John Ashraf

Key Responsibilities:

• Established and maintained strategic partnerships with brokerage firms to drive business growth and increase platform adoption.
• Managed partner accounts end-to-end — from initial outreach and onboarding, to ongoing support, performance tracking, and retention.
• Conducted cold calling and outbound campaigns to identify, engage, and convert new brokerage partners.
• Educated partners on the platform’s features, tools, and best practices through personalized demos, training sessions, and continuous support.
• Ensured broker partners were actively promoting and driving sales through the platform, providing guidance and resources as needed.
• Followed up consistently with partners to track progress, resolve issues, and ensure timely commission payouts.
• Collaborated with internal teams to streamline onboarding processes and enhance the partner experience.
• Monitored partner activity and sales performance to identify growth opportunities, and optimize partner engagement strategies.

• Led overall operations for a BPO firm specializing in telemarketing, appointment setting, cold calling, and telesales services for solar, roofing, and real estate companies in the U.S.
• Drove business development by identifying, pitching, and securing new partnerships with industry-leading companies across targeted verticals.
• Oversaw the full client lifecycle from initial outreach, deal negotiation, onboarding, campaign execution, and ongoing relationship management.
• Monitored daily performance metrics across accounts to ensure high-quality lead generation and sales delivery, aligned with client KPIs.
• Collaborated with account managers to optimize team performance, resolve issues, and maximize client satisfaction and retention.
• Conducted weekly strategic meetings with company owners, account managers, and other stakeholders to review operations, performance data, and upcoming goals.
• Played a key role in scaling operations, improving workflow efficiency, and implementing process improvements across teams.
• Closed high-value deals with new partners, negotiating terms, and ensuring a seamless transition into active campaigns.

• Identify and target potential clients in key financial sectors, including banks, insurance firms, and digital payment providers.
• Research industry trends to identify market opportunities and emerging client needs.
• Build and maintain a pipeline of qualified leads through networking, cold outreach, and attending industry events.
• Conduct product presentations and demos tailored to client needs.
• Negotiate contracts, pricing, and terms to close deals efficiently.
• Act as the primary point of contact for key accounts and strategic partners.
• Provide regular reports on sales activities, pipeline progress, and revenue forecasts.

• Develop a growth strategy focused both on financial gain and customer satisfaction
• Build long-term relationships with new and existing customers
• Keep records of sales, revenue, invoices
• Signing marketing deals with partners
• Signing contracts with companies in the same industry

• Develop a growth strategy focused both on financial gain and customer satisfaction
• Conduct research to identify new markets and customer needs
• Arrange business meetings with prospective clients
• Keep records of sales, revenue, invoices etc

• Make outbound calls to potential residential and commercial clients to promote solar energy products and services.
• Educate customers on the benefits of solar energy, including cost savings and environmental impact.
• Qualify leads by gathering customer information and understanding their energy needs.
• Schedule appointments for sales representatives to conduct consultations.
• Follow up on leads generated through marketing campaigns and previous customer inquiries.
• Meet or exceed daily, weekly, and monthly call and conversion targets.