Scuba diving
Data & analytics driven digital problems solver focusing on building relevant digital products & propositions that impact people's lives!
A passionate software geek by craft, expert system analyst by experience & digital products manager by choice
1st hired employee in the 1st digital bank in Egypt; launching in 2025 & powered by Banque Misr - 2nd largest bank in Egypt
Started in building bank's commercial roadmap, then moved to digital & insights building.
Worked on digital operating model, governance & more
Promoted to handle entire bank business intelligence arm reporting to deputy CEO directly
2024 - Current: Director of Business Intelligence
2023 - 2024: Head of Digital Intelligence, Engagement, & Governance
2021 - 2023: Head of Digital Analytics & Market Research
2019 - 2021: Digital Products & Value Proposition Senior Manager
2016 - Started in Digital Channels, supporting the function build along with establishing the new Ana Vodafone app as market leader
2017 - Moved to digital engagement focusing on capitalizing Vodafone digital footprint as main servicing & sales channels for consumers along with building stronger digital value added services platforms
2018-2019 Shifted to Enterprise Business Unit, focusing on offering digital, financial and data driven solutions for Vodafone Small, Micro & SOHOs (Small Office, Home Office) Businesses
Database design
Scuba diving
Camping
Hiking
Novels, Psychology, Finance, Biographies & True Stories