Joey Maher Ibrahim Masoud

• Managing Egypt & North Africa E-commerce business and reporting directly to the GM - Oversee total brand P&L; achieve top-line and bottom-line results
• Manage and optimize the advertising and promotions budgets/spend for onsite advertising promotional programs. - Establish key metric and improve processes to achieve efficiencies and sustainable growth. - Develop and manage customer partnership and retention strategies through data and insights. - Develop innovative strategies in performance marketing and online sales by empowering the team to test and learn by providing them the key insights to optimize growth for the future. - Build, manage & refine online assortment, content, promotions with collaborations with brand managers, trade marketing & media managers to achieve success. - Owner of functional P&L and ROI for E-commerce.
• Online contribution increased from 5% to 13%.

• Managing daily operations and negotiating annual agreements with Ecommerce partners (Souq, Jumia, Noon, etc...). - Develop plan, KPI and Goals to achieve for each Ecommerce partner. - Define and implement Go to Market strategy with cross-functional teams (marketing, supply chain, IT, sales…) - Build strategic and long-term partnership with key E-Retailers in the country
• Lead listing of products and commercial terms & end to end process agreements with the E-Retailers - Create/Enhance/Maintain rich content, from product info to images, for all the products across platforms
• Ensure the brand store exudes the right image and all parameters are taken care of. - Monitor and follow up on the stock deliveries to the Ecom partners. - Manage the entire processes of Purchase Orders and Invoicing/Returns and Reconciliations of stocks. - Manage vendors by accepting & signing- Vendor Agreements on Vendor central for monthly Campaigns and tracking finances from E-Com channels - Debit notes, payments issues for distributor. - Support the Marketing team to execute the Marketing & Activation plans for different categories. - Provide basic reports on ECOM sales by category, activation effectiveness reports, Inventory details with ECOM partners among others. - Implement action plans
• Prepare and present products proposals to future and current Ecommerce partners. - Handle visibility on websites, thanks to collected information from marketing department to enhance brand's visibility and improve sales performance.
• Online contribution increased from 1% to 20%.

• Creating Social Media marketing strategies to create brand name, raise awareness and increase online & on-ground traffic. - Translate brand strategies into marketing plans and position it online & on-ground. - Evaluating competitor's digital marketing strategies and creating plans to overtake them. - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Plan and execute all social media and display advertising campaigns. - Identify trends and insights and optimize spend and performance based on the insights. - Approach potential clients through creating presentation pitches and marketing strategies. - Communicate with clients at a senior level to resolve issues and inquires. - Organize meetings with the Account Executives to ensure all members are on board and deliver within deadlines. - Manage external contractors and in-house stuff to ensure they produce on deadline. - Brainstorm new and creative growth strategies with the Account Executives and support them to ensure client satisfaction. - Collaborate with internal teams to create landing pages and optimize user experience.

• Responsible for managing all phases of projects from ideation through execution. - Review client objectives, input, and develop short and long-term integrated communication strategies for client. - Develop and deliver on all reports to clients on timely fashion. - Generate & share all quotations needed (activation, production etc). - Responsible for all content generation, posting & monitoring all engagement platforms. - Presentation preparation for all clients for approval on content ideas, online and on-ground activations (weekly & quarterly). - Brief designers and coordinate with them.

- Managed social media outlets for clients. -Created artwork and menus for food and beverages accounts. - Brainstormed and executed campaigns and competitions. - Proposed new ideas for improving the accounts. - Created marketing plans for clients. - Translated documents such as menus, promotions, and inquiries.