Goal driven and strategic coach and advisor with owner’s mentality. Experience from top management positions in stock listed and private Companies. Industry competence from many industries and organization including NGO's, fast moving consumer goods, home furnishing and kitchen's, retail, building and construction industries, automotive, water and irrigation among other. Solid international experience from variety of markets.
Key areas of expertise; strategy and growth, change management, project leadership and management, marketing and communications, management and organizational development, branding and innovation, retail and board work.
Several project in Russia, Serbia, Cyprus, Georgia, Lebanon, Egypt
Key focus on growth strategy and execution, management and organisation, sales and marketing
Several consulting projects for public companies, private equity owned businesses and private companies. Founder and consulting team leader.
Head of Fiskars homeware division with 300 M € in sales, own retail and production
Responsible for market leading biscuit company and member of the Orkla Brand management group.
Managing Director of L'Oreal and General Manager of Consumer products
Responsible for UK/ROI for launching Kellogg's Convenience Foods, Responsibility of marketing
Responsible for marketing of beer and soft drinks. Founder of most successful positioning still used today.
Organization and Strategy
Board Chairman Profile Vehicles, 2018- 2020
Board Member Upfronts 2021-
Board Member Saarioinen Oy 2013-2017
Board Member Olvi Oy Ab 2011- 2018
Vice Chairman - Design Forum Finland 2011- 2019
Board Member Oy Chips Ab 2005 – 2009
Board Member Abba Seafood Ab 2005-2009
Board Member SladCo , Moscow, Russia 2006-2009
Mentor Ruter Dam, Stockholm, Sweden - 2005 – 2012
Member of KMK, Stockholm, Sweden