KAREEM MEZEED
Riyadh
Summary
Dynamic Business Development Executive with over 5 years of proven expertise in driving growth, forging strategic partnerships, and enhancing revenue streams. Demonstrated success in market research, deal negotiation, and customer relationship management across B2B and B2C sectors within the FMCG channel, including ( HOD, Food Service, and Horeca ). Experience with industry leaders such as( Nestlé, Masafi, OTG, and Dina Farms )underscores a strong ability to navigate complex market landscapes and deliver impactful results. Committed to leveraging analytical skills and industry insights to foster sustainable business growth and maximize profitability.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Sales Executive
Essence Care LLC
08.2024 - 08.2025
- Planning and executing sales visits : Preparing a weekly and monthly visit plan covering all customers in the designated geographic area.
- Achieving sales targets : Monitor key performance indicators (KPIs) such as number of visits, conversion rate, and order size per customer.
- Customer Relationship Management (CRM) Building and developing long term, trust based relationships with key customers.
- Analyze sales data to identify trends and growth opportunities, Continuously update the customer database with accurate information about their visits and needs.
- Market and Competitor Analysis : Gathering information on competitors activities (new products, promotional campaigns, pricing strategies) in the region and preparing periodic reports on them.
Commercial Sales Representative
Nestlé Waters
08.2023 - 08.2024
- Conduct daily sales visits : visit a specific number of retail customers daily (supermarkets, grocery stores, gas stations, cafes, small restaurants) according to a pre determined route (Route Plan).
- Working to achieve daily and monthly quotas for displaying all products and collecting orders from customers.
- Effectively manage time between visits and commutes to ensure completion of the planned route.
- Providing after sales service : following up on the arrival of orders with the delivery driver, ensuring customer satisfaction with the service and product.
Business Development Executive
Masafi LLC
08.2021 - 08.2023
- Attract new customers through door to door visits, social media campaign management, and hot calls.
- Communicating with large and small commercial companies through direct visits and following up with them via email and reaching the completion of deals.
- Procuring new clients through direct contact, word-of-mouth, and collaboration with the marketing department.
- Maintaining meaningful relationships with existing clients to ensure that they are retained.
- Act as a liaison between the strategic client and the company's internal departments (regular sales, marketing, logistics, finance) to ensure exceptional service delivery.
- Managing customer expectations and long-term business continuity.
- Work to achieve the target through development plans based on the aspirations of customers and according to work tools.
- Follow up and check the reports of existing clients and follow up on their expectations to target better results, create a constructive strategy with new clients and follow them up periodically.
Sales Representative
Dina Farms Dairy Co.
06.2019 - 04.2021
- Continuously check against personal goals and KPIS to improve the company's sales performance.
- Find potential customers, close deals and develop sales goals with existing customers.
- Follow up on items and deficiencies through field visits according to a weekly work plan to visit current customers and provide a good space to display products and present promotional offers.
Education
Faculty of Law
Sohag University
Egypt 01.2020
Skills
- Sales management
- Customer service
- Commercial ads
- Business development
- CRM
- Microsoft Office
- Building relationships
- Sales target management
- Sales strategy
- B2B, B2C
- Marketing
Languages
English
Upper intermediate (B2)
Arabic
Bilingual or Proficient (C2)
Personal Information
Egyptian
Certification
Data analysis :
1. Foundation: Data, data, everywhere .
2. Ask Questions to Make Data- driven decisions .
Timeline
Sales Executive
Essence Care LLC
08.2024 - 08.2025
Commercial Sales Representative
Nestlé Waters
08.2023 - 08.2024
Business Development Executive
Masafi LLC
08.2021 - 08.2023
Sales Representative
Dina Farms Dairy Co.
06.2019 - 04.2021
Faculty of Law
Sohag University