and cross-selling; ran local promotions that lifted monthly sales.
  • Developed showroom standards, replenishment cadence, and service coaching to sustain customer satisfaction.
  • Built Excel tools for invoicing, inventory, and daily cash, reducing reconciliation time and shrinkage.
  • Tracked performance against targets and coached teams on service and design guidance.

Maintenance Engineer

Venezia Company for Ceramic Production
11.2012 - 11.2013
  • Reduced equipment downtime by conducting root-cause analysis on AGVs and conveyor systems.
  • Optimised preventive-maintenance schedules, improving line reliability.

Education

MBA -

German University in Cairo (GUC)

Diploma - Project Management

American University in Cairo (AUC)
05.2024

BSc - Mechatronics Engineering

University of Wales
10.2012

Overview

13
13
years of professional experience
2
2
Languages
1
1
Certificate

Certification

Logistics & Transportation Certificate – AUC | Apr 2025

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ISMAIL ELREWAINICommercial & Supply-Chain Leader